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ublishers’ 
~ Weebly. 


All The American Boox TravE JourNaAL 
. a 62 West 45th Street, New York 


VOL. CXXII NEW YORK, SEPTEMBER 10, 1932 


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SEPTEMBER | waiting for itl 

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THE NEW NOVEL 


By MARTHA 
OSTENSO 


An appealing romance of the great sheep 
country in British Columbia where Autumn 
Dean, returning from her schooling in 
Europe, finds herself faced with a fateful 
secret and a conquering love. $2.00 


DODD, MEAD & COMPANY 
449 Fourth Avenue, New York 
































826 The Publishers’ W- ehl 


Jales Begin Jept 25d 


Ty 


The March of Democracy 


James Truslow Adams 


A narrative history of America since the 

coming of the white man—the story of 

the actions and events that have com- 

Ota posed the magnificent drama of Ameri- 
174 illustrations can life. The book is remarkable for its 
$3.50 detailed, outspoken treatment of our 
history and for the sense of intimate 
Published Sept. 23 participation that the reader has in the 
stream of events. ‘‘The Rise of the 
Union,’ the first volume, ends with 
the Civil War. The concluding volume 
is in preparation. 


Sep 


























Death in the Afternoon 
Ernest Hemingway 


A book about bullfighting, bulls, and 
bullfighters by the man who knows 
599 paces more and can write better about them 

a than any other American. . .. A book 

80 illustrations ; 
filled with drama, color, and move- 
$3.50 ; ; ; 

. ment, lively with satire and humor; 
Published Sept.23 with chapters of vivid description even 
more realistic and exciting than the 
striking photographs with which the 
book is illustrated. 


Charles Scribner’s Sons, New York 


THE PUBLISHERS’ WEEKLY, 62 WEST 45tu ST., NEW YORK CITY. Vol. CXXII, No. Aa 
Subscription, $5; Canada, $7.50; Foreign $6; 15c. a copy. Entered as second-class matter at the Post 


of New York. Copyright 1932 by R. R. Bowker Co. London, D. H. Bond, 407 Bank Chambers, Chancery Lane 











Vee hly September 10, 1932 827 










AN AUTHOR whose books have sold 
more than 800,000 copies 


HONORE 
MORROW 


returns to the West which she knows 
and loves so well, with the most excit- 
ing dramatic story she has ever written 


BEYOND THE 
BLUE SIERRA 


Story: A fascinating romance 
set against the authentic 
historical background of the 
old West. It tells of the 
audacious Don Juan de Anza 
from his early exploits as an 
Indian fighter to that daunt- 
less trek in 1775-76 from 
Mexico across the desert— 
leading a great band of pio- 
neers—to found a fort and 
mission at San Francisco. 
The story sweeps through all 
the human elemental experi- 
ences of life. Large 12mo. 
Wrap around jacket in full 
colors. $2.50. Publication 
October 3. 





























DISPLAY POSTERS 
on request. 







WILLIAM MORROW & COMPANY, Inc., 386 Fourth Ave., New York, N. Y. 


McClelland & Stewart, 215 Victoria Street, Toronto 









Canadian representatives: 





The Publishers’ Weekly | Sel 


October Selection of the Book-of-the-Month Club! 


READY OCTOBER 3. $2.50 























ON THE 


BOUNTY 


By 


id por a8 a who collaborated in 
| PO writing the successful 
IS) = FALCONS OF FRANCE 


‘ CHARLES NORDHOFF 
y My ES N 


J ! ORMAN 


Ninety feet long, with forty-six men on her rolls, 
H. M.S. Bounty sailed from England in 1787 for the 
South Seas. She never returned. Cramped quarters, 
short rations, and a harsh, nagging commander furnish- 
ed tinder for a mutiny that rocked the naval world, 
whose waves covered the Pacific Ocean and whose rip- 
ples' lasted for twenty years. In this vivid, dramatic story 
of mutiny at sea, of heroic seamanship, of languorous 
days in the unspoiled Eden 
of tropic isles, of shipwreck 
and the shadow of the gibbet vo can sell 
the authors tell the story of this book to 
Roger Byam, whowasin turn, every man 
a midshipman on the Bounty, who has ever 
a chieftain by adoption in felt the urge 
Tahiti, a mutineer con- for high adventure or 
demned to death and a cap- the | 

e lure of the sea. 

tain under Nelson. 


Boston LITTLE, BROWN & COMPANY Publishers 













| September 10, 1932 


eekly 





“What other woman can 
touch her?”—H. G. Wells. 







‘I stand on the shores of 
America and make my cry 
into the dark. Yours is the 
first voice that has come ' 


back to me.”—Joseph Conrad. | 


MARY AUSTIN’S 


long awaited autobiography 


EARTH HORIZON 


will be published early in November, and, as Isabel Paterson 
recently said, ‘‘should constitute the most interesting Ameri- 
can autobiography since Benjamin Franklin.” 





























Through its four hundred tonic pages pass the living figures 
of such men and women as:— 





BERNARD SHAW 
H. G. WELLS 
JOSEPH CONRAD 
HERBERT HOOVER 
THEODORE ROOSEVELT 
JACK LONDON 
WILLA CATHER 
SINCLAIR LEWIS 
FRANK HARRIS 
DIEGO RIVERA 
ISADORA DUNCAN 





= 
SS YR 


This is a book that will be read now, and 
for years — yes, generations — to come. 


HOUGHTON MIFFLIN COMPANY 


= oe eee ee 





JANE ADDAMS 
WILLIAM JAMES 
AMBROSE BIERCE 
AMY LOWELL 
MAY SINCLAIR 
MABEL DODGE LUHAN 
GEORGE STERLING 
JOHN MUIR 
DAVID BELASCO 
GORDON CRAIG 
EMMA GOLDMAN 














The Publishers’ Week); 


URING the next three weeks The Viking Press offers you 

three of the most important books of the season. In 
JOSEPHUS (Oct. 3, $2.50), LION FEUCHTWANGER has 
returned to the manner of his greatest success, Power, to tell 
the story of a tumultuous and colorful period, the Rome of 
Nero, and of a heroic character, the Jewish historian Josephus. 
It is the Literary Guild selection and should equal or exceed 
the 40,000 trade sale of Power. The Bengal Lancer rides 
again in MAJOR YEATS-BROWN’S new book, BLOODY 
YEARS (Sept. 26, $2.75), a blend of history and personal 
adventure, fully as exciting as Bengal Lancer, and more impor- 
tant historically. Remember that Bengal Lancer sold over 
90,000 at the original price. ALDOUS HUXLEY has edited 
D. H. LAWRENCE'S intimate LETTERS in a monumental 
volume of over 900 octavo pages (Sept. 24, $5.00). Huxley 
calls them “beautiful and absorbingly interesting in them- 
selves, and of the utmost importance as biographical docu- 
ments.” This volume will sell not only to Lawrence fans 
but to all lovers of great books, now and for years to come. 
The Limited Edition ($10.00) is oversubscribed. 


These books are sold to you under the Viking Protection Plan. 


THE VIKING PRESS esse: 18 E. 48th St. N.Y.C. 





lls 


s new novel, 


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John Buchan 


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*** Special offer for dealers 


The Colophon 


A BOOK COL CTORS’ QUARTERLY 


One good way to promote book sales ts to help make book 
collectors. Not only does an enthustast buy for himself, but 
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The editors of The Colophon are anxious that more 
dealers have a first-hand acquaintance with the quarterly 
and tts possibilities. Consequently they are making this 
special offer.*** If you will place a new subscription now 
for 1932, we will present you with a set of the four parts 
for your own reading. This offer will hold unut the few 
remaining sets are exhausted. Please keep in mind that our 
preference 1s to place coptes in libraries where they will 
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(less 10% to dealers) to The Colophon, 229 W 43, N.Y. 


One set will be entered for you, and the other to the address you will give us. 


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This one’s on the Japanese 
Situation ... 


This book has already run through two print- 
ings for the simple reason that it brings abso- 
lute, first-hand authority to one of the gravest 
questions on America’s mind at present. The 
author— George E. Sokolsky— is the N.Y. 
Times’ Far East expert. They say THE TINDER 
BOX OF ASIA is the one book which gives 
what every thinking person needs to know 
about the East today, including ‘‘what next.”’ 
By “‘they’’ we mean some two-score people 
such as Buck, Cravath, Beard, Gibbons, etc. 

$2.50 
@ 


The Whole Story of 
Capitalistic America... 

is reflected in this 
brilliant biography of 
“the Ironmaster.’’ It 
catches an American 
type we may never see 
again. It is not only 
the story of Carnegie, 
from a penniless boy 
to the world’s great- 
est philanthropist, but 
the history of an era. 


THE LIFE OF ANDREW CARNEGIE, by 
Burton J. Hendrick, twice winner of a 
Pulitzer Prize, has every chance of equalling 
the sales record of his ‘‘Life and Letters of 
Walter Hines Page,"’ perhaps the best selling 
biography of the last decade. It is filled: with 
a thousand interesting anecdotes. Two hand- 
some volumes—450 pages each —6" x 9"— 
with 27 halftones —Oct. 19. $7.50 








Published by DOUBLEDAY, DORAN & CO., Inc., Garden City, N. Y. 


or Thinking Americans 


Never have people been so interested in the facts of the world. They want to 
now the things that are vitally important to their lives. We have built our Non- 
fiction list around this idea this Fall. We have sought, in our books, tremen- 
Idous importance; and in these four particularly we believe we have found it. ... 





One Against 
the World... 


That's the big 
question of this year 
for Americans, and 
here’s a book that 
doesn't mince words 
about our present 
situation. It tells ex- 
actly what the world 
thinks of us—and why. 
It knocks a lot of halos off politicians and 
political ideas. 

LONELY AMERICA is by Lothrop 
Stoddard, an authority of whom the late 
Lord Northcliffe said: ‘“Anyone who wants 
to know what the world is going to be like 
50 years hence, should have Stoddard's Rising 
Tide of Color, Revolt Against Civilization, and 
New World of Islam in his library."’ Illus. 
Oct. 5. $2.50 





His Memoirs are Frank 
Revelations ... 


Gen. Peyton C. March's story is by all 
odds the most remarkable war book that has 
been published. We think it’s also the most sale- 
able. THE NATION 
AT WAR is written 
in popular and bril- 
liant. style—with ac- 
cess to super-confiden- 
tial government files. 
It contains only 95,000 
words, but they draw 
blood. Illus. Sept. 21. 

$3.00 



























The Publishers’ Weekly Sept 


EVELY 


Add thrills, action, and 
humor to “A Passage to 
India,’’ and you have--- 








eekly TE September 10, 1932 


‘sy WAUGH 


Better than 
“VILE BODIES” 


Ex... 
SEPT. 29 - $2.50 


J. Seth was black, but he had been to Oxford, 
and admired the ways of Western Civiliza- 
on. He was sorry when his savage troops ate his father, but that 
of his coup d’etat, and set him on the throne of Azania, the 
Aig empire which was not unlike Abyssinia. 


{] Bafknown, taken up, and dropped Seth at Oxford; when he read of 
Sethi, he took his mother's jewels and a check from his mistress, and 
saile@a. When he landed he carried with him his cabin companion's 
shavifedroom slippers, and topee. 


| Ine was Minister of Modernization of Azania. Boots for the army 
and il for the people were only two of the schemes for the moderniza- 
tion #Seth's appetite for Civilization was insatiable. 


{] ButfBh envoy thought the English envoy was a Machiavelli, and the 
Engii@ought only of his bagatelle score, and what with one thing and 
anoti™mance of Basil Seal and the English envoy's daughter flickered 
throug and white kaleidoscope to a climax unattempted in modern, or, 
we damcient fiction. 


EstRYork FARRAR & RINEHART 128 University Ave., Toronto 





The British Empire 
can’t survive a long 
laugh like this one! 








3 





















835 





836 


Bottle of Seotech with 


In a season when Prohibition is the one para- 
mount issue in the minds of everyone, here is 
the most amusing novelty of the fall, a book 
that you should be able to market by the case 
load. HARRY LAUDER with the usual Scot’s 
abandon, has boiled down his fifty years of 
hilarious experiences into a concentrated col- 
lection of Wee Drappies. And for good 
measure McBride throws in a bottle of Scotch 
with every copy. 


COMING 
SEPT. 23 
Harry Lauder’s 

name would be 

enough to make this 

book go — but in this 
unique format it is sure- 
fire. Bound in genuine, 
colorful Scotch Plaid... 
unique size, 45°.” x 614” 

254. pages packed with hilarity 

... 24 humorous headings drawn 

by St. John Cooper. At $1.50 even 

a Scotchman can see it’s a bargain. 
Display it and you'll sell it. Order 
today. 


exe 


ROBERT M. McBRIDE & COMPANY 


4 West 16th Street, New York 


The Publishers’ Weekly 


Every Copy! 


3] > 


THIS FALL’S 
. BIGGEST 
\ NOVELTY 
WILL 
SELL 
ON 
SIGHT! 


Real glass bottle filled 
with Scotch (?) tied to 
a ribbon book mark 
—concealed in every 
copy. 














W eekly 


Dy! 


Se, 









a BS Lge 
















the 


oa 


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on\ a 


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Pat mustress 
of the art of 


REVIVING 

















RRINGTON 


She has written a long line of sparkling romantic novels, 
based on history. Byron, Lady Hamilton, George IV’s 
Perdita—a host of fascinating people have stepped down 
from the past into her charmed pages. 


These books have been success- 
ful. Of the last two alone—‘‘The 
Duel of the Queens” and “The 
Irish Beauties’—we have sold 
25,000 copies. 


Never, however, has E. Barring- 
ton used her Cinderella touch in 
a book of wider popular appeal 
than ANNE BOLEYN. 


This is the story of one of his- 





Special Date: Oct. 6 


tory’s favorite daredevil beauties 
—the gay, doomed wife of Henry 
VIII. She helped to usher in a 
new age of gaiety, beauty, splen- 
dor; had many modern tricks up 
her big Tudor sleeve. Yet be- 
neath it all, she was the loneliest 
girl in England. A great English 
serial success, ANNE BOLEYN 
has not been serialized in this 
country. 


ANNE BOLEYN 


416 Pages .. . $2 
DOUBLEDAY, DORAN 












Third month - by. 
presentation of 
lights on Harpers 
Fall list. FACTS ¢, 
you in buying | 
books for Octoby 


a 


The Shadow Fili 


ROS E Potterism and Told by an Idiot established Rose M 


in the front rank of British novelists. Her public grow 


MACAULAY every book. It will be delighted with this shrewd of 


of manners involving a free-thinking doctor, his brilliz 














priggish daughter, a country gentleman and his famil 






a free-living vicar who is also a poet. 


EDNA ST. VINCEN 
MILLAY 




















GUSTAVE FLAUBERT 
Illustrated by Harry Cimino 


The Temptation of 
St. Anthony 


This new edition, gorgeously illustrated 
by Cimino with wood blocks in color and 
black and white will be one of the most 
outstanding illustrated books this Fall. 
68 illustrations. $5.00 








The Princess | 
Marries the Pac 


# 
A charming poetic interlude by America’s greatest w, | 
poet, with a theme that might have been taken from, } 
fairy tale. The big public of Millay readers is waiting 
No orders for first editions accepted after Sept. 12... / 
your order. Leather $3.00. Cloth ..| 


* * é 
First Night 
LOR N A The author of the widely-read Six Mrs. Greenes is at her fi 


in depicting life at the point where several human dig 
will reach their climax. In her new novel this pot 
re EA London “first night” when the first play of a young dram 
aeliniee is being produced. Her characters are a cross-sectl0 
English society, each of whose lives is bound up with 
success or failure of the play. % 









A. M. SAKOLSKI 


The Great American 
Land Bubble 


The first complete picture of atypical phase 
of America’s development — real estate 
speculations and booms from Colonial 
days to the present. Sell it to business men 


who liked The Epic of America. $3.50 
























HARPER & BROTHE 








1onth. by. 
tation of 
Nn Flarpe 

FACTS t 
buying I 
or Octobe 


_, 
FIj| Reading, Writing 
Roe t @ind Remembering 


uublic grow wn to every type of reader — famous in the fields of art, 
shrewd « fraphy, travel, essay, humor—-E. V. Lucas is a household 
fd with book lovers. This volume of memoirs overflows with 
shtful and revealing anecdotes of his friends among ihe great 
he field of art and San All readers of memoirs, particu- 
y the host that bought Men and Memories will want a copy. 
Jlustrations. $4.00 


ICOUNT HERMANN 
~~ KEYSERLING 


sg pouth American 
Yac|; Meditations 


Breatest Wj) | in South America a land containing the powers of 


his brillia 


1 his famil 


smite oe 


CEN 


err 


i 





{ 
f 


* author of the popular Travel Diary of a Philosopher has 


OCTOBER ~®* 









E.V. 
LUCAS 








DUFF COOPER 


Talleyrand 


A biography that may well enjoy the popu 
larity that Wellington did last Fall. A mod 
ern portrait of the shrewd, cynical bishoy 
whose intrigues enabled him to share witl 
Napoleon the mastery of Europe. 


Illustrated. $3.51 











GUY DE POURTALES 


Wagner 





André Maurois says: “No one is bette 





_ from | ual growth that Europe and North America seem to equipped to write the life of Wagner tha 
is wailing} lost. On this discovery Keyserling builds a dynamic Pourtalés. He has brought to it his under 
Sept. 12. sophy that will appeal to all who enjoyed the Travel standing of souls and his profound know! 
0. Cloth f y. $3.50 edge of music. It is the best of his books. § 
er Illustrated. $4.0 
\4 or Around the 
Tt ‘lo Poe Mm & World Backwards 
: and Sideways 
es is at herf ROBERT 


ist when the country needs a first-class, A-1 antidote for blues 
human dra 

a aie - comes Benchley with a book guaranteed to crack even 
this pol" '@ Great Stone ( 


, rail ; 
oung d _ Poblem, bewails 


vanilla the wreck of the Sunday paper, discovers the 
SrOss-S 


3 sing vitamin, puts an end to line-standing, even solves the 

1d up Wile ned kipne ; nF 
ned Kipper murder mystery. Pictures by Gluyas Williams. 
led we say more? Yes, it’s only $2.00 


OTHERS East 33rd St., New York 


Coolidge) Face. He settles the railroad heating. 





BENCHLEY 





































The Up-turn 


in general business, 
which is clearly indicat- 
ed by numerous indi- 
ces, should presently be 
felt by the retail book- 
seller. But only a few, 
those who plan most 
carefully, will feel the 
largest benefits. Plan- 
ning demands of the 
bookseller a careful 
consideration of the 
market he sells before 
he orders his stock. The 
publisher can aid him, 
and in fact is obligated 
to, by publishing only 
books with a definite 
appeal to a definite 
market. 

These five books, 
which comprise my Oc- 
tober releases (Septem- 
ber releases are: 42ND 
EE ela S LOUDMOUTH 
and RAGE IN HEAVEN) 
have been selected be- 
cause an audience is 
knowntoexist foreachof 
them. Therefore you can 
order with confidence. 


aii 





The Publishers’ Weeh:, 


CH SINGER 






BY CHARLES GRANT! 


... the torch singer, silhouetted in the 
spotlight’s amber disk, intoning minor 
melodies of unrequited passion — the 
torch singer, helpless in the yellow glare 
of notoriety, stripped of her glamour by 
headlines which shriek of ugly tragedy .... 

This is the white-hot story of a husky- 
voiced girl who thought she was leaving 
the stage forever for a life of luxurious 
beauty. A girl who lived to fervently 
wish that she was once more trouping 
on the two-a-day. 

There is a vast public interest in a story 
such as this—a story which, leading 
from Tin Pan Alley to a dissolute world 
of wealth, is packed with colorful action. 


October 27th $2.00 


K LUSTRE 


BY GEOFFREY BARNES 


Harlem—where Africa still pulses be- 
hind brownstone fronts and a flash in the 
dark might be a knife blade or a bright- 
toothed smile . 

Against this throbbing, rich-toned 
background, Geoffrey Barnes, the author 
of ‘Party Husband” has projected an 
amazing story. A story of a white man, 
a white woman and a mulatto girl. 
Things happen to them— things which 
could not have occurred except within 
the strange semi-civilized precincts of 
New York’s dark-town. 

Geoffrey Barnes has a faithful follow- 
ing — before DARK LUSTRE has been 
long published his audience will have 
increased many-fold. 


October 27th $2.00 





| 

















W eek: 





F R September 10, 1932 841 
ANT) | 

| BY JAMES NOBLE GIFFORD 
pis the There were two phases to the love of Ralph and 
; Minor Phyllis. A divorcée and a portrait had much to 
n — the do with one, a dangerous operation controlled the 
ww ol other. Neither phase was precisely norma! —that’s 

_— what guarantees this novel of psychological 
tour by love a wide and intense reader interest. 
pedy... James Noble Gifford, who knows at first hand 
husky- Park Avenue and Palm Beach created a genuine 
leav; sensation with his earlier novel, ‘Caviar for Break- 
aoe. fast’. Now, writing once more about members 
xurious of New York’s upper strata, he has placed them 
rvently ina situation which forces them to tear aside their 
iaiiadis thin veneers of breeding and reveal their very 

ping human motives and desires. 

October 6th $2.00 

a story 
eading 

“| CAN YOU TRUST 
action. 


“°\ DAUGHTER .. . 


BY MADELIENE SEYMOUR 


) The provocative title of this book suggests the 
k intensely interesting problem which the author 

' presents. She develops a nicely counter-pointed 
IES plot through apposition of the youthful, passion- 
ate and fearlessly honest Carol Alvord and the 

prosaic traditions and careless trustfulness of her 


s be- 

| conventional parents. Carol was sure of herself 

in the and her father never doubted her self-control. But 

ight- then, neither of them knew young Colin Bren- 
nan, M. D. Through him, they both were to learn 

sid how little they knew of themselves and each other. 

C 
October 27th $2.00 

ithor 

d an 

| THREE KILLEF 

girl. 

hich ®v gf é& &€& €€ €3 8 @ 

thin There's a market for Western’s—good Western's ' THREE 

s of —Eli Colter, author of ‘Bad Men’s Trail’’ and KILLERS 
“Outlaw Blood,” writes only the best. This latest . 

7 one Is the story of two brothers who hated each 

ow other bitterly, a third man who was out to get 

een them both, and Satan, a great-throated, monstrous 

ave dog. This is no melodrama of the long forgotten 


wild and woolly West. Rather it is an honest 
| _ portrayal of a land which still contains men who 
00 lend to it a color duplicated nowhere else. 


October 6th $2.00 


Do) LN a oe me aot NT De ESE Bh 





84 





RICHEST, RACIEST, ROWDIEST, R 
ELAISIAN AUTOBIOGRAPHY IN MANY SEASONS 


THE MANY. 
MIZNERS 





By Addison Mizner 


IT OPENS 
LIKE THIS 


CHAPTER I 

The only thing that could be 
of interest in this yarn is that 
two dignified, respectable peo- 
ple could have been tne parents 
of so many outlaws. I was 
neither the fattest nor the thin- 
nest; the blondest nor the 
blackest; the oldest nor the 
voungest; I was just the next 
to the last; and the last was 
something that mother evi- 
dently had not put her mind 
upon. 


Papa Mizner was the best 
wrong guesser the world had 
probably ever produced, and 
when he moved from San Fran- 
cisco to Benicia, he crowned 
his misjudgment with mud to 
the ears. God evidently made 
Benicia late Saturday after- 
noon, and must have had a tea 
date with a chorus girl and 
was in a hurry, for it was a 
mess. 


When, years later, somebody 


THE MANY 
MIZNERS 





asked me where I was born, 
and I told them Benicia, thes 
said, ‘For Heaven’s sake, where 
was your mother going?’ 





The Mizners have lived life to 
the full. Products of Califor- 
nia of pioneer days, tor more 
than half a century they have 
rollicked around the world 
leaving the astonished, amused 
populace gasping wherever 
they went. Now, only two of 
the clan remain—Addison, of 
Palm Beach, and Wilson, of 
Hollywood. It is time that the 
fun loving traditions of the 
famous family were set down 
for the delight of posterity. 
This, Addison has done in a 
gorgeous book to be published 
SEPTEMBER 20. Nothing 
like it has ever been written 
before and it’s all true. Rush 
your order; copies may be hard 
to get once the word is passed 
about that here is the sensation 
of 1932. 


Illustrated. $3.00 


SEARS 
PUBLISHING 
COMPANY 


114 E. 32nd Street 
NEW YORK 






ADDISON 
MIZNER 


work 


—never let interfere with 
pleasure. 

—watched his mother put down a 
Central American  RKevolutiv: 
with a parasol. 

—out of his Latin American ex 
periences gave Richard Harding 
Davis the idea for ‘‘Soldiers ot 
Fortune.” 

—got the ‘‘bums’ rush” from 
nearly every school and college 
on the Pacific Coast. 

—went over Chilkoot Pass at 60° 
below zero and helped to “stake 
out” Dawson City, prior to the 
great Gold Rush. 

—was “knighted” by 
Lilioukalani in Hawaii. 

—with Ethel Watts Mumford com 
piled a Cynic’s Calendar which 
became the season’s sensation 

—knocked out the Pride of Aus 
tralia in a 20-round match at 
Melbourne—and had to fee tu 
his life. 

—outwitted Hiram (now Senat 
Johnson in the Dolbear Case. 
—went to Antigua to hunt saguars 
and wound up by buying a m«. 

astery. 

—dared to be impudent to Mrs. 
Stuyvesant Fish and_ became 
her lifelong friend. 


Queen 





—introduced Marie Dressler to 
the ‘‘400.”’ 
—became a popular New York 


architect under the sponsorship 
of Stanford White. 

—found Palm Beach a_ sandy 
jungle and transformed i: into 
the Queen of resorts. 


THE MANY 
MIZNERS 


The Publishers’ Weekly 


ED HOT, RAB- 






















’ 


Sep 


























| September 10, 1932 843 







A SKINNERISM: 


“Nothing is dearer to 
woman than a nice long 
obstetrical chat.” 








Drawings hey AMINTER 


A wise and witty book that gives the Com- 
plete Lowdown on Expectant Mother- 
hood A book for every person who 








—ever had a baby 
—is going to have a baby 
—knows anyone who 1s going to 


have a baby 








And that means almost the entire popu- 
lanon of the country “TINY GAR- 
MENTS” will be a permanent seller 









USE THIS COUPON 
FOR A FREE COPY 


Farrar & Rinehart 
9 E. 41st St., N.Y. 


( 
ol LoS [_] I like babies. 


%> []) I can’t bear babies. 





ANOTHER [] Please send me a free, ad- 
SKINNERISM: vance copy of Tiny Garments. 
“I'd like to know what’s lovely about uci. uicxaisdsteeeoabroneeee 


oneself in the eighth month of this 
EG iia kcnnen ncaa 


state of grace endeavoring to pick up 


something off the floor.” 

























844. The Publishers’ Weekly 


PRAISE FOR A GREAT MYSTERY, 
THAT WILL SELL! | 


“A corker! Recommend it to the most fussy.”— Donald Gordon 


3 
i 
{ 


“A masterpiece of its kind!”— Terence Holliday 


t @ 
= 


(} 


: 





“An exciting stream of dramatic events—H. C. Bailey knows | 
how to write!”— Cedric R. Crowell 





“A real knockout!”— John Kidd, Jr. 





@ They’re talking about the newest 
mystery best-seller, 


THE RED CASTLE MYSTERY, 


published on September 7th, with two 
large printings before publication. For 
sales and rentals watch this great Eng- 
lish detective-mystery, with a format to 
match its contents — oversize, 320 
pages, two-color double title-page — a 
$2.50 book value for $2.00. 


CONGRATULATIONS TO THE WINNERS 
OF THE H. C. BAILEY - SHERLOCK HOLMES CONTEST 


First prize, $50, goes to Hester Hunter, Hester Hunter’s Bookshop, 
Tucson, Arizona. Second prize, $25, to Marion Bacon and Olga 
Feldsine, Vassar Cooperative Bookshop, Poughkeepsie, N. Y. And $5 
prizes to: Barbara Brewer Lind, Lind Lending Library, St. George, 
N. Y.; Lee A. Weber, Lord & Taylor Book Shop, New York City; 
Martin K. Altman, McDevitt-Wilson, Inc., New York City; Meredith 
Jandier, Jandier’s, Baltimore, Md.; Groff Conklin, Penn Terminal Book 
Shop, New York City. Unfortunately space prevents reproducing the 
winning letters, but to the winners and all the many entrants goes 
the thanks of the Crime Club! 


THE CRIME CLUB, INC. . GARDEN CITY, N. Y. 

















f. 











By a Famous Producer of 
Musical Comedies who has 
done more than his share to make 

the Bright Lights of Broadway Brighter 


Two little country girls go to mar- 
ket—to shop for fame in the mus- 
ical comedy world of Broadway. 
They follow widely different paths 
to their destinations, and before 
the end, Broadway has taught 
them that life, after all, is not 
merely a bowl of cherries. 


J. 






nn . 
A —S, 
ah, : 





by LAURENCE SCHWAB 


With the actual production of 
musical comedy as a background, 
Mr. Schwab has fashioned a 
smart, fast moving story, the first 
really to contain a true picture of 
what goes on beneath the surface 
dazzle of New York’s elaborate 


musical extravaganzas. 








Publication Date, 
October 25 


. | $2.00 


COVICI > FRIEDE ° Publishers 
386 Fourth Avenue - 


* 
\ ad 


’ hve 
or a eT 
hl 


‘ee 
a oo 


# 


, i ai il 
+ le ll atl ais ote Aa oe 


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- Tra os 
a ne al 
* 4 
Co . 
ge 


24 FAST-SELLING TI 
| Doyle | Ibsen 


De Maupassant 
1020 pages | 679 page 


1003 pages | 
Stevenson | Flaubert | Tolstoi 
| | 


REG AL 990 pages 637 pag | 728 pagt 
N E WW Lk Dumas — od pe 
HN | Daudet | Shakesped 


Alligator 
Grain 
Genuine 
Leather 
Gold Edged 
Edition 


1003 pages 
Voltaire 

504 pages 
Kipling 

1004 pages 
Poe 

760 pages 
Decameron 

528 pages 
Hugo 

1004 pages 
Droll Stories 

553 pages 


637 pages 
World’s Great 
Detective Stories 

842 pages 
World’s Great 
Adventure Stories 

676 pages 
Great Romances 
of the World 

724 pages 


Emerson 


568 pages 


| Chekhov 


678 pagt 


| Balzac 


1005 pag 


Haggard 
728 page 












TH 


_ 





4 


Gorgeous NEW Style 





Doubles the Sales Appeal of the 






This Fall WALTER J. BLACK has 
doubled the sales appeal of these famous 
books with a style and binding so hand- 
some that the low price of $1.98 is the 
amazement of every book buyer who has 
seen it. This new style adds features for- 
merly found on only the most expensive 
books. Imagine collected works of great 
authors complete in one volume, printed in 
large type on good paper, bound in pol- 
ished Alligator Grain genuine limp leather, 
with 2314 carat gold stamping on front and 
backbone ; curved corners on the pages; and 
gold edges all around—for $1.98. It’s 
never been equalled or even approached. 


And this style has been sales-tested! We 
bound up books in six different styles and 
put them on display with the regular stock 
ina New York department store. They 
all sold well—but the polished Alligator 
Grain bindings just bounced off the coun- 
ter. And that is just one of the added 
teatures the new style brings. 





rs 








en 
19 pagt Order at Once 

stoi . is 
08 pagt Our plant is working to capacity now. The 
ieeune delay of a day or so in ordering may mean 
312 pa @ delay of weeks on delivery—and every 
ar Wig (ay means money in the cash register. 

0 pag SS . 9 
? #8 “ONE-VOLUME EDITIONS 

8 page 

Zac 

05 pag 

gard AES. U. S. PAT. OFF. 

8 page 

co WALTER J. BLACK, Inc. 


I7l Madison Avenue 


3 pag 
NEW YORK CITY. NY. 





Biggest Money-Makers in the 
Book Business 


ENSATION of the Fall Season—steady sellers for twelve months, the WALTER J. 
BLACK one-volume editions of the classics have been one of the most reliable bookstore 
money-makers ever since they went on sale last Fall. 

value of both contents and binding had never been seen. 


Why? 


Because their equal in 


NEW! 


ALLIGATOR GRAIN 
GENUINE LIMP LEATHER 


(in place of plain sheepskin) 


2312 CARAT GOLD STAMP- 


ING ON BACK AND SIDES 
(in place of 14 Kt.) 


FULL GOLD EDGED PAGES 


(in place of plain white) 


ROUNDED CORNERS 


(in place of square cut) 


























Same 
Popular 


Price 





The Publishers’ W ev}! 


Se 


Junior Literary Guild Fr 
Selection for October I 
60 
S CHANNY 
pte / \XASHBURNE 
HELUIZ 
W ASHBURNE 
It's as good as | | ‘ 
b 
a trip around the world lor youngsters | ° 
| ETTERS TO CHANNY by Heluiz Washburne is a series 
of actual letters written by Mrs. Washburne to her seven- 
year-old son Channy during a recent trip around the world. 
Mrs. Washburne and Dr. Carleton Washburne, the noted b 
educator, traveled through many picturesque countries. s 
Wherever they stopped, Mrs. Washburne wrote informative, f 
colorful letters back home to Channy. These letters have I 
been made into a book that gives boys and girls all the n 


benefits, thrilling experiences and fun of a real around- 
the-world trip. Many splendid illustrations by Electra T 


Papadopoulos. 
Ready October Ist. 


$2.00 


TWO OTHER JUVENILE LEADERS FOR FALL 


THE CHILD LIFE STORY BOOK 
An Anthology compiled by Marjorie Bar- 
rows, Editor of Child Life Magazine. 


Here are some of the most popular stories by well- 
known modern writers for children of the nursery 
age. These stories have been selected from more 
than one hundrd thousand manuscripts submitted 


to Child Life during recent years. Beautifully 
illustrated by outstanding artists. ......... $2.00 


HE REAL MOTHER GOOSE, 

Edition 
A happy selection of sixty-eight of the best- 
known and loved Mother Goose rhymes, all 
carefully chosen for their irresistible appeal for 
young ears. The many lively color illustrations 
are sure to bring untold delight to every small 
boy and girl. As the name implies, this book 
is a smaller edition of the famous children's 
classic—The Real Mother Goose. $6 


Junior 


RAND MCNALLY & COMPANY - - Publishers 


NEW YORK 


CHICAGO 


SAN FRANCISCO 








Ve; fly 


ild 
er 


| 


rs 








September 10, 1932 


From The Children’s Book Depart- 
ment—The Macmillan Company 


60 Fifth Ave. New York City 


RR 


Chute. 











uts from Rhymes About Ourselves. 


Our children’s catalog this year 
will be as big and as gay as ever. 
a All printed on bright yellow 
paper—ever so many pictures— 
boys and girls and puppies and boats all 
over the covers. Send in your imprints 


now! 


Z wv We are happy to announce 

a new book by Rachel Field. 
Her ‘big book” of the year—and it’s a big 
surprise—will have our imprint. It’s a novel 
for girls, named after the heroine, Hepatica 
Hawks. Decorations by Allen Lewis. It 
made all members of this department weep 
copious tears, so we're sure girls will love 
it. Ready in October. 





Zz wr It took a lot of courage to 
compete with Doubleday’s 
Angus, but we couldn't resist Ruth Carroll's 
What Whiskers Did. First enthusiasm 
comes from Miss Hubbel in Buffalo, who 
says little children adore it. No wonder— 
no words! And we have a picture book 
from Marjorie Flack too: Ask Mr. Bear! 


849 


The members of this department 

are all very popular week-end 
oh guests. Just lead them to a gar- 

den pool or a brook and let a 
trog poke up his head, or lift his voice. In 
producing Bronson’s Pollwiggle we learned 
the most wonderful things about tadpoles 
and frogs. 


z We're useful in other lines 
too. If the little ones are 


bored on a rainy day, we just remember the 
games in The Choosing Book (Dalgliesh) 
or in A Train, A Boat, and An Island 
(Kuh) and the hostess begs us to stay over. 


Special enthusiasm in Los Angeles 

for Beasts of the Tar Pits—the 
ah tar pit is in the center of one 

of their city parks. It is a grand 
new kind of picture book of animals, 
and full of surprising facts. You know, of 
course, how very small the ancient horse 
was. But what do you know about camels 
in North America? The Robinsons tell all, 
briefly and clearly. 





a 


Zz wv One of this department's fav- 

orite booksellers is Miss 
Barksdale at Lord and Taylor's. She has 
reordered Masefield’s The Midnight Folk, 
the new illustrated edition, at $5.00. 


The people who think children 
don’t like silhouettes are get- 
a ting a jolt when they show them 


Rhymes About Ourselves. Some 
young mothers are calling these lively black 
cut outs ‘shadow pictures.” And the Twin 
Cities are very proud of their new poet-art- 


ist, Marchette Chute, aged 21. 
We think you’re going to sell 


Zz we the World We Live In: and 


How It Came to Be just as well this Christ- 
mas as you did last. Our advertising for 
These United States: And How They Came 
to Be will be generous, and will tie up these 
two fine books by Gertrude Hartman as a 
necessity for every family library. L. H. S. 








The Publishers’ Weekly 


On September 9th 


THE STUDIO PUBLICATIONS 


INC. 


AMERICAN HOUSE OF THE STUDIO, LONDON 


takes over the distribution of the publications of 


The Studio, London. 


Mr. W. S. Hall, Managing 


Editor for W. E. Rudge, Publisher, will act as 


manager. 


New titles for the Fall 


MODERN PHOTOGRAPHY 1932 


Like its predecessor, this volume will illustrate 
the beautiful effects obtained by the leading 
artists of the world today A 


refer- 
| 


and 


( amefra 
ence book 
for the advertiser and agent 

Wrappers $2.50 Cloth 


for professional and amateur, 


ARTISTS’ COUNTRY 


G. S. Sandilands 


y —~ 7¢ 


7 c. 

ine unfamill 

\t “Tt Fur 
ver 100 reproductions 

A book who lo 


[ 
<| — na > CTNnNn+t 
land and tne continer 


Sift for all 


ure 
Wrappers $2.50 


tT nat 


Cloth 


MODERN PUBLICITY 1932 
Edited by F. A. Mercer and W. Gaunt 
the world advertises. Indispensable to all 
whose business is with selling, from the adver- 
to the designer, printer 
, nearly 100 in colours 
Wrappers $2.50 Cloth $3 


Shows 


how 


and engraver 


iiustrations 


CHILDREN’S TOYS OF YESTERDAY 
By W 


fascinating 


All generations have produced 
this illustrates the 
choicest drawn from America, England. Ger- 
many, Russia, France, Holland, etc A gift book 
ages. |2 large colour plates 
monochrome illustrations 


ea dei 
Wrappers $2.50. Cloth $3.50 


~ 
(gaunt 


toys and work 


for children of all 
and about 


‘HOW TO DO IT’ SERIES 
Making an Etching by Levon West, one of th 


most successful etchers of America A pra 
tical handbook in which Mr. West demonstrate 
every Stage in a series of brilliant photograp! 
and lucid explanation. Crown quarto. Bour 
in silver paper boards $2 
Making a Woodcut by Clare Leighton, wi 
recently won first prize and medal of the Inte 
national Engraving Exhibition of Chicago. M 
Leighton explains and illustrates exactly what 
the student wants to know $2 


PETER PAUL RUBENS 


Vol. 3 Master Draughtsmen Series 12 Fu 
Page Illustrations, with an introduction. Roya 


quarto D. 


SIR D. Y. CAMERON (2nd vol.) 
No. 33 Masters of Etching Series. 12 
page illustrations with an ir 
colm Salaman. Royal quart 


By Denis Gwynn 
the present Pope’s views on 
problems of today. Illus 


THE LONDON STUDIO 

(Founded 1893.) The monthly n 

Fine and Applied Art 
Monthly 50c 


COMMERCIAL ART AND 
INDUSTRY 


A monthly magazine for the advertiser 
Monthly 35c. Subscription 


[ 
t 


aa | KA 
\troduc tion Dy 


A biography whict 
the most urgent 
Cloth $1 


agdZIne 


Subscr Iiption ¢ 


Note revised prices. 


Prospectuses and catalogues in preparation. Supplies on request. 


381 FOURTH AVENUE 


. 4 NEW YORK 


MUrray Hill 4-4945 








W eekly September 10, 1932 851 


-1| OUR AMERICAN 
MUSIC 


By 
JOHN TASKER HOWARD 





APE an 


Hear him every Sunday afternoon 


over the 


NBC—W JZ Network 
3 to 3.30 


(Eastern Daylight Saving Time) 


Musical Illustrations by Orchestra 


and Prominent Soloists 


A BOOK EVERY MUSIC LOVER SHOULD OWN 


Note: Display Cards will be sent to any dealer on request. Display the book and 


card on your tables or in your windows. Take advantage of this excellent publicity. 


Thomas Y. Crowell Company, New York. 





The Publishers Weekly | ‘ 


pr dl Ly il Un re i Mm Ul tl pte bean ert ard Wi 


A PUBLISHING EVENT 
Which Thousands Have Been Awaiting 
€ 


With the publication of “Sanctuary’’, it be- 
came known that a new meteor had flashed 
across the American literary horizon. With “Light 
in August’, that meteor becomes a fixed star. 


ai 





Wars epettAl ra etl redder 


This new novel by William Faulkner can be 
neglected by no one interested in the present 
vital forces of American literature. 


LIGHT IN AUGUST 


py 





er edb 


| 


Nye TTT 





WILLIAM 
AULKNER 


HIS FIRST NOVEL SINCE “SANCTUARY” 





DP UTP) CTPA) MOREE COTTE UTED: 


Published October 6th Price $2.50 


HARRISON SMITH AND ROBERT HAAS, Inc. 


tie 


TT (uu yi! TTT My) PUTT TT TTT ET jy H Hl) 


ai 








| September 10, 1932 











| 















































85,000 COPIES SOL 


. . . and a steady demand 
still reported for bis mem- 
orable “TRISTRAM” .... 


WE OFFER 


NICODEMUS 
b 


- 
EDWIN A. ROBINSON 


The first book of short poems in 
many years, as a certain sales- puller 
for your poetry-loving clients. Distrib- 
ution will be supported with the 
same broad promotion that carried 
“Tristram” into the Best Seller Lists. 


at NICODEMUS with assurance 
that it will move steadily, both to 
the casual, the transient buyer and 
to your permanent customer. 


TO BE PUBLISHED SEPTEMBER 27 . $1.75 


A special authographed edition limited to 
orders received before printing — $10.00 


THE MACMILLAN CO. 


Dallas Boston New York Atlanta San Francisco 

















Ss4 The Publishers’ Weekly 


What are the possibilities of a planned 


cooperative economy-— socialist in character 
—for America? 


What is the extent of our present social What is the immediate problem of so- 
disorder? cialism in the present situation? 
What is a possible socialist plan for the 
What are the basic defects of the pro- transitional period in case of economic 
posed plans for its cure? collapse? 
How will a socialist plan affect political, 
economic and cultural problems? 
What agencies can help in inaugurat- 
Are they so far out of line with what ing a planned economy? 
we all want to accomplish? How may these agencies be strengthened? 


What are the general socialist aims for 
America today? 


These are some of the questions discussed in this stimulating and often brilliant 
symposium by 30 well-known economists, writers and active men of affairs. 


Just Published 
Socialist Planning 
and a Socialist Program 


A Symposium by 30 well-known specialists 
Edited for the League for Industrial Democracy by Harry W. Laidler, Ph.D. 
With an Introduction by Norman Thomas 


$2.00 


This book brings forward in definite fashion the ideas, the aiths, the plans of socialist 
leaders as a contribution to the economic and social thinking of the country in this year 
of presidential elections. A few of the 30 contributors are: 


Prof. Edward Berman of Univ. of Illinois Prof. Robert Morse Lovett of Univ. of Chicago 
Prof. Phillips Bradley of Amherst J. B. Matthews 
Stuart Chase James H. Maurer 
Prof. Coleman B. Cheney of Skidmore Kirby Page 
Dr. Felix S. Cohen of New School for Social Re- Norman Thomas | an . 
penta no pare of Columbia 
Prof. Harold U. Faulkner of Smith College Faas eae - 


Morris Hillquit Prof. Colston E. Warne of Amherst 
Mayor Daniel W. Hoan of Milwaukee Prof. Clair Wilcox of Swarthmore 


You may not agree with every point in this book—you must reasonably agree with 
a great deal of the discussion presented. But the main point is this:—here is a 
sincere, honest, well-considered book that you can be proud to sell. 


ee 
FALCON \f PRESS 


1451 Broadway, New York, N. Y. 








V eekly 


tter 


»f SO- 


yr the 
omic 


itical. 
yurat- 


“ned? 


iant 


list 
year 


¥O 


ith 


ys a 


September 10, 1932 855 









aaa JOHN BARTEL, JR. by Donald Hen- 
derson Clarke. He’s written an honest- 
to-goodness romance of young married 
life which will far outdo that ‘‘Gloria 
Boyd’ book he last turned out. The 
characters in this are sympathetic and 
there’s no doubt but that his followers 
will like the story. (Vang) $2.00. 





From “The American News—September Books” 


Ist A—How it will rent , oe « % oe Gee wy 
nd A—Mow it will ells «6 6 tw wm ee ee oe CR 
3rd A—Its suitability for a small public library - - - essential 


Elsewhere in this issue the perspicacious DONALD GORDON writes: 





“In JOHN BARTEL, JR. (Sept. 8), Clarke has written a 
love story which they'll like. His name will start it and we 


helieve it'll roll of its own accord.” 


« Please note that this is the first Donald Henderson Clarke novel to 4 


receive an “a” to denote that it is essential for a small public library. 


JOHN BARTEL, JR.,' has universal appeal. It will be adver- 


tised heavily. 


For quick profits stock 


JOHN BARTEL. JR. 








BY DONALD HENDERSON CLARKE 


Author of “Millie,” “Louis Beretti,” etc. 


THE VANGUARD PRESS 
100 FIFTH AVENUE N. Y.C. 





JOHN D. 
ROCKEFELLER 
AND HIS TIME$ 


By John T. Flynn 


eae important biography tells one of the most 

essential stories in the history of America. It 
is the only full-length portrait of the oil-king. 
Of equal magnitude is its story of the oil industry, 


and of the whole system of American business as 


it came to life and grew under the domination of 
Rockefeller and his rivals and companions. More 
than any writer has ever done, Flynn sees Rocke- 
feller in relation to his times. His book does for 
John D. in business what Ida Tarbell did for the 
business itself in her history of the Standard Oil. 
It is complete; it is impartial. Like any good book 
it will stir up controversy. But when the shouting 
is over, it will take its place as a permanent addi- 
tion to the shelves of American history and 
Sept. 29, $3.50 


biography. 


The Publishers’ Wee}! 


The ONLY 
full-length 
biography 

of ROCKEFELLER 
and the 
whole story 
of the 

OIL INDUSTRY 
by the 

one man 
who could 


write it 


Author of “Investment 
Trusts Gone Wrong” 


Remember these points 


The only real biog: 
raphy of Rockefeller. 


A vast chapter in the 
erowth of social and 
economic America. 


The first major work 
by John T. Flynn, 
who has already 
created a large audi- 
ence for himself with 
‘‘Investment Trusts 
Gone Wrong”’ and 
“Graft in Business.” 


Harcourt, Brace & Co. 
383 Madison Ave., N. Y: 








September 10, 1932 


The PUBLISHERS’ WEEKLY 


THE AMERICAN BOOKTRADE JOURNAL 


W eekly 


NEW YORK, SEPTEMBER 10, 1932 


LLER 


For the Remainder of the Fall! 


Points'on the Why and the How of the Remainder Sale 
Made by Frank Magel 
President of the American Booksellers’ Association in a Discussion 
of Remainders in General and the A. B. A.-Bowker Remainder Plan 


in Particular 


Y 


ly THERE WERE NOT A MARKET for re- 
mainders, drug stores throughout the coun- 
try would not have taken them up. But 
the market should be brought to the book- 
stores—it never should have gone to the 
drugstores—for three obvious _ reasons, 
(1) Books should be sold through the 
bookstore, whether they are new publica- 
tions, reprints or remainders; the fact that 
a book is being remaindered does not take 
it out of the class of bookstore merchan- 


rent publications. It helps it. The dealer 
cannot sell “Just Outs” if there are no 
customers in the store to sell them to. 
Furthermore remainders sell themselves. 
Bargains do not have to be talked up; once 
displayed and advertised they are sold if 
they are ever going to be sold. 


In Planning a Sale, Display Is Important 


The sale volumes must be openly dis- 
played on conspicuous tables and counters. 


mv 

dise and it should not take it out of the Subtlety is to be avoided, though its aban- 
ii bookstore. (2) Booksellers can and must donment need not mean any loss in the 
sti educate the book buying public to remain- dignity of the shop’s general appearance. 
_ ders and the reason for them (to deny the Cards attracting attention to the bargain 
=a easily-gathered impression that remainders counters are, if not essential, then impor- 

are cut-price books which are being sold tant. Clear marking of the prices is es- 
ints cheaper by Smith than they are by Jones). sential. The window display is of great 
It is essential to the future confidence and value. Every book in the window should 
108° good will of customers that they know be plainly price tagged. And the book- 
ler. what a remainder is. “The corner drug- _ seller need not feel that if he has to take a 
the store is careful not to explain that the book from the window he has to hide his 
and price it asks and publicizes as cut, is the face. On the contrary. The effect of 
: current list price of the book. (3) The drawing the book out of the window is 
or bookseller should feel it an obligation to good on the dealer as well as on the passer- 
aa tell his customers about books which have by and the customer. And he has the sat- 
ae reached the market at a reduced price, in isfaction of knowing that his display is 
di the matter of remainders just as surely as selling. As the window draws customers 
ert in the case of reprints. inside there Is a device tor drawing custom- 
oe ls there a profit for the bookseller in ers to the window which cannot be over- 
ad remainders? There is. The bargain sale estimated; that is the streamer which an- 
3.” will always draw. It brings new custom- nounces the sale. It does its work and 
| ers into the shop as well as confirmed book does it so successfully that its use should be 


buyers. And, contrary to a popular belief 
it does not conflict with the selling of cur- 


set down as one of the first Musts for 
those who plan a sale. 





The Publishers’ W eekly 


BOOKS 


popkseits offered at 


CIATION 


BARGAIN PRIC ES 


50 Oso to a> 50 
N Ow 


The window bail inside, 
mated. The streamer does its work 


NOW 


‘SoD J 30 


ae" 00 


NOW 


Values up to 
250 
NOW 


and the window streamer as a device cannot be overesti- 
so successfully that its use should be set down 


as one of the first musts for those who plan a remainder sale 


A Sale Must Be Advertised 


As for advertising, an ad in the morn- 
ing or evening newspapers, or both if you 
are fortunate, does show results by actual 
tests. “The Putnam Bookstore in New 
York lists a certain number of the titles 
in its sales. Customers come in with the 
advertisement clipped from the paper to 
look at the books listed, or they call up 
for titles mentioned. Incidentally, Put- 
nam’s has found that it pays them, when 
using space in different papers either on 
the same morning or in morning and after- 
noon papers, to list different titles, for 
many readers cover both morning and 
afternoon papers and the variety of books 
in the sale is impressed on them. Four 
points should be made in the advertisement. 
Every man has his own idea of how the 
space bought should be utilized, but every 
man has to convey to the reader these three 
hooks on which to hang his attention: 

The name and location of the store. 

The fact of a bargain sale. 

A short list of books included in the 
sale to show its scope and to make clear 
the quality of the books offered. 

The information that if the reader can- 
not get to the shop he can receive by mail 
a list of the titles on sale and order them 
by mail is important. 

A list is an essential. Orders by 
comprise a great part of the sale of bar- 
gains and even a customer who is con- 
stantly in and out of the shop likes to check 
over the list of titles being offered. Put- 


mail 


nam’s keeps a separate mailing list of cus- 
tomers who have taken advantage of pre- 
vious sales. ‘This full list receives its bar- 
gain book catalog without any letter. Those 
customers who are good accounts but who 
have to be educated to remainders receive 
a letter with the catalog which explains 
why the prices on volumes in the sale are 
as low as they are. 


Catalogs Make the Sale 


The preparation of such a catalog is 
necessarily an arduous task for which many 
booksellers cannot find the time, and which, 
individually prepared, requires some con- 
siderable outlay. To enable the bookseller 
to take adv antage of the profit in remain- 
ders with a minimum expense the American 
Booksellers’ Association — R. R. Bowker 
Remainder Selling Plan has provided a cat- 
alog which, because of its mass production, 
is available to the dealer for far less than 
he could produce it. ‘The catalog of 40 
pages lists prices and describes approxi- 
mately 220 remainder titles of the leading 
American publishers. The titles have been 
selected on the basis of their value as mer- 
chandise by an American Booksellers Asso- 
ciation—Bowker board. All the titles listed 
are available from the A.B.A. Clearing 
House, This plan, made possible by the 
cooperation of the publishers, not only pro- 
vides the bookseller with an attractive, less- 
than-cost catalog of current remainders, 
but establishes a standard remainder price 
for those titles for the whole country. 











Pres tt- 


down 


of cus- 
of pre- 


ts bar- 
Those 
it who 
receive 
cplains 
le are 


log is 
many 
vhich, 
- con- 
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main- 
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a cat- 
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than 
it 40 
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September 10, 1932 


PUTNAM'S 


Boox Sau 


Hundreds of Amazing 
Bargains Including: 


1. Right Royal. Masefield: 
Colored illustrations by Aldin | 
; 9. _ ee 4.50 
2. Mr. Jorrocks’ Lectors 
Surtees 


Colored plates -, Armour 
3.50 Now 1.50 


3. Short History of France 
3.50 Now 1.00 





Mary Duclaux 
4. Beaumarchais 
Rene Dalseme 


8. World in the Air. 2 vols. 


5.00 Now 1.25 


‘P. T. Miller 15.00 Now 5.00 
6. Stories from the Winning 
of the West 


Theodore Roosevelt 
6.50 Now 1.25 
7. Sea Legs 


Oliver Herford 1.00 Now .50 


8. An Outline of Humor 
Carolyn Wells 5.00 Now 1.00 


THE PUTNAM BOOKSTORE, INC. 
2 West 45th Street VAn 3-0860 





859 






PUTNAW’S 


Boox Sate 


Hundreds of Amazing 
, Sargains including: 









1, Peter the Great 
Georges Oudard 3.50 Now 1.00 
2. Lindbergh 
His Story in vmntges 
















Now .50 


3. Modern French Decoration 


Katharine M. Kahle 
3.50 Now 1.00 


4. Tricks of Women 


Pau! Fenimore Cooper 
4.00 Now 1.75 


5. Wanderer of Liverpool 
John Masefield 3.50 Now 1.75 


6. American Polo Newell Bent 
6.00 Now 2.50 


7. Churches of France 
Text and Pictures 


Dorothy Noyes Arms and: John 
Taylor Arms 20.00 Now 7.50 


g. Modern Decorative Art 


Maurice $ R. Adams 
7.50 Now 4.50 


THE PUTNAM BOOKSTORE, INC. 
2 West 45th Street VAn 3-0860 







? , . ° . . 
Putnam's found that it pays when using space in morning and even- 
ing papers or in different papers at the same time to list different 


titles in each paper. 


Every ad should give the name and location 


of the store, the fact of the bargain sale, a list of the. books on sale, 
and the information that the books may be seen in the shop or ordered 
by mail 


Remainders Carry Clearance 


The contents of the catalog is classi- 
fied. This makes it possible for the book- 
seller to use it in connection with his clear- 
ance sales, which are thereby “‘sweetened”’ 
with the best of the publishers’ remainders. 
I'he “duds” which must be cleared are off- 
set and carried by the carefully selected re- 
mainders which build and dress up the Sale. 
That its use can be profitable is obvious. 
At a cent a catalog the bookstore can cover 
its cost and mailing on a thousand if it does 
$50 worth of business and if the store can’t 
do a great deal more than that it is on its 
way out of business anyhow. 

Concentration on the remainder sale can- 
not very well be extended beyond two 
weeks, though the sale can and should ride 
along on its own impetus for a further fort- 
night. This year remainder and clearance 
_ should not be extended much beyond 
the 15th of October so that the bookstore 
decks may be cleared for the subsequent 


activity. Within the next couple of weeks 
dealers should get their catalog into the 
hands of their customers, librarians, teach- 
ers, professional men and selected loan 
library customers; they should advertise 
their sale, publicize it and build up arrest- 
ing counter and window displays. That 
they can hope for results is evident in the 
figures of just two bookstores. A dealer in 
a college city of 20,000 who participated 
in the test of the Remainder Plan pur- 
chased remainders in the Spring in the 
amount of $221.68. The amount left on 
hand June Ist inventoried $23.02. The 
sale price of the books sold was $361.20. 
The profit was $162.54, the cost of the 
1000 remainder catalogs was $15.00, post- 
age was $10.00, and the net profit on the 
transaction was $137.54. A bookstore in the 
center of New York sold $4291.84, retail, 
of the A.B.A.-Bowker Plan remainders. 

There can be profit for the bookseller in 
a carefully planned remainder sale. 





The Publishers’ Weekly 


Are Publishers’ Representatives 


Awake? 


The Manager of a Small Shop With Sound Credit Feels That 
Publishers’ Salesmen Have Not Paid Enough Attention to Getting 
Small Orders Even in Times When Orders Have Been Hard to Get 


WE WILL GRANT THAT publishers’ repre- 
sentatives no longer try to over-sell; that 
they read their galleys and campaign let- 
ters carefully; that they have a more in- 
telligent knowledge of the books they are 
selling. But are they doing all they can to 
increase sales, to get every sale possible 
from the small as well as the large shop? 
We think not. 

Our experience during the past tew 
months has impressed us with the fact that 
many of the salesmen still have a remnant 
of that boom era attitude when small ac- 
counts were not worth the time given to 
them. It is understandable that in the days 
of 1928 it was more worth a salesman’s 
time to concentrate on the large accounts 
than to bother with little fifty to seventy- 
five dollar orders. But we think that the 
publishers’ predicament today is much the 
same as that of the bookseller—every or- 
der is worth going after. 

Ours is a small bookshop six months 
old, located on the Pacific Coast, three 
hours from San Francisco, and we quite un- 
derstand when the salesmen write that they 
are sorry, but it wouldn’t pay them to 
‘‘make” our city. But when we know that 
they call on a regular account one hour’s 
distance from us, we do not understand 
why they write that they may drop in some 
time if ever they get down our way. 

To preclude, at the outset, various argu- 
ments, we will mention that our credit is 
very good—we always discount all bills 
and have high ratings with all the pub- 
lishers, for we have capital behind us. And 
we are not strangers to the salesmen; most 
of them have known us personally for five 
years or more. And, being of an optimistic 
turn of mind, we really are a fertile field 


for a few sane sales talks. Yet few, very 


few, of the large publishers’ representatives 
have considered it worth their while to 
travel one hour out of their way to get an 
order. 

When they do come, it is because they 
happen to be passing through the city on 
a week-end party. ‘They drop in at any 
hour, with perhaps half an hour to spare, 
and we are expected to suspend all activi- 
ties to look at their line. No consideration 
is given for the facts that our days are 
planned ahead. ‘This seems to us discour- 
teous and presuming. 

Recently the salesman from a large pub- 
lisher wrote that he might be coming 
through our town while on vacation and 
that, if so, he would drop in and show us 
the fall line. One day, fifteen minutes be- 
fore closing time, he appeared unannounced. 
He was in a hurry to go to dinner; so 
were we. And when we asked what was 
outstanding in his line he mentioned two 
titles and added that he would send _ the 
catalogs and we could check them and send 
him the order. We did; we sent him a 
sixty-five dollar order, and would have 
made it twice that amount if he had con- 
vinced us of the superior merit of some 
of his books. But having no information 
beyond the publishers’ announcements, we 
saved the extra for some other line which 
might awaken our enthusiasm. 

If that salesman had known anything 
about the psychology of buyers he would 
have spent perhaps a half hour in direct mail 
advertising. We know him well and usu 
ally listen to his recommendations. If he 
had gone through his catalogs and marked 
those books which he thought particular] 
worth while for our shop, designating some 
as “‘safe for nice old ladies,” some ~ rac) 
novels for the flappers,” and others “tor 











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September 10, 1932 


thoughtful readers,” we would have given 
his list more consideration and increased 
our order. 

But as he evidently did not realize the 
value of personal, direct mail advertising, 
which is the stand-by of all booksellers, he 
left us with a surplus in our buying budget 
which we spent yesterday with the repre- 
sentative of another large house, who made 
a special trip to show us his whole fall 
line. It took him one hour out of his 
way and he spent over two hours with us, 
leaving with a hundred-twenty-five dollar 
order. Is that too small an order for the 
average salesman to bother with? Is his 
time better spent calling continuously on 
the large accounts in San Francisco, trying 
to convince them that they should stock 
fifty or a hundred of a title when the buyer 
knows that if he did he would be over- 
buying ? 

We are not an _ inexperienced buyer, 
ready to fall for the most glib line, or to 
buy where we get the largest discount or 


861 


the most personal attention. We have been 
in the book business for over twelve years 
and are not the easy prey of high pressure 
salesmanship. But in selling books to the 
public we know how often our personal 
enthusiasm reaps good sales, and know that 
the salesman whose integrity we trust can 
sell us, through his personal enthusiasm, 
more books than the salesman who simply 
sends catalogs and explains that it would 
not pay him to call on us as ours is the 
only bookshop in town and our account 
is still small. 

We have faced the problem of selling 
books during the depression by showing in- 
creased courtesy and consideration for the 
public, and by giving more personal atten- 
tion to the wants of our clients by direct 
mail advertising. Could not the publish- 
er’s representative face the depression in the 
same way, by showing some consideration 
and not dropping in unannounced at an in- 
convenient hour; and by doing a bit of 
direct mail advertising? 


Why Buyers Don’t Confirm 
Orders 


In the Publishers’ Weekly of August 15th Raye Bidwell Outlined 


the Necessity of Prompt Confirmation By Buyers of Travelers 


, 


Orders. Here a Buyer Points Out the Obstacles Which Hinder the 
Buyer 


IN AN INTERESTING ARTICLE in the Pub- 
lishers’ Weekly on August 13th was a sum- 
mary of the advantages to travelers and 
to publishers of buyers confirming orders 
in full and confirming them promptly. 
rom the traveler’s viewpoint it is best tor 
him and his house that he receive confirma- 
tions in full and promptly, but there are 
good and sufficient reasons why _ buyers 
don't always do this. 

Salesmen solicit orders on books from 
dummies months ahead of publication date. 
When the salesman shows the line the buy- 
er does not know at that time what he may 
expect in the way of business—nor does he 
know what other books are going to come 
into the market in the meantime that may 


help or hurt the sale of the particular title. 
In 1930 the Peter Arno picture book sold 
very well, as did the New Yorker album. 
In 1931 seven or eight picture books 
were put on the market in this field. The 
confirm-in-full buyers bought some of each 
and a large quantity of the Arno and New 
Yorker albums. Then without warning a 
dark horse in the form of “The Stag at 
Eve” hit the market and ran away with 
the sales. The smart buyers either cut out 
the orders for the other titles or cut the 
quantities radically before confirming. 
This is hard on the poor publisher who 
planned on the basis of unconfirmed or- 
ders, but why should the bookseller under- 
write the manufacturing of the publisher ? 





862 


Delays in publication dates are another 
good example of the folly of confirming all 
orders a long time ahead. Postponing a 
book often cuts the sale radically. I know 
that in my shop we would have sold at 
least 25 more sets of Pershing last April 
it the original date in early April had been 
kept. 

Uncertainty of business prospects is an- 
other good reason for making full confirma- 
tions and is worthy of discussion. Buyers 
have to keep within the budget. When 
the department is overbought there is only 
one thing to do and that is to cut buying 
sharply and severely. Like every other 
buyer I like to confirm orders in full but 
when business falls down I have to pull 
in my horns and cut orders, both by elimi- 
nating titles having a moderate sale and by 
cutting the heavy quantities. 

With all of the travelers’ insistence that 
a buyer should have all titles on publica- 
tion date one would think that there are 
customers hanging around the shop door 
waiting to get in and buy the books the 
minute they are released. There are a 


dozen titles that are essential to have on 
publication date each season, but buyers get 


these as a rule without any high pressure 
urging. 

During the last two years I have been 
surprised at the number of times that | 
have had to cut orders, even to eliminating 
titles, only to find that when the salesman 
called again he advised me not to buy it 
because the title was not then selling. Oth- 
er titles can be ordered when they begin to 
catch on. 

If there is anything that causes a buyer 
more embarrassment than having a wire 
come about an unconfirmed order, I don't 
know what it is. In department stores the 
merchandise managers frankly don’t like it. 
Many stores have a positive ruling that no 
buyer can give unconfirmed orders and 
when wires come they are opened “up 
stairs’ and there is hell to pay. If I were 
a sales manager I certainly would never 
write a letter urging confirmation. If I felt 
that a buyer were missing a real bet by not 
having a title, I would write as follows: 

“is one of the big books of the 
We believe enough in it to have 
appropriated dollars in cold cash 
for an initial advertising program. Your 
store sold ——— copies of the author’s last 


year. 


The Publishers’ Weekly 


book and we expect to do almost as wel] 
(or better, as the case may be) with this, 

Could it be that your not placing your 
order for this so that you would get it 
before publication date is an oversight? 
If so why not send an order immediate], 
for copies ?”” 

This letter will not get any buyer in 
bad and it will let the buyer know that 
you are genuinely interested in seeing him 
protected. 

It would be interesting to know how 
many orders have been left unconfirmed by 
buyers just because of the crazy, frantic 
tactics of sales departments in trying to 
get confirmations. 

While giving free advice on this sub- 
ject I would like to ask travelers why they 
don’t ask for orders that they know will 
be confirmed? Instead of putting down a 
quantity of 50 of a title and hoping for a 
confirmation of 15, why not ask for 15 
in the first place? The buyer then can con- 
firm immediately and in full and everybody 
will be better off. If the salesman knows 
that a buyer is one who confirms only a 
part and then late in the season, wouldn't 
it be a good idea for the salesman to sa\ 
something like this: “Mr. Buyer, my sales 
manager wants salesmen to get their con- 
firmations as they sell the books. I know 
that so far in advance of publication you 
would not order as much as you would 
later, but let’s fix up an order you can get 
through now.” ‘This would end the kid- 
ding of both parties. 

In the first department store where | 
worked there was a Scotch buyer who was 
very close in figuring and could beat down 
almost any price. “The deals he was able 
to make were phenomenal. Yet with all 
of this he was very well liked by the sales- 
mcn. One day I asked him about it. He 
said, “Frank, I always confirm every order 
in full. When a salesman leaves me he 
knows that he has an order. If I can't 
buy I tell him so. If I am uncertain | 
tell him that I’ll make my own memoran- 
dum, but when he puts anything in his 
order book he knows it is an order. Sales- 
men are largely on commission and it hurts 
them worse to get cut in two on an order 
than it does to get a very small sale.” 

He was right. I for one have resolved 
each year to confirm in full but I am well 
aware of the difficulties, 





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September 10, 1932 


R62 


Norman Hall’s Bookshop 


This Shop in a Boston Suburb Specializing in Rare and Modern 
Books Was Founded in 1926 Has an Excellent Location Opposite 
the Railroad Station 


William E. Harris 


NorMAN A. HAtLw’s BooKsHop in the 
Boston suburb of Newton, Massachusetts, 
holds a unique record for speedy growth. 
Started in 1926, this shop, specializing 1 
rare and modern books, has twice outgrown 
its quarters, while in less than six years it 
has three times sent its owner on summer 
business trips to England. Mr. Hall’s first 
store—a few doors from his present loca- 
tion on Union street—was a hallway. Its 
Hoorspace, measuring 15’ x 6’, covered a 
fight of stairs once leading to a basement 
bowling alley. ‘Two years later he moved 
around the corner to Langley road, but 
preferring Union street, he returned to it 
in the summer of 1931. The store he now 
occupies is directly across from the railroad 
station of the shuttle branch line main- 
tained especially for persons commuting to 
and from Boston. It is a pleasantly airy 
shop with one display room, long and 
broad, plus two large storage and work- 
rooms attached. 

Mr. Hall’s entry into the book business 
offers a delightful challenge to any book- 
seller. Returning from a honeymoon in 
I'ngland, he and Mrs. Hall made a tour 
of the Boston suburbs; they decided they 
would like to live in Newton Center—one 
of the fourteen small communities making 
up the city of Newton. So with two small 
cases of books the young couple took over 
the renovated doorway and hoped for luck. 
Norman had previously spent four years 
as a cost and public accountant, which 
may be one reason for the firm’s prosper- 
itv. He believes accounting to be a ‘“‘good 
initiation to any business.” 

Books worth owning and worth reading 
twice is the very definite policy of Hall’s 
Bookshop. “Very few of our customers,” 
says Mr. Hall, “read merely to kill time. 
They consider their books a permanent part 
ot their intellectual equipment.” There- 
tore, the rare books and the modern ones 


you see neatly arranged on the long center 
counter with its underneath shelf-space, or 
the high wall shelves, are apt to be nice 
volumes. The original cases from England 
contained firsts of Kipling, Lang’s Fairy 
Tales, and a miscellany ranging from The 
Spectator to Arthur Rackham. Among the 
modern titles are “Only Yesterday,” ‘The 
Fountain,” “The Good Earth,” “Beveridge 
and the Progressive Era,” “The Cross 
Word Puzzle Book” side by side with Cur- 
rier and Ives’ “Clipper Ships.’ Current 
fiction is not handled extensively, though 
Mr. Hall says he has quite a few custom- 
ers who do not consider it a sinful waste 
of time and money to spend two dollars 
and a half on a good novel. He believes 
that America needs more buyers of this 
kind and that they should be encouraged 
to add fiction of permanent worth to their 
libraries. 

To appreciate Hall’s a one must 
understand Newton. Dorothy Speare in 
one of her books once called it “Boston's 
most practicable suburb.” Highly zoned, 
it is largely residential, with prosperous sin- 
gle homes in the majority. In Newton 
Center only one more lot close to the square 
can be developed commercially, while on 
no street do the existing stores face each 
other. The railroad, schools and othe: 
municipal buildings have been spaced so as 
to simplify parking in addition to keeping 
the streets light and airy. The population 
is mostly of the moderately well-to-do pro- 
fessional types whose bookish demands 
could ordinarily be met only by the more 
important city bookstores. 

Mr. Hall has never made any attempt 
to invade the lending library field. ‘There 
are several good libraries in Newton. Mr. 
Hall is not interested in customers with 
only a few cents to spend, because he be- 
lieves bookshops should sell reading of a 
higher order, and that they cannot hope 





864 


to compete with newspapers and magazines 
having a larger circulation. He thinks a 
bookseller should not detract from the 
value of his own commodity, and from a 
business point of view gains more by cen- 
tering his efforts on pushing the retail sale 
ot books. 

Combined circularizing and advertising 
in local papers played an important part 
in the development of this bookshop. From 
the very beginning Norman Hall has built 
up his various mailing lists. Special circu- 
lars such as one on garden books, he usual- 
ly ties up with local advertising. When- 
ever the shop’s activities becomes news he 
plays up the news. When he moved back 
to Union Street he broadcast one thousand 
cards, relating them with an advertisement 
in the local “Town Crier.” = ‘The lay-out 
of the card was ingenious. Between the 
two addresses, the old being crossed out, 
there marched a boy in gay costume, his 
arms full of books. 

The shop’s mailing list is subdivided in 
several ways. About 300 names form the 
cream of the list which is circularized reg- 
ularly with catalogs and mimeographs ot 
special campaigns. 2000 more form an oc- 
casional list; Mr. Hall sends out post cards 


and mailing pieces with typewritten ad- 


dresses under his own supervision. Since 
he knows the special interests of most of 
his customers, he can make this secondary 
group serve many Garden material 
for example would not be sent to an im- 
portant street number known to be a large 
apartment house. <A third group of 1000 
names receives Christmas stuff; last year 
all of them got the R. R. Bowker Com- 
pany’s children’s catalog. The active cus- 
tomers receive the Bowker Books of the 
Month with all their bills. ‘The rare book 
lists are also divided; the first includes 
buyers in Newton and Greater Boston, 
while a larger one numbering several thou- 
sands extends countrywide and even in- 
cludes a few names from abroad. 

A mailing list, Mr. Hall believes, should 
be constantly built up and kept active. 
Summer is a good time, he says, to improve 
lists and often to get a special one. Post- 
marks are very useful clues; many people 
do not have time to pay their bills before 
they get away, and so send back checks 
from Scituate or Hyannis. Street num- 
bers are usually not necessary in small com- 


uses. 


The Publishers’ Weekly 


munities, but often are supplied by the cus- 
tomer himself as the result of interesting 
mailpieces being sent out. In a residential 
suburb addresses of friends are quite fre. 
quently given in conversation... “Mrs. 
Jones has gone back to Crow Point afte 
getting the boys off to camp.” Questions 
casually, frankly asked will do the trick. 
too; and, of course, newspaper and maga- 
zine social gossip columns have their value. 
Keeping track of addresses shows a personal 
interest that pleases many customers. Clear- 
ing away “dead’’ data increases the eff- 
ciency, too, at small cost if it is done dur- 
ing spare moments. 

Catalogs Mr. Hall used to issue about 
four or five times a year. But as these 
cost about $200, he finds it cheaper to in- 
tersperse them with mimeographs which 
can be got out for ten or fifteen dollars, 
The important thing, however, is to plan 
a lay-out that will catch and hold the 
reader as being different from the ordinary 
run of circular mail. Mr. Hall tries to 
design his to interest the new collector as 
well as more experienced clients. Thus, 
a folder entitled “Books Worth Talking 
About,” contained six concrete suggestions 
as to new fields and old not fully explored. 
Another catalog listed 105 representative 
books “about America.” ‘The titles of 
these, with brief descriptions as to period 
and price, were arranged in a_ hollow 
square around an outline map of the 
United States. Numbers keyed each title 
to a particular locality. Some of the books 
comprised first editions, while all of them 
were inexpensive items published within 
125 years. Folders of this type are good 
mailing pieces for new or good customers 
whose purchases suggest they might become 
interested in collecting. 

The store’s one large window helps to 
carry the messages broadcast by mail or 
local advertising. In fact, Mr. Hall fre- 
quently relates these so that customers 
learn about special sales in at least three 
different ways. A catalog for instance 1s 
advertised in the Newton paper, displayed 
in the window and mentioned in circulars 
mailed to selected customers or enclosed 
with bills. Mr. Hall also ties up the win- 
dow displays themselves with both direct 
and newspaper advertising. And where he 
uses several mediums, he usually calls at- 
tention in each of them to the timely ap- 








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September 10, 1932 





The one window of Norman Hall's shop faces the railroad station with its 
steady stream of commuters 





Here at the left is a carefully selected stock of first editions and standard 
books in good bindings 








866 


pearance of the others, so that the effect 
will be cumulative. 

Windows devoted to Newton authors 
always sell a variety of books, even when 
only one title by Ben Ames Williams, 
Kenneth Payson Kempton, Dorothy Speare, 
Kirtley Mather, or E. S. Brightman is 
featured. A conservative city, Newton 
nevertheless has enough community feeling 
to make this kind of promotion profitable. 
Dollar sales and windows featuring special- 
ly priced bargains also attract interest, 
though Mr. Hall thinks some reprints such 
as the Ludwig biographies are reaching 
their saturation point. The device of key- 
ing books to publishers’ display advertise- 
ments, which can be clipped from metro- 
politan newspapers, Mr. Hall finds very 
useful. He builds a window in this way 
whenever he can arrange a group of out- 
standing books that have been  recom- 
mended by several well-known authorities. 
In featuring titles by local authors the 
bookseller must be careful not to arouse ill- 
feeling. Some writers, who publish their 
own books, expect the bookshop in their 
community to buy many copies. These 
often represent a total loss. Sometimes, 
however, Mr. Hall pushes a local title by 
having broadsides struck off, which may 
be hung up on the walls or slipped into 
other books. In one case this resulted in a 
large amount of fine publicity for the book- 
shop, because the author and her friends 
were so grateful they carried the sheets 
into all the other stores in Newton, urging 
the owners to patronize their colleague. 

Norman Hall is a firm believer in pub- 
licity that acquaints the neighborhood with 
the individualized and personal service of 
his store. For example he writes a weekly 
column called “Books and Things” in the 
Town Crier, in exchange for which he re- 
ceives advertising space. “This does not re- 
sult in many direct sales, though it sends 
numerous readers to the public library. 
But the friendly goodwill resulting from 
his acting as a kind of “town character’’ 
has created many valuable contacts. In 
the same way Mr. Hall often fills in as a 
lecturer at the morning literary meetings 
of the Newton Women’s Club, a strong 
community organization. One consequence 
of this was his being asked to supply a book 
table when Count von Luckner spoke and 
autographed copies of his adventure tale. 


The Publishers’ Weckly 


The happiest job in a suburban booksell. 
er’s life is serving as a “doctor of reading.” 
A business man recently put his son on a 
literary allowance, to be spent as the bo, 
and Mr. Hall thought best. The lad 
began by buying two dollars’ worth of a 
popular fifty cent series, but he soon turned 
to Kipling and then saved up till he could 
afford a first edition of James Russell 
Lowell. A woman customer learned that 
the bookshop bought private libraries; one 
day she came in and after listing her own 
library, asked the bookshop to draw up a 
well-rounded program of reading to suit 
her special needs. ‘That first sale resulted 
in the disposal of nearly twenty books, and 
the customers’ satisfaction promises man 
repeat orders. A doctor from the Newton 
hospital—one of the most progressive in 
greater Boston—reported that the younger 
internes and physicians were reading a 
great deal, but with no set purpose of gain- 
ing a substantial medical background. The 
casual conversation, thereupon, turned to a 
list of titles including books by Harvey 
Cushing, Osler, Oliver Wendell Holmes’ 
essays and “Devils, Drugs and Doctors.” 
Eventually, the doctor persuaded the hos 
pital to buy the complete list and allow 
the bookshop to place its own bookplate in 
each volume. 

A suburban bookshop must conform to 
community routine. Business men orde: 
by telephone during the day and want thei 
parcels ready, when they come by at night. 
Sometimes the store’ is open till after six 
o'clock. On the other hand Saturday 
afternoon is often the busiest time of all, 
since country clubs and automobiles make 
the out-of-town shop even more available 
than its city competitors. Wednesday and 
Thursday afternoons are the low point of 
the week, because on those days the maid 
goes out. Women’s clubs though inter- 
ested in literary topics, usually do thei 
buying through the public library. Alsc 
many suburban folk have diversified tastes ; 
thus, they collect rare books but enjo\ 
reading popular fiction. Mr. Hall has one 
customer, a salesman, who reads quantities 
of mystery stories. When he goes on the 
road, his wife telephones the bookshop to 
take them away. Doing so, Mr. Hall sells 
them a second time in lots of ten or fifteen 
to another woman—the wife of a prom! 
nent banker—who collects fine editions. 





September 10, 1932 


867 


In and Out of the Corner Office 


We JOURNEYED to the Ethel Barrymore 
Theatre on ‘Tuesday night to the first 
“first night” of the new theatrical season. 
(j;eorge Oppenheimer, of the Viking Press, 
was the author; “Here Today” was the 
play, written, according to the review in 
the Times next morning, “during the spare 
time for which publishers are notorious.” 
‘Two of the chief characters, according to 
current gossip, are drawn from Dorothy 
Parker and Robert Benchley. * % & 

Bertha Mahony, for many years head 
of the Bookshop for Boys and Girls in 
Boston, was married on September 7th in 
Weston, Mass., to William Davis Miller. 
2 & 

Sanford Cobb, assistant editor of the 
Publishers’ Weekly, was married on Sep- 
tember 3rd in Portland, Me., to Dorothy 
Brooks. & of & 

\largaret Byrnes of Bamberger’s is to 
be buyer for Macy’s Book Department, suc- 
ceeding Ann Rowe. # # & 

Selma Robinson, well known to the book- 
trade for her publicity for the Literary 
Guild, has gone into business for herself. 
She will do publicity for the Guild and 
for The Mystery League and a campaign 
for Warwick Deeping’s “Smith.” * # & 

The Corner Office mail bag held a let- 
ter this week from Elsie Warren Stokes, 
telling of Stokes and Stockell’s plans for 
celebrating its fourth birthday on Septem- 
ber 7th. “We are planning a Southern 
Holiday on our Birthday,’ Miss Stokes 
says, ‘‘and in case you don’t already know, 
this beats a Roman one all hollow.” ‘T. H. 
Alexander, one of Nashville’s best loved 
citizens and a columnist on a Nashville 
paper, will be the guest of honor for the 
occasion. His “Loot” has just recently been 
published by the Southwest Press. Miss 
Stokes is enthusiastic about the fall lists 
which, she says, “‘are so stupendous that if 
the Nashville public do not buy books this 
season, Stokes & Stockell will be bankrupt ; 
tor how can we resist such arrays as Scrib- 
ner, Doubleday and most of the rest have 
brought to us this fall.” & % 

Martin Kamin of Moss and Kamin, 
Inc., booksellers and publishers, New York, 


has sailed for Europe on a_bookbuying 
tour. He plans to visit Poland and will 
write a series of articles or, it has been 
rumored, a book, on the literary and eco- 
nomic situation there. * #% 


Jane Terrill, head of the Longmans, 
Green publicity department, is away from 
her desk on account of an operation tor 
appendicitis. * * & 

Lillian Pefter, editor for several publish- 
ers, is recuperating trom an operation at 
Mount Sinai Hospital. She will be at 
her home at 11 West 69th St. in a tew 
days, where she will be able to see her 
friends, and after Oct. 1st will resume het 
work, *& % 

Evelyn Harter, production manager for 
Harrison Smith and Robert K. Haas, will 
edit the News Letter of the American I|n- 
stitute of Graphic Arts this winter. ‘The 
June-July issue of The Bookman carried 
an article by Miss Harter on “Kay Boyle: 
Experimenter.” * 

Richard D. Irwin has been appointed 
manager of the book department of the 
University Cooperative Society store in 
Madison. Mr. Irwin was formerly man- 
ager of the business book department and 
assistant to the vice-president in charge 
of sales of the McGraw-Hill Book Com- 
ney, & a a 

James R. Houston is now representing 
Isaac Pitman & Sons in New York State, 
New England, and the Middle West. MIr. 
Houston will specialize in arts and cratts, 
vocational and other popular Pitman hand 
books, * #* 

The article, called ““Window Display in 
Germany,” which appeared in our July 3oth 
issue was written by Dr. Helene Homeyer 
of Berlin. Her name unfortunately did 
not appear on the article. * * 

John Skinner, formerly of Scribner's 
Bookstore, is now with the Putnam Book- 
store as a salesman. * & % 

Susan Ertz was married in London on 
August 9th to Major John Ronald Me- 
Crindle, a London barrister. Miss Ertz 
is an American citizen, but has lived in 
London for the past 14 vears. 


























868 





























THESP ublishers’ 
—Weeklp. ° 


TheAmerican Book Trane Journar 
Founded by F. Leypoldt 





Published by the R. R. Bowxer Co, R. R. Bowker, 
President and Treasurer; Freperic MELCHER, Vice 
President; Joon A. Houpen, Secretary. 

62 West 45th Street, New York City. 
MUrray Hill 2-o1so. 





EpITors 
R. R. BowKeEr FREDERIC MELCHER 
MILprRED C. SMITH 
ALicge P. HAcKETT 
ALBERT R. CRONE 


Louis C. GREENE 


SanForp Coss 
Publications Manager 
Advertising Manager 





September 10, 1932 





HOLD every man a debtor to his profes- 

sion, from the which, as men of course 
do seek to receive countenance and profit, so 
ought they of duty to endeavor themselves, by 
way of amends, to be a help and ornament 
thereunto. —BACON. 


Is Book Reading Doomed? 


‘THAT THE READING OF BOOKS and maga- 
zines has been on a steady decline for the 
last ten years is the gloomy opinion of Pro- 
tessor Walter B. Pitkin ot the Columbia 
School of Journalism in an article en- 
titled “Newspapers Are Immune to the 
Forces Responsible for Reading Slump” 
which appears in the August 27th issue of 
the Editor & Publisher. Vhis pronounce- 
ment may bring peace of mind to the 
owners of newspapers but it will not prove 
too disturbing to book publishers, as Mr. 
Pitkin ofters no figures to support his opin- 
ion. “The book business,” he claims, 
“started to lose ground fully a decade ago 
it not earlier. Books and magazines are 
face to face with mounting obstacles and 
it is hard to see how they can hold their 
own for another generation. 

“The primary motive for reading books 
and magazines is entertainment. Therefore 
such printed matter must always compete 
with all other forms of entertainment and 
as the latter are constantly increasing and 
becoming more and more refined, maga- 
zines and books are losing out. Not so 
the newspaper. News is both a necessity 
and a public utility, which can be said of 
no magazine on earth and only a few 
superior school books.” 





The Publishers’ Weekly 


As Professor Pitkin’s sad forebodings 
tor American publishing are not based on 
analyses of this depression year but on his 
interpretations of the past decade, the book- 
trade cannot but wonder how he could 
sweep existing data aside so easily in his 
eagerness to console the newspaper owners, 

Figures on book production are not the 
same as the totals for the reading of books. 
the latter are much greater, nor are the 
available statistics wholly complete, but at 
least those which exist should have been 
quoted by Professor Pitkin. 

‘The number of publishers, who issued 
more than five books a year, doubled in a 
decade (89 to 189). 

‘The number of new titles per year in- 
creased by 50% (6447 to 10027). 

‘The Government’s estimate of the num- 
ber of books and pamphlets manutactured 
per year increased by 50% (252,000,000 
to 391,000,000—over 200,000,000 of the 
figure is books). 

As book sales grew, there was in the in- 
dustry an increased feeling that the growth 
could be still further augmented and dis- 
tributive methods improved. ‘This feeling 
led to the planning of the Cheney survey 
and the subsequent committee work for 
trade betterment. Not discouragement but 
ambition led to trade study. 

Book publishing is not to fade away in 
a generation. It is being increased by the 
action of fundamental forces in education 
and broadened human interests and with 
good leadership and increased trade coop- 
eration the losses of two years can be made 
up and old figures again bettered. 


Encouraging the Book Clerk 


THE Publishers Weekly printed two 
weeks ago the account of a test made in 
New York stores to see how resourceful 
the clerks would be when asked for a well- 
known book like F. S. Eliot’s ‘“Waste- 
land,” which is out of print. It was found 
that in many stores clerks were apathetic 
and missed a possible chance of becoming 
better acquainted with new customers by) 
following up a casual inquiry. 

No such slight survey gives any adequate 
picture of bookshop conditions, but it does 
point again to the need of vigilance, eve! 
in the difficult month of August. 

The other side of the picture, however, 
is the desperate need of many salesmen 10 








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September 10, 1932 


-etail stores of new encouragement if they 
are to be efficient and effective in these 
times. 

In the effort to get the cost of doing 
business down to some reasonable relation- 
ship to the gross income, every retail store, 
bookstores as well as others, has had to cut 
to the bone. Salaries have been cut, and in 
many cases cut again. ‘To bring the busi- 
ness through the storm has been the impor- 
tant thing. This has brought many salaries 
below a living scale and to a level that 
leaves little incentive for hard work. 

The bookstore now ought to plan ahead 
systematically so that salesmen may be as- 
sured that as business increases their re- 
muneration will proportionately increase. 
The income of many salesmen seems now 
to depend on the friendly attitude of the 
management rather than on his deserts or 
a businesslike relationship to sales. ‘This 
would be a good time to study the whole 
question of remuneration and to see that 
every salesman knows how he stands and 
how he is going to improve his income by 
showing concrete results. Without such 
stimulus the book business of the future 
cannot attract to it the kind of salesmen 
that it needs. 


Straws 


THE NEWSPAPERS now carry. regularly 
their “business revival pages,” telegraphic 
reports from different parts of the country 
of mills which have started up, railroads 
that have taken on a thousand men, the 
fact that the silk industry is again active, 
etc., etc. Part of this we may think 
cynically is due to the needs of political 
campaigning, but it seems possible that the 
low point of the depression was reached 
early in the summer and that industries 
now are scaled down to bed rock. ‘The 
silk industry, represented by such great 
firms as Cheney and Mallinson, had so 
completely sold their stock on hand that 
the buyers who came to New York last 
month cleared the market of the best mer- 
chandise and now no deliveries can be made 
until December and January. Many other 
producers of quality goods have found they 
have been too cautious. 

Publishers are beginning to report that 
the retailers, having brought stocks down 
to the very lewest ebb, are now responding 
more confidently to the offers of good titles. 


869 


It is fortunate that the turn came during 
the dullest months so that the full four 
months of the fall may be used for hard 
work; for there is to be no magic in this 
rebuilding, just intelligence and hard work 
applied to distribution. 

What type of bookstore, we wonder, will 
make the best showing in the next fifteen 
months? Will it be the department store, 
the personal bookshops, the general book- 
store, the chain? The indications are not 
yet clear, but we believe revival will cen- 
ter around personality, and the stores that 
are directed with the greatest competence 
and vision will come through to the best 
advantage, not merely the store with estab- 
lished prestige. 


The New ‘‘Who’s Who” 


IN THE BOOKTRADE the publication of a 
new “Who's Who” gives an opportunity 
to check up mailing lists, as people who 
achieve this rating are likely to be book 
buyers, and it also gives the bookseller an 
opportunity to look up the celebrities of his 
community so that he can carry the books 
ot local writers. 

‘The states in the order of the number 
of their entries in the new ‘‘Who'’s Who’”’ 
are: New York, which has nearly three 
times the number of names of its next com- 
petitor, Massachusetts; then, in order, IIli- 
nois, California, Pennsylvania, District of 
Columbia, Ohio, New Jersey, Connecticut, 
Missouri, Michigan, Maryland, ‘Texas, 
Minnesota, Virginia. 

An analysis of the professions contained 
in the new volume shows that 5.21% are 
writers; 3.33% are artists. It is noted 
that the writers and artists have the small- 
est number of children; probably indicat- 
ing that as yet literature and art do not 
support large families. Editors form 6.46% 
of the total list. The business men, who 
form the largest group, are 21.98% of the 
whole, and are 60% college trained, while 
educators and clergymen are 98% college 
trained; and writers, 75%. Of the whole 
list 73% are graduates of college or nor- 
mal schools and another 11% went to col- 
lege but did not graduate. In connection 
with the listings each author selects for 
emphasis such books as he deems most im- 
portant, which makes the volume a quick 
reference book for locating the dates of the 
writings of most living authors. 





The Publishers’ Weebl, 


P. W. Form-sSheet 


The August Best Sellers 


FICTION 


THE Fountain. By Charles Mor- 
gan. Knopf, $2.50. 
OpscURE DEsTINIES. By 
Cather. Knopf, $2. 


Willa 


THE Goop Eartu. By Pearl S. 
Buck. John Day, $2.50. 
FARAWAY. By J. B. Priestley. 
per, $2.75. 

LittLeE Girt Lost. By 
Bailey. Penn, $2. 
BENEFITS RECEIVED. By Alice Grant 
Rosman. Minton, Balch, $2. 

Heap Tipe. By Joseph C. Lincoln. 
Appleton, $2.50. 


Har- 


Temple 


LARK ASCENDING. By Mazo De La 
Roche. Little, Brown, $2.50. 
KEEPER OF THE Keys. By Earl Derr 
Biggers. Bobbs-Merrill, $2. 
THe Store. By T. S. Stribling. 
Doubleday, Doran, $2.50. 


“The book of the year” is still far ahead on the 
list, selling in its 119th thousand. 


Breaking all records for short stories. The fic- 
tion best seller during August at The Book: 
Shop, Providence, George Wahr, Ann Arbor, 
and Teolin Pillot’s, Houston. 

Still selling steadily. Another 25,000 has just 
come from the press. 


12th printing. ‘The August best seller at Wana. 
maker’s in Philadelphia, Brentano’s, N. Y., 
etc. 

Led fiction during August at Lavender’s Book 
Store, Troy and Legerton & Co., Charleston, 
S. C. 

A continued sale at stores in all parts of the 
country. 


Always a favorite in New England, this novel 
had more sales than any other fiction at Bur- 
bank’s in Plymouth and Judd’s in New Haven. 

The most popular novel at present in Philadel- 
phia according to the N. Y. Times. 


The best-selling mystery during August at 
Loeser’s in Brooklyn, Burrows Bros. in Cleve 
land, De Wolfe & Fiske’s in Boston, and many 
other large stores. 

The best-selling book of fiction after “The 
Fountain” in August at Hochschild, Kohn’s, 
Baltimore, R. M. Mills, Nashville, and Lord 
& Taylor’s, N. Y. 


Non-FICTION 


By James 
Brown, 


THE Epic oF AMERICA. 
Truslow Adams. Little, 
$3.75. 

ONLY YESTERDAY. By 
Allen. Harper, $3. 
WHat WeE Live By. By Ernest 
Dimnet. Simon & Schuster, $2.50. 
A New Way To BETTER GOLF. By 
Alex J. Morrison. Simon & Schuster, 
$2. 

‘TWENTY THOUSAND YEARS IN SING 
Sinc. By Lewis E. Lawes. Long & 
Smith, $3. 

A FortTuNE TO SHARE. By Vash 
Young. Bobbs-Merrill, $1.50. 

THE AUTOBIOGRAPHY OF LINCOLN 
STEFFENS. Harcourt, Brace, $3.75. 
Recovery. By Sir Arthur Salter. 
Century, $3. 

WASHINGTON \IERRY - Go - ROUND. 
Blue Ribbon Books, $1. 
CULBERTSON’S SUMMARY. By Ely 
Culbertson. Bridge World, $1. 


Frederick L. 


The Epic again pulled ahead of Yesterday in 
August to take the lead in non-fiction after 
many months of best seller-dom. 


A steady best seller and the leader at many 
stores in all parts of the country. 


Eleven large stores in different sections reported 
it their non-fiction best seller during August. 


The August non-fiction best seller at Ball & 
Wilde, N. Y., Burrows Bros., Cleveland, 
Graham’s, Spokane, etc. 


Four months old, this book is still climbing on 
the list. First at De Wolfe & Fiske in Bos 
ton and Loeser’s in Brooklyn during August. 


This perennial best seller is beginning to make 


way for the author’s new book. 


Seventh on the list for the third month. 


Still selling well in the same position on the list 
as it had in July. 


The dollar price brought this veteran near the 
top of many stores’ lists. 


What home is still without a copy? 








1 on the 


The fic- 
e Booke 
Arbor, 


1as just 


Wana. 
N. Y. 


s Book 


rleston, 


of the 


; Novel 
t Bur- 
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iladel- 


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September 10, 1932 


871 


Preview of Fall Attractions 


NOVEMBER 


BACHELOR'S Bounty. By Grace S. Rich- 
Doubleday, Doran, $2. 


mond. 


Batu. By Edith Sitwell. Smith & Haas, 


43.50. 


LApvy ViBART. By Jettery 


Little, Brown, $2. 


CHARMIAN, 
Farnol. 
Tue Cross Worp Puzzie Book: Ser. 

26. Simon & Schuster, $1.35. 


Day BEFORE YESTERDAY. By Janet Fair- 
bank. Houghton Mifflin, $2.50. 


ELIZABETH AND LEICESTER. By Emma 
Marshall Denkinger. Brentano's $3.75. 


LOWERING WILDERNESS. By John Gals- 
worthy. Scribner, $2.50. 

ue FLtyinc CARPET. By Richard Halli- 
burton. Bobbs-Merrill, $4. 


(GREENLAND. By Rockwell Kent. Brewer, 
Warren & Putnam, $3.50. 


\l—en AGAINST DEATH. By Paul de 
Kruif. Harcourt, Brace, $3.50. 


OrHEeR WomeN. By Katharine Brush. 
Farrar & Rinehart, $2. 


Our Times: THe War Beans. By Mark 
Sullivan. Scribner, $3.75. 


Tue Stoic. By Theodore Dreiser. Live- 
right, $2.50. 

TITANS OF LITERATURE. By Burton Ras- 

coe. Putnam, $3.75. 


TWILIGHT oF Royatty. By Grand Duke 
Alexander. Long & Smith, $3. 


WANTON Matty. By Booth Tarkington. 
Doubleday, Doran, $2. 

WESTERN 
Benét. 


STAR. By Stephen Vincent 
Doubleday, Doran, $2.50. 


Doubleday expects a sale of over 50,000 for 
what they believe to be the author’s most per- 
fect love story since “Cherry Square.” 


‘The combination of a famous literary name and 
the fascinating period, “the brave days of 
Bath,” when the watering place was the 
height of fashion should make sales for this 
history. 


The publisher estimates the 1932 sale at 20,090. 


The 25th, Silver Anniversary, edition has started 
off with a bang. 


A romance of the days when Andrew Jackson 
was President, by the sister of Margaret Ayer 
Barnes. 


The story of Queen Elizabeth and the Earl of 
Leicester, by a well-known historian. 


“Dinny” Charwell, heroine of “Maid in Wait- 
ing” falls in love. 


Flying adventures in Europe and Asia. 


The author-artist’s impressions of his stay in 
Greenland. 


Popular accounts of modern discoveries in the 
medical war against disease, by the author of 
“Microbe Hunters.” 


Short stories by the author of “Red Headed 
Woman.” 


At the reduced price, covering the period up 
to our entry into the World War, this should 
prove perhaps the most popular volume of 
the “Our Times” series. 


The third volume in “The Trilogy of Desire” 
of which “The Financier” was first, “The 
Titan,” second. 


The story of the world’s great writers from 
Homer to the present, relating the writers’ 
lives and characters to their work, and writ- 
ten in popular fashion by a well-known critic. 


Intimate protraits of European royalty today, 
by the author of “Once a Grand Duke.” 


A romance of the days of Charles II, for which 
the publishers expect a big sale. 


A narrative of America moving westward, by 
the author of “John Brown’s Body.” From 
15 to 25,000 is Doubleday’s estimate. 








The Publishers’ We; Aly 


Customers’ Choice 


2 
DOUBLEDAY, DORAN BOOK SHOPS 


BOOKS OF ALL PUBLISHERS 


“aith dit on 
Uw UWE 


MORE 
Mv cL an 
yg 
kn 0 


WRLC TOM MER 


GET YOUR COPY NOW. 


Window 
The 


STAR OF HOPE in this un- 
heat waves, thunder 
is the promptness with 
non-fiction titles 


ONE GUIDING 
certain season of 
storms and eclipses, 
which some of the new 
have found buyers. 
es 
“More Merry-Go-Round” caught on in 
stantaneously. “There was such a demand 
for advance orders that booksellers found 
it nerve-racking to observe publication date. 
The Doubleday, Doran shop in Grand 
Central Station, New York, and Bren- 
tano’s are among the stores which have 
already found it a steady seller. At Bren- 
tano’s branch shop on Madison Avenue 
Dorothy Fairchild not only sold the book 
to one enthusiastic lady, but the copy of 
President Hoover's photograph which the 
publishers had supplied as display material. 
Two Washington bookshops — reordered 
within two days of publication, although 
they had sent in a big initial order. W. K. 


THE BOOK 50. 


/MORE MERRY = R UND 


Head 


-w BA “en 
be 
LN Ee 


~ START IT AT ONCE 


ne nn eee 


display arranged last week in the Grand Central Terminal Shop. 
photographs used with the books are supplied by the publishers 


Stewart in Indianapolis has featured the 
book over the radio with success. The 
shop made a point of the fact that two 
prominent Indiana citizens appeared in the 
book. 
a 

P. release dated September Ist in 
York Herald-Tribune says that 
one of the anonymous au- 
thors of “More Merry-Go-Round,” was 
discharged by the Baltimore Sun. Ali. 
Pearson said that Secretary of War Patrick 
J. Hurley had protested to the president 01 
the company that publishes the Sum against 
the references to him. Mr. Pearson said 
that the Sun had stated that the new book 
had destroyed his usefulness to the paper. 
Several weeks after the publication of the 
first volume Robert J. Allen was dis 
charged by the Christian Science Msalion 
He said that his paper objected to the boox. 
It is rumored that four other contributors 


A U. 
the New 
Drew Pearson, 








the 
he 
Wo 
the 


in) 
lat 


September 10, 1932 


to the books may lose their newspaper con- 
nection in the near future. Hendrik Van 
Loon and Congressman La Guardia of 
New York are among those who have tele- 
vraphed protests to the Baltimore Sun. 


eM 


We continue to hear good things about 
Ortega’s “The Revolt of the Masses.” It 
was published August 18th, and, as we re- 
ported last week, achieved over twenty- 
five window displays within ten days of 
publication. The book was quite un- 
heralded and the origina! orders were small, 
but the bookstores have been reordering 
constantly and have been very enthusiastic. 
The Doubleday, Doran shop in Grand 
Central placed an original order of two 
copies, but has sold twenty copies to date. 
It reports that the book has shown itselt 
to be an exceedingly valuable autumn book. 
Dauber & Pine ordered two copies origin- 
ally, and have sold fifteen to date. They 
report the book as one ot the steadiest non- 
fiction sellers of the week, on a par with 
“\Iore Merry-Go-Round.” Among. the 
out-of-town stores that have already re- 
ordered are Kroch’s, Wanamaker’s, Korner 
& Wood, E. P. Judd, C. C. Parker, Ul- 
brich’s, Remington’s and the Old Corner. 

oe OM 


Stuart Chase’s “A New Deal” went 
‘nto a fourth edition three days after publi- 
cation. In the same short space of tirne 
bith Baker & Taylor and the Americai 
News Company reordered the book aid 
the Womrath stores reported it on their 
best seller list. 
eo 


The Putnam Book Store. arranged a 
very effective window display for ‘The 
Insolence of Office’ on publication date. 
he central feature of the display was the 
original Rollin Kirby cartoon of Jimmie 
Walker with the caption “Tin boxes, my 
eve.” The same caption was used in big 
red letters on a streamer across the window. 
Che window drew crowds of people, as we 
can personally testify, and sold fifty copies 
ot the book in one day, in addition to the 
advance order of two hundred and _ fifty 
copies. With the resignation of Mayor 
\W alker on September Ist, a copy of the 
/imes with headings clear across the page 
was added to the display, 


dm > 
$73 


The Post Box Bookshop in New York 
also takes advantage of the times to dis- 
play in its window ‘More Merry-Go- 
Round” with the large placard furnished 
by the publishers. The pyramid of copies 
is flanked on the right by copies of ‘‘Wash- 
ington Swindle Sheet” by William  P. 
Helm with its placard, and on the left by 
the aforementioned ‘The Insolence of 
Office’ with an enlarged reproduction of 
the Rollin Kirby cartoon. In the front of 
the window are pictures of Hoover, 
Ogden Mills, Kugene Meyer and_ the 
Bonus Army battle. Placed conspicuously 
about are copies of Mencken's “Making A 
President,” ‘““The Revolt of the lasses,” 
Roger Burlingame’s “‘Peace Veterans,’ 
“The Twelfth Hour of Capitalism,” and 
“The Price of Prohibition’; on the shelves 
along the right wall are copies of ‘The 
American Mind,” “Our Wonderland ot 
Bureaucracy,” “A Planned Society,” ‘Ma- 
chine Made Leisure,” ‘““Toward Soviet 
America,’ and “The Year of Regenera- 
tion”; on the left wall shelves are copies 
of “The Truth About Hoover,” “The 
Strange Career of Mr. Hoover,” “Money 
for Tomorrow,” “Banks of Prosperity,” 
“The Snatch Racket’ and ‘““The Tempo 
of Modern Life.” A timely window, well 
arranged to attract attention to a number 
of titles. 

Ee 

And, speaking of advance orders, nine 
retail booksellers placed advance orders ot 
a thousand copies each for Vash Young's 
new book, ‘“Let’s Start Over Again.” 

eM 

The first printing of Lida Larrimore’s 
new novel, ‘Robin’ Hill,” was 20,000 
copies. This author has been quietly 
achieving a growing market, each novel 
outselling the last. Her publishers, Macrae 
Smith, plan for the new novel a_ three 
months’ advertising campaign which is to 
be carried out by the Denhard agency. In 
the meantime, her four earlier books are 
all selling in the Grosset reprints. 

8 


The list of library manuals issued 
simultaneously in London by George Allen 
& Unwin and in America by Scribner has 
been extended by the publishing of the 
fourth volume, which is “‘A History of the 
Public Library Movement in Great Britain 
and Ireland” written by John Minto, li- 





874 


brarian of the Signet Library, Edinburgh. 
Other volumes are in preparation, includ- 
ing “A Manual of Library Routine’ by 
William FE. Doubleday, who wrote “A 
Primer of Librarianship,” issued earlier in 
the series, “A Manual of Cataloging and 
Indexing” by J. H. Quinn, “A Manual of 
Commercial and Technical Libraries’ by 
S. A. Pitt. 
Me uM 
lhe National Home Library Founda- 
tion, which has started the Jacket Li- 
brary of fifteen cent paper-covered books. 
reports that the first printing was 1,500,- 
ooo copies of the twelve titles. “he money 
to start the enterprise was obtained by 
grants from individuals. ‘The distribution 
has so far been through drug stores, de- 
partment stores, cigar stores and other 
types of outlets. “The work has been done 
mostly by mail, but there are now six rep- 
resentatives on the road, and the books are 
also being placed in schools. Sherman 
Mittell, the editor, stated to the Publishers’ 
Weekly representative that the foundation 
is intended to be non-profit making, and 
the returns from these books will be used 
in bringing out other titles. 
Me 
‘The United States Library Association, 
Inc., is the name taken by an organiza- 
tion whose address is Westwood Village, 
Los Angeles, and which proposes to issue a 
twenty-five cent series of little classics, 
small 12mo with decorated board covers. 
This organization, whose name too closely 
resembles that of the American Library 
Association, announces that it is endeavor- 
ing to make important cultural material 
available at the lowest possible price, point- 
ing to the German libraries as its proto- 
type. Its first list released includes 52 
titles, with four already published, and 
plans for one a week. The books are some- 
what less than 100 pages, as were the Hal- 
demann-Julius books which offered similar 
material. ‘The title of the organization 
also suggests that of the National Home 
Library Foundation, mentioned above. 
oe lM 
ernest Reichal has a new idea on which 
he has been working for some six months, 
the publication of current best-selling fic- 
tion in a better edition which will be 
suitable for a gift or for a permanent place 
in one’s library. Publishers and book- 


The Publishers’ Weekly 


The new Individual Library, current best 
sellers, in full leather, to be sold by book 
shops as gifts 


sellers so far have been very enthusiastic 
about the idea. Mr. Reichl will publish 
every two months tour current best sellers 
The books will all be similar in format, 
though different in color. The books as 
a group will be known as the Individual 
Library and will all be sold at the uniform 
price of $5.00. They will be sold exclu 
sively through bookshops, and_ booksellers 
will receive the usual 40 per cent discount. 
The sales are in charge of the John Day 
Co. Many people come into bookstores 
look at the outstanding fiction and wish tor 
something a little better in format. that 
will look more like a gift. If the custo- 
mer begins the other way round and looks 
first at gift books, he is often dissatified 
because they, in spite of their fine bindings, 
do not seem timely. These books will be 
bound in full leather, with genuine gold 
stamping, genuine gilded top, colored 
leather labels, silk headbands, a_ special 
two color title-page, will be wrapped in 
cellophane and be in a colored slipcase. 
The titles so far chosen for the Individual 
Library are: for September 15th publica- 
tion “The Good Earth” by Pearl S. Buck, 
“Peking Picnic’ by Ann Bridge, “The 
Fountain” by Charles Morgan and “The 
Sheltered Life” by Ellen Glasgow. 

For November 1st publication they have 
selected ‘Sons’ by Pearl S. Buck 
“Josephus” by Lion Feuchtwanger and 
“Light in August” by William Faulkner. 


l¢ 





Or 
at 





September 10, 1932 


Counter Points 


In This Department Which 


Collects the Newest Stunts Tried by 


Bookshops to Help Sell Books, the Bookscrip, Book Stations and a 
Combination Display for a Book and Atlas Are Described This 
W eek. 






THIS BOOKSCRIP NOT 
GOOD IF DETACHED 








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KEREEREELER 

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Uhis dollar bookscrip may be left on de- 

posit at the circulating library and ts con- 

venient when a child or chauffeur is sent to 

return the book, it minimizes the small 

change problem, is a novel gift idea, brings 

in new customers, and encourages the habit 
of returning to the same library 


FROM THE PAcIFIC COAST comes a new 
idea for rental libraries — ‘‘Bookscrip.’ 
This is a small conveniently carried book 
let, made various colors, of perforated 
scrip in $1, $2, $3, and $5 denominations, 
designed to be sold by rental libraries as 
gifts and prizes in order that customers 
might “Give Reading” to friends; also as 
a means of eliminating the handling of 
pennies by regular customers each time 
they return a book. It has great advan 
tages when customers wish to send chil 
dren or chauffeurs to exchange books. The 
Bookscrip can be on deposit in the shop 
and the person sent to exchange the book 
can do so very easily. Bookscrip is made in 
dollar sheets of one cent stamps, twelve to a 
line, to be torn off by the librarian accord- 
ing to the rental due. The name of the li- 
brary may be imprinted on the cover and 
the signature of the librarian protects the 
library, so that it can’t very well be imi- 
tated. 

At once many advantages to increase 
business come to mind; it is a novel gift 
idea, most excellent for bridge prizes; it 
brings in new customers; it forms the 
habit of returning to the same library; it 
allows for more reading for those who 
have “Bookscrip,”’ rental being paid in ad- 
vance seems less than when paid each time; 
it gives the library working capital; and 
there is the profit gained from any scrip 
that might be lost or unredeemed. It can 
be sold at a slight discount and so used 
for a good sales item. Posters and attrac- 
tive bookmarks giving its advantages are 
furnished free with every order. 

Among users of “Bookscrip” are the 
rental library of Frederick & Nelson, 
Seattle; and the ‘“‘Book Nook’ Rhodes 
Brothers, Tacoma. Gladys Gay Peterson 
is the originator of this clever idea and 
carries the copyright. She can give any 
further information desired, write her at 
1010 South 8th St., Tacoma, Washington. 






























































































































































































































A New Venture 


in 


SELLING BOOKS | 


THE TIMES PRINT SHOP STATIONERY DEPART- | 
MENT has become one of the “filling stands” (where | 
one can refill the tank of imagination, as Christopher 
Morley puts it) of the 


SARAH BALL | 
BOOK STATIONS 


@ The originator is Sarah Ball, of Kent, Connecti- 
cut, who for many years has specialized in re- 
tailing books in her shop in New York City. 


















q It is not a lending system but a method of hand- 
ling the latest and best literature. 





In addition to the current books the stations also 
have a large assortment of the famous Modern 
and Everyman’s Libraries—‘“‘books to fit the 
hand and purse.” 





IF IT IS A BOOK—WE HAVE IT OR CAN GET IT 


| Come in and browse around amidst these books—the 
chances are that you will find just what you have been 
| looking for. ’Tis a good practice to add a book occa- 
| sionally to your library. 








| 

| 

Ot 

TIMES PRINT SHOP. 

TIMES BUILDING—RAILROAD STREET | 

| 

The owner and editor of the New Milford 

“Times is so interested in Sarah Ball's 

hook stations that he gives free advertising 
Space to her project 


Sarah Ball’s plan for establishing book 
stations in Connecticut, about 
which we wrote briefly in the July 30th is- 
sue of the Publishers’ Weekly, has now 
definitely taken root in eight different com- 
munities, and even in a modest way begun 
to bear fruit. The plan is very frankly an 
experiment but seems to be a promising 
In her car Miss Ball journeys from 
station to station and changes the books 
bringing new ones every week. ‘The head- 
quarters are in Kent, Conn. In New Mil- 
ford, the station is in the office of the New 
Milford Times. Myr. Worley, the owner 
and editor of the Times is a book lover 
and is very much interested in the plan. 
He is running a free ad for his station 
every week in the paper and furnishes line 
cuts or mats. In Litchfield, the station is 
in the forty-two year old ‘Vhoms Antique 
Store—On the Green. Mr. Thoms has 
advertised the plan in the Litchfield En- 


western 


one. 


The Publishers’ Week 


quirer, listing fourteen best-selling books 
which are available. In Danbury the sta. 
tion is In a music store; and in’ Dover 
Plains, there is a station at the “Old 
Drovers Inn.” “‘Vhe newest station, though 
all are new, is in a department store, in 
Newton. ‘Dealers who were confirmed 
sceptics are surprised at the interest shown 
in books. Some feel it is an undertaking 
which deserves local support. Some take 4 
personal interest in it. No one is inditte: 
ent,’ writes Miss Ball. 

ws 


A slogan the Modern Library is going 
to use this fall is ““Any Book you have not 
read is a new Book.” In circulating libra- 
ries where there is a display of Jlodern 
Library Books near the library, it is hoped 
that the hesitating customer may decide to 
buy a Modern Library edition of an older 


book. 
Me OM 


A very apt tie-up is one evolved by 
Simon & Schuster for use with “Van 
Loon’s Geography.” <A globe map of the 
world, made by the C. S$. Hammond Com- 
pany, has been constructed with a space in 
the base into which will just fit a copy of 
the book. The whole thing sells at $10. 
The jacket of this book is interesting, too. 
It unfolds into a map of the world, sutt- 
able for framing, drawn by Dr. Van Loon. 





Display prepared by Simon and 
Schuster for “Van Loon’s Geog- 
raphy” 









is | 


bee 
wh 
orl 
ite 
bo 
Su 
th 
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th 





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books 


1€ Sta- 
Dover 
“Old 
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firmed 
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going 
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libra- 
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de to 
older 


September 10, 1932 


Guild Dollar Book Club 


A NEW VENTURE of the Literary Guild 
‘s the Guild Dollar Book Club, which has 
been formed to distribute Guild editions 
which are left over after distribution to 
original subscribers. Membership is lim- 
ited, because only a limited quantity of 
books are printed in the Guild edition. 
Subscriptions are to be taken for a year, 
the member paying a dollar and ten cents 
per month for a book a month. Although 
the Guild News, the organ of this club 
says these books “must not be confused 
with ‘reprints’ manufactured according to 
specifications governing lower priced books 
...(nor) with ‘remainders’ because they 
are the original editions which have been 
chosen as outstanding publications, ac- 
claimed by thousands of Literary Guild 
members, the scheme, in essence, 1s a re- 
maindering of Guild books. 

Recent books offered as selections of the 
Guild Dollar Book Club have been “The 
Ring of the Lowenskolds” and “Savage 
Messiah.” As alternatives to these selec- 
tions, members of the Dollar Book Club 
are offered their choice of some 16 other 
Guild selections, including at present, such 
titles as ““The Harbourmaster” “The Last 
Post’ “Little Caesar” and “Laughing 
Boy.” The Guild Dollar Book Club has 
done no advertising publicly but has ob- 
tained its membership primarily through di- 
rect mail circularization. The circular 
does not promise membership, saying that 
the list must definitely be limited. 

Harold Guinzburg, President of the 
Literary Guild, told the Publishers’ 
eekly that no other plan of remaindering 
books will be used; the only other plan 
used in the past has been the offering of 
overstock as premiums for new subscribers. 
Recent books will not be used, as the plan 
is not to compete with current Guild of- 
terings but to get rid of returned books 
and remainders. 


Lady Astor To Head English 
Book Week 


LApy Astor, Member of Parliament, has 
accepted the office of President of Boys’ 
and Girls’ Book Week, which will take 
place in England on November 6th-12th, 


the week before the annual Book Week in 
America. 


877 


Reference Catalog Destroyed 
by Fire 

Worp HAS JUST been received from Lon- 
don that a recent fire in the publisher’s 
bindery destroyed all the remaining stock 
of Whitaker’s “Reference Catalog of Lit- 
erature, 1932” and no more are to be had 
whatsoever. As this catalog was pub- 
lished only last month, this will be un- 
happy news for some of the dealers and 
libraries that need this collection of Eng- 
lish publishers’ catalogs and its useful In- 
dex volume. 

The Office of the Publishers’ Weekly, 
American agents for J. Whitaker & Son, 
has only a few remaining sets in stock. 
These are available for immediate orders. 


New Italian Cumulative Book 
Index 
T. W. Huntincton, Director of the 
Italian Literary Guide Service, at Anaca- 
pri, Italy, is publishing this year, for the 
first time in Italy, a cumulative monthly 
index, by subject, author, and title, to all 
books published throughout the world in 
the Italian language—La Scheda Cumu- 
lativa Italiana—a monthly periodical found- 
ed upon the same principles as govern the 
well-known ‘‘Cumulative Book Index’’ pub- 
lished by the H. W. Wilson Co. here. He 
hopes to receive information about the pub- 
lication of any new book in the Italian lan- 
guage published outside of Italy, including, 
doctor’s theses, scholarly dissertations, or re- 
prints of material appearing in magazines. 





New Edition of “‘A Guide to the 
Best Fiction”’ 


MACMILLAN HAS just issued a new edi- 
tion of the classic reference work, “A 
Guide to the Best Fiction” ($9) by Ernest 
A. Baker, this time aided by James Pack- 
man. An alphabetic author list replaces 
the former period arrangement, and the 
work is revised throughout and greatly ex- 
panded. It includes books through 1930 
for English, American and foreign authors 
in translation. The inclusion is catholic. 
The delightful notes, in addition to giving 
the theme of the story, are sometimes crit- 
ical, sometimes bibliographic—always well 
cone. The index merits special mention— 
an author, title, and “‘nationality” index for 
authors, and important subjects. 











Booksellers Beware! 
Copies OF “IDEAL MARRIAGE” by Dr. 
Van de Velde, published by Covici, Friede, 
are being offered to bookstores by a young 
man described as being about twenty or 
twenty-five years old, of medium build, 
dark complexioned, sharp featured, for 
$2.00 or $2.25. “The books have either 
been stolen from bookstores or trom the 
bindery. A detective is now investigating 


and booksellers are asked to cooperate with 
the publishers in tracking the man down. 


Rogers Exhibit Continues 
‘THE GRoLieR CLusB exhibit of 500 Bruce 
Rogers items will be continued at least 
until the end of September at the Club 
House at 47 East 60th St. The show is 
open to the public, and vsiitors are wel- 
come. The collection includes every vari- 
ety of specimen from the earliest works 
in Indiana to the new “Odyssey” and the 
Oxford Pulpit Bible on which he is work- 
ing in London. 


Trade-Marks on Series 

THE PRACTICE of registering as_trade- 
marks the titles of newspaper columns has 
rapidly increased in the past dozen years, 
according to a statement made by the De- 
partment of Commerce. About 6,000 of 
these are now on the records of the Patent 
Office. Cartoonists are also registering the 
names of their series, but although the 
titles of the cartoons may be registered, the 
individual names of the characters appear- 
ing in the comic strips cannot be protected 
in this manner. This can only be done by 
copyrighting each character so created as an 
individual piece of work. ‘The title of a 
book or story cannot be registered as a 
trade-mark; on the other hand, the Patent 
Office explains, the title of a recurrent 
article such as a newspaper columnist 
writes and therefore probably by analogy, 
a recurrent name in a series of books could 
be trademarked. ‘This protects the orig- 
inator for twenty years. Proof of prior 
use gives a certain amount of protection to 
the author of a title which is used for 
recurrent publication, but the document of 
registration automatically places the bur- 
den of proving prior right on the individual 
or firm which attempts to discredit the 
owner of the registered trade-mark. 


The Publishers’ W ee) 


Discount on Government 

Documents 
UNDER A NEW legislative provision, th 
Superintendent of Documents is empoy. 
ered to grant 25 per cent discount to book. 
sellers handling Government publications 
College bookstores will now feel encour. 
aged to handle Government documents 
which they have hitherto never been willing 
to do because they could make no profit oy 
them. 


A.1.G.A. Offers Bookmaking 
Course 


A NOVEL couRSE on book making, whicl 
will concern itself with the question o; 
what is a good book, architecturally speak 
ing, to fit the present need, will be offered 
this fall by the New School of Social Re. 
search in association with the Americai 
Institute of Graphic Arts. The course 
“The Book; Its Elements, Design and 
Manufacture,” will consist of lecture-dis 
cussions on the design and manufacture o/ 
books, and the place of books and _ the 
makers of books against an historical back 
ground. ‘There will be ten meetings, be 
ginning on Tuesday evening, October 4th, 
from 8:20 P.M.-9:50 P.M. The fee is 
$8. Applications should be sent to the 
Registrar of the New School. 

Experts in the various associated fields 
of bookmaking will conduct the meetings. 
Harry L. Gage, president of the A.I.G.A., 
will take up ““The Modern Renascence 
in the Book Arts,’ Dr. Hellmut Lehmann- 
Haupt of Columbia University will talk 
on “Early Printing and Incunabula,” 
Warren Chappell on “Type in the Mak 
ing,’ Arthur Rushmore, head of Harper's 
manufacturing department and_propricto 
of the Green Hind Press, on “What the 
Hand Press Offers the Machine Age, 
Robert S. Josephy on “Design and Pro- 
duction for Commerce,” W. W. Norton 
on “What the Cheney Report Signifies 
and Carl P. Rollins of the Yale Univer- 
sity Press on “Harmony of the Hand and 
Machine.” Demonstrations, exhibits and 
organized visits to leading plants will be 
features of the course, which will also ofter 
a special Book Workshop for a small num- 
ber of qualified individuals who will be 
allowed to do project work in typograph\ 
the hand press and leather binding. 








W eeh) ; 
September 10, 1932 


nt 


Taken Over by Farrar & Rinehart 


“Tuan IN AMERICA” and “Ben Jonson 


lon, the fF id King James” by Eric Linklater which 
©Mpow- Fore announced in the July 23rd issue as 
to book. having been purchased by Peter Smith 
‘Calons, Bs om Cape & Ballou have now been taken 
©ncour Ber by Farrar & Rinehart. 
‘uments 
1 willing F [wo Readers Express Enthusiasm 
ronit on or Charles H. Brown’s “Reading 

. e 99 

vs Reviewing 

cing Ayres Book Shop, 


Boise, Idaho, 
August 25, 1932. 


aber hk 

a Editor, Publishers’ Weekly: — 

r speak. The article on Reading vs. Reviewing 
offered in the August 13 number of the Publish- 
ial Re. ers’ Weekly “made me to think” as our 
iii French friends would say. he 

ities Since January, 1932, I have been giving 
“are a weekly book review over Station KFXD, 
senile Boise, Idaho, every ‘Tuesday afternoon at 
meni ai 5 o'clock. As every radio speaker has dis- 


id the covered, it is necessary to write out the 
hack talk in full, as neither memory nor notes 
are sufficient when one is faced by the un- 


zs, De 

d a inspiring “Mike.” 

ie On two occasions, being either rushed 

e the for time, or downright lazy, I read from 
the book, instead of reviewing it. ‘The 

fields first time I read from “Of Thee I Sing,” 


ines and on my return to the store, fifteen min- 
CA. utes later, found that our small stock of 
aici this title had been sold out. ‘The second 
aie time I read from Christopher Morley’s 
talk “Chimney Smoke” and had an order by 
ola? phone within a few hours. 

Tak | have now given more than 30 reviews 
over the radio, and these two instances are 
the only ones where I can trace direct 
the sales. Other reviews have produced com- 
~~ pliments, and a few fan letters, but the 
“a readings have brought sales. From now 
on, I follow the excellent example set by 


pers 
le fol 


rton 

an the Iowa State College, and read, rather 
si than review. 

and ERNEST F. AyREs. 
and ‘ : ; 

* The San Diego Union, 

For San Diego, California, 


wi August 23, 1932. 

+ Editor, Publishers’ W eekly: 

. _ Congratulations on Mr. Brown’s article 
about the use of the radio for book promo- 


+ 


ton in lowa. I am heartily in accord with 


879 


his aims and not at all surprised by his suc- 
cess. It is very gratifying to me to have 
my conviction, that a vast audience is wait- 
ing to learn about books and that there is 
an amazing ignorance even about the tech- 
nique of purchasing a book, confirmed from 
another section of the country. 

As long as publishers insist upon direct- 
ing their appeal to a small, urban group 
and booksellers make no appeal they are 
wilfully curtailing their business. I hope 
that provincial critics, lecturers, librarians 
and teachers will finally be able to con- 
vince the publicity man who has never been 
west of Niagara Falls that other communi- 
ties beyond the effete East can be taught 
the “value and pleasure to be obtained from 
reading and owning books.” 

JOHN R. ADAMS. 


Typographers Still Insist on 
Six-Hour Day 


AT A STORMY MEETING on August 2Ist 
New York Typographical Union No. 6 vot 
ed 335 to 135 that no arbitration of wages 
would be entered upon unless the Publish- 
ers Assoctation should agree at the same 
time to take up the question of the six-hour 
day. This plan is suggested by Charles P. 
Howard, president of the International 
Typographical Union, who was invited by 
the newspaper publishers to sit in on wage 
scale negotiations recently. “The scale com- 
mittee of the Union feels that a six-hour 
day would offset the reduction in wages 
which is almost certain to come. Many 
unions in other parts of the country are in 
favor of a five-day week, but the New 
York Union feels the six-hour day is better 
suited. 


Notice to Users of Control Cards 


‘THE PUBLICATION date of “Let’s Go 
Naked” by Louis-Charles Royer (Bren- 
tano’s) has been changed from Sept. 16th 
to Oct. 2Ist. 

Users of Stock Control Cards should 
note that “Can You Draw It?” compiled 
and designed by Grace Allen (Oxford) 
scheduled for publication September 8th 
has been postponed until September 15th. 

The publication date of “A Count in 
the Fo’c’sle’ by Count Jean Louis 
D’Esque (Brentano’s), was moved up from 
September 16th to August 26th. 


tet D 





Obituary Notes 
SIR GILBERT PARKER 

SiR GILBERT PARKER, who spent his lite 
in many parts of the world, died on Sep- 
tember 6th at the age of sixty-nine. He was 
born in Camden East, Ontario, on Novem- 
ber 23rd, 1862. In 1895 he married Amy 
Van Tine of New York City. 

Mr. Parker’s career as a novelist began 
in the early ’90’s, and his two volumes, 
“The Trail of the Sword” and ‘The Tres- 
passer’ appeared in the Town and Coun- 
try Library, then issued by Appleton in 
both cloth and paper. “Mrs. Falchion”’ 
appeared in the paper covered editions of 
the Home Publishing Company. Stone & 
Kimball, the brilliant young publishing 
firm just beginning business in Chicago, 
developed his reputation with a series of 
successful books. which included ‘‘Pierre 
and His People,’ which appeared in 1895, 
“When Valmond Came to Pontiac” in the 
same year. Three years later they issued 
‘Romany of the Snows.” 

In the meantime Mr. Parker had risen 
to the heights of best sellerdom by having 
the best selling book of 1896, “Seats of the 
Mighty,” a story of old Quebec. In 1897 
Lawson published ““The Pomp of the La- 
villettes.” In 1898 Houghton Mifflin pub- 
lished ““The Battle of the Strong.” In 
1900 Doubleday “The Lane That Had No 
Turning,” and in 1g01 Harper published 
first in the magazine and then in book form 
his most successful book, “The Right of 
Way.” Other books followed, and Mr. 
Parker in all had a dozen publishers as his 
representatives in America. Few authors 
have so often changed their imprint. 

In 1902 he was knighted by King Ed- 
ward, and in 1915 he was made a Baronet. 
For the first years of the war he was in 
charge of the American publicity for the 
Allied cause. 

Some of his most successful books since 
those mentioned have been “A Ladder ot 
Swords,”’ issued in 1904, ‘““The Weavers,” 
1907, “The Judgment House,” 1913, “The 
Power and the Glory,” 1925. His last vol- 
ume was “The Promised Land,” issued in 
1928. His volume of poems, ‘The Lover’s 
Diary,’ was issued by Stone & Kimball in 
1894, and later by Harper. Scribner's 1s- 
sued his collected works in the Imperial] 


Edition, =: 


The Publishers’ Weekly 


GRACE L. GRUBER 
Grace L. GRuBER, treasurer of the Johy 
Day Company, died on Friday, Septembe; 
2nd, at the Park West Hospital after , 
brief illness. Miss Gruber was born jp 
Shelbyville, Kentucky, but spent the greate; 
part of her life in Louisville. Her father 
at one time was mayor of Louisville. She 
worked in Louisville for the Anderson 
Manufacturing Company and later came 
to New York to take charge of the Brook- 
lyn branch, where she remained for two 
and one half years. She came to the John 


Day Company in September 1929.) On 
February 16, 1931, she was elected treas- 
urer of the John Day Company and held 
this position at the time of her death. 


DR. ARTHUR HENDERSON 
SMITH 

Rev. Dr. ARTHUR HENDERSON SMITH, a 
Congregational preacher and missionary, 
and an authority on the Orient and author 
of several books on Chinese customs, died 
in Claremont, Cal. on August 31st at the 
age of 87. Dr. Smith was born in Vernon, 
Conn. in 1845 and spent fifty-four years 
in China. He was present at the siege of 
Peking during the Boxer Rebellion and 
came to the United States to plead the 
Chinese cause before President Roosevelt. 
He was the author of ‘Chinese Character- 
istics” and ‘Village Life in China.” 


JAMES P. SILO 

James P. Siro, head of the Silo Art Gal 
leries in New York died of a heart attack 
aboard the steamship Fort St. George. He 
was 44 years old. He was also known as 
an auctioneer of art objects and furniture 
of all sorts. In June, 1930, he auctioned 
the furnishings of the Hotel Belmont. 


Business Notes 


Honotutu, T. H.—The Book Shelt 
has moved from the Young Hotel to 12! 
So. King Street, a much more central loca 
tion. 

Houston, Texas.—Richard L 
Schwartz has moved from 815 Main to 
3603 Main where he will continue to han- 
dle fine and rare books and will also have 
a circulating library and line of popular 
fiction and biography. 





V eckly 


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atter a 
Orn In 
greater 
father 
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r Came 
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LY ptember 10, 1932 


S81 


The Weekly Record 


Describes and Indexes the New Books of All Publishers in a Con- 
venient Reference and Buying List for Bookstores and Libraries 


Adair, H. N. 


Nouveau lexique; a dictionary of French of 


to-day; French - English, English - French. 
-osp. D [n.d.J) N. Y., Seribner $2.50 
, Designed more for English-speaking people than 


for Frenchmen studying English. 
Adams, Hampton — 
The pastoral ministry. 
Nashville, Cokesbury Press . 
A young pastor of Frankfort, Kentucky, views the 
relation of the pastor to his people outside of regular 
hurch worship hours. 


173p. D_ [c.’32] 
$1 


Adams, N. B. 


Popular Spanish readings. 294p. O | ’32 


N. Y., F. S. Crofts $1.50 
Aldin (Cecil) book, The. 1092p. il. (pt. col.) 
QO ‘32 N. Y., Scribner $2 


\ collection of essays, short stories. sketches and 
verse by P. G. Wodehouse, James Douglas, Patrick 
R. Chalmers, ‘‘Beachcomber,’”’ Humbert Wolfe, Cecil 
\ldin and others, with illustrations by the well- 
nown artist, Cecil Aldin. 


Allen, Herbert Warner 


The romance of wine. 2064p. il, maps) O 

c. N. Y., Dutton $4 
The history of wine, the making of wine, and the 
nuking of wine described by a COnnNOIssceur, 


Allen, Philip Schuyler 
The begging bear; il. by 
il. (pt. col.) obl. O [c. 32] 
Lee 
\ story for children, about a bear who lost his 
nydom and was forced to beg. 


Louis Moe. bop. 
Chic., Reilly & 
$1 


Alvarez Quintero, Serafin, and Alvarez Quin- 
tero, Joaquin * 
our comedies; tr. [from the Spanish] by 
Helen and Harley Granville-Barker. 332p. D 
ce N. Y., S. French 2.50 


American educator encyclopedia (The); oth 

extension ed.; 10 v. il. (pt. col.) maps, 
diagrs. O ’32 Chic., United Educators, 155 
N. Clark St. $50—$150 


tf? 


Andrews, Margaret Lockwood 

The complete book of parties. 350p. 11 D 
c. N. Y. Funk & Wagnalls $2 

“Including children’s and adults’ parties tor every 
month in the year, formal and informal dinners, 
luncheons and teas, bridge parties, bridal showers, 
church festivals, ete., with original decorations, 
menus and games.”’ 
Anson, Peter Frederick 

A pilgrim artist in 
author]. 164p. O- {[c.’°32] 


Palestine fil. by the 
N. Y., Dutton 
$2.50 
Thirty-nine full-page line drawings of Holy Land 
scenes, with descriptive text on the facing pages 
Anthology of magazine verse, 1932. I50p. © 
’32 ~«4N«. Y., Paebar Co., 45 W. 45th St. $3 
Arnett, Anna Williams 
Takamere and Tonhon [Indian life reader]. 
1600p. il. (col.) D °32 Chie., Beckley-( ardy 
ZO €. 
Ashbrook, Frank Getz 
American birds. 287p. il. (col.) obl. Fi 
c.’32 Chic., Reilly & Lee Hex. lea.cl., $1 
A pocket guide to the birds of America, arranged 
in three groups. 
Baikie, James 
Thing seen in the Scottish Highlands. 
155p. il, map T (Things seen ser.) [n.d.] 
N. Y., Dutton $1.50 
A description of the beauty spots, historic buildings 
and romantic places of the Highlands of Scotland 
Bailey, Henry Christopher 
The red castle mystery. 318p. D (Crime 
club) c. Garden City, N. Y., Doubleday $2 
The sinister murder, mystery and violence of Luel 
Castle is solved by the somewhat shady London 
criminal lawyer, Joshua Clunk. The Crime Club 
selection for September. 
Barbeau, Ernest Allan 
The mortgage bond racket; an exposé of a 
ten billion dollar betrayal of public confi 
dence. 48p. O c.’32 Albany, N. Y., Real 
state Bond Research Bureau, 488 B'way 
pap., $1 
An indictment of some of the evil practices of 
certain real estate mortgage bond investment house 





[HIS LIST aims to be a complete and accurate record of American book publication. 
Publishers should send copies of all books promptly for annotation and entry, and the 


receipt of advance copies insures record simultaneous with publication. 
are descriptive, not critical; intended to place, not to judge the books. 


The annotations 
Pamphlet material 


and books of lesser trade interest are listed in smaller type. 


The entry is transcribed from the title-page when the book is sent for record. 


Prices 


are added except when not supplied by publisher or obtainable only on specific request, 


in which case the word “apply” is used. 


When not specified the binding is “cloth.” 


Imprint date or copyright date is always stated, except when imprint date and copyright 


ey: - 5 ; aoa 
(ate agree and are of the current year, in which case only “c 


date is designated thus: [n. d.]. 


Sizes are indicated as follows: 


F (folio: over 30 centimeters high) ; 
30-cm.); O (8vo: 25 cm.); D (12mo: 20 cm.); S (16mo: 17% cm.); T (24mo: 


is used. No ascertainable 


Q (4to: under 
IS Cm); 


sq., obl., nar., designate square, oblong, narrow. 

* indicates a translation from a foreign language, a key used at the request of the 
fernec ‘ ae . ° e . . 3 

nternational Institute of Intellectual Cooperation of the League of Nations. 










































































882 


Barbour, Ralph Henry [Richard Stillman 
Powell, pseud.] 
Skate, Glendale! 249p. 
N. Y., Farrar & Rinehart 
A prep school story for boys, of fall and 
sports at Glendale Academy on the Hudson. 
Barradas, Gerald 
Scientific capitalism; why and how. 3506p. 
O c. San Francisco, Hooper Pub. Co., 545 
Sansome St. $3 
A presentation of the author’s plan by which pros 


perity can be controlled with our present capitalistic 
system, 


front. O [c.°32 
2 


winter 


Barrows, Marjorie 

Muggins Mouse. O6op. il. (pt. col.) F 
[c. 32] Chic., Reilly & Lee $1 

The adventures of a mouse are told in verse for 
children, 

Who’s who in 
F [c. 32] 


Stories 


the zoo. 6o0p. il. (pt. col.) 
Chic., Reilly & Lee $1 
descriptive of wild animal life, for chil- 
dren, 
Bennet, Robert Ames 
Caught in the wild. 305p. Dc. N. Y., Ives 
Washburn $2 
Alan Garth is stranded in the Canadian wilderness 
with two crooks and a haughty, wealthy girl, when 
his plane is forced down. 


Bentley, Phyllis Eleanor 
Inheritance. 592p. Dec. N. Y., Macmillan 
$2.50 
the dominating family, 
generations of a Yorkshire com- 


A chronicle of the Oldroyds, 
through several 
munity, 


Berton, Shirley L. 
Judy. 286p. il. D [c. ’32] 


A mystery story for older girls, 
Maine coast. 


N. Y.. Harcourt 


2 


po 


that is laid on the 


Bible 

The Rockefeller McCormick New Testa- 
ment; 3 v.; ed. by Edgar J. Goodspeed and 
others. various p. (20p. bibl.) il. (pt. col.) 


Chic., Univ. of Chic. Press 
buck., $50, bxd. 
Volume one of this facsimile-study of a medieval 
Greek manuscript, which was purchased vy Mrs. 
Rockefeller McCormick and intrusted to the Univer 
sity of Chicago for study and publication, contains 
a paper bound introduction by Edgar J. Goodspeed 
and a color facsimile of the manuscript, enclosed ‘n 
a buckram case. Volume 2 is a textual study by 
Donald W. Riddle, and Volume 3 a study of the 
miniatures by Harold R. Willoughby. 


O [c. ’32] 





Adair, H. S. 


slack pit of the pecan and some insects causing 
it. «4p. (bibl.) il. O (U. S. Dept. of Agri. circular 
no.. 224) “32 Wash., D. C., Gov't Pr. Of.: Sup't of 
Doc. pap., 5¢. 
Ahlswede, Eduard 

Practical treatment of skin diseases, with special 
reference to technique. 796p. (bibl.) il. O ’32 N. Y., 
P. B. Hoeber $12 
Aron, Harold G. 

Aron’s notes on proof, the probative law.  58sp. 
1. Oc. East River, Conn., Georgic Press lea. cl. $2 


Ashe, Katherine 

Winged thoughts [verse]. 
Author, 145 E. 18th St.] 
| Barrows, Harlan H., and Parker, E. P.] 


feachers accompany Journeys in 


no p. 


D: -e.32 EN: XG, 


pap., $1.25 


book to 


distant 











The Publishers’ Week), 


Bird, Zenobia 
The return of the 


N. Y., Revell 


tide. 226p. D [c.’ 


) 
Je 


lost as the result of losing parents, 
and fortune, is restored to her. 


Blaisdell, Thomas C., jr. 

The Federal Trade Commission; an exper; 
ment in the control of business. 33Ip. (bib! 
footnotes) Dc. N. Y., Columbia Univ. Pre 


home, friend: 


fu 


A study of the Federal Trade Commission, analyz 
ing its activities and weighing the results it ha 
achieved. 


Bridge, Ann 
Peking picnic. 354p. D (Atlantic Mo. Pres, 
pub’n.) c. Bost., Little, Brown $2.c9 
The Atlantic $10,000 prize novel. It is a story 
legation life in China. 


Ul 


Brown, Irving Henry 
Romany road; the story of Pete 
haus, thought to have been 
gypsies. 286p. il. D [c.’32] 
& Haas 
The story of a boy who ran 
roving gypsy band. For children 


Buck, Charles Neville 
Hazard of the hills. 


Brock 
kidnaped by 
[N. Y.] Smith 
$2.50 
away and joined a 
Irom 12 to 16 


315p. D [c.’32] N. Y., 


Macaulay $2 
The Kentucky mountain country is the scene of 
this adventurous story of the fight of ‘*Hard Rock” 


Ballard against the capitalistic power interests. 


Buranelli, Prosper, and others 
The cross word puzzle book; twenty-fiith 


ser. 123p. Dc. N. Y., Simon & Schuster 
$1.35 
This ‘‘silver anniversary number’’ has a_ special 
jacket, and a foreword by F. P. A. 
Burroughs, Edgar Rice 
Tarzan triumphant. 318p. il. D [c.’31,’32| 


Tarzana, Cal., Edgar R. Burroughs, Inc. $2 


The adventures of two men and two women 
safari in Africa, where they meet Tarzan. 
Busch, Wilhelm * 


[Max and Moritz], or the adventures 0! 
two naughty boys; tr. [from the German] 
with a foreword by Christopher Morley; 1! 
by Jay. 63p. il. (pt. col.) Oc. N. Y., Mor 
row bds., 

A new edition and translation of a favorite old 
(;erman juvenile classic. 


Grr 
$1.75 


lands. 47p. O (Barrows-Parker geographies) | 
Newark, N. J., Silver, Burdett 24 | 
Brenner, Henry 

Titanic’s knell; a satire on speed [verse] 
D [c. 32] St. Meinrad, Ind., The Raven pap 


Brown, E. W. 
Elements of the theory of resonance, illustrated »5 

the motion of a pendulum. 6op. O ’32 [N. Y. Ma 

millanf pap., 91.25 


Brown, Warner 

Auditory and visual cues in maze learning: Spat 
integrations in a human maze. 18p. (bibl.) d gr. 
O (Univ. of Cal. pub’ns. in psych., v. 5, nos. 5 an! 
6) ’32 Berkeley, Cal., Univ. of Cal. Press pay 
[Bushwell A. M., and Lehmann, E. W.] 

Soft water forthe home. 16p. diagrs. 
Sta. circular 393) [°32] [Urbana, [il.] 


1 
ld 


O (Agri. Exp 
Unis t ith 
pap ppsy 


$1 ts 
: S : ae P4650 
he story of a young girl whose faith, which s}, 











Cit 


CI 





V eek h 


Le. "32 


$1.50 


hic h She 


friends 


eX peri- 
( bib! 

, Pres, 
$) 
analyz 


has 


) 

J ress 
p2 50 
tory of 


Srock 
d by 
Smith 
$2.50 
ined a 
16 


-fifth 
fer 

1.35 
pecial 


ww 
' 


> +f 


.p 


spptember 10, 1932 


Callaghan, Morley SS ie Ses 
\ broken journey. 270p. Dc. N. Y., Serib- 
ner : 7 $2 
rh trange story of a young Canadian lawyer’s 
for the daughter of one of his clients, of her 
and of the lovers’ flight into the Canadian 


ov 


Calverton, V. F. 
The liberation of American literature. 515p. 
‘hibl. footnotes) O c. N. Y., Scribner $3.75 
, study of American literature as it has been 
haped and influenced by the social forces of Ameri- 
an culture, 
Cambridge medieval history (The); v. 7, De- 
cline of empire and papacy; ed. by J. R. 


Fanner and others. tI1lop. (bibls.) maps (pt. 


ol.) O °32 N. Y., Macmillan $12 
\ history of Europe in the 14th century. 


CO 


Case, Robert Ormond 


Whispering Valley. 317p. D c. Garden 
City, N. Y., Doubleday $2 
\ swift-emoving western in which a young Texan 
vins an Oregon ranch in a poker game, and then 


he has inherited a blood feud in the bargain. 


Cassady, Constance 
Kitchen magic. Iogp. il. Dc. N. Y., Farrar 


& Rinehart $1.50 
Simple and practical recipes for the young cook, 
ther with brief historical and geographical de- 


tions of the lands from which our ordinary foods 


ome 


Chaffee, Allen 
, ‘ ‘ 
\Wandy, the wild pony. 189p. il. D [c.’32] 
VY. Y.. Smith & Haas $2 
lwo children catch a wild pony on the Devon moor 
| attempt to train him. <A story for children from 


Chesterton, Gilbert Keith 
Chaucer. 320p. O [c.’32] N. Y., Farrar & 
Rinehart $2.50 
\ studv of the life and work of the great English 
et of the 14th century, Geoffrey Chaucer, with a 
round of medieval England. 


Clapham, John Harold 

\n economic history of modern Britain; 
lv. 2], Free trade and steel, 1850-1886. 567p. 
(bibl. footnotes) maps, diagrs. O ’32 N. Y., 
Macmillan $5.50 


Clark, Bennett Champ 

lohn Quincey Adams, “Old Man Eloquent,” 
1a7p. (op. bibl.) il. O (Atlantic Mo. Press 
pub'n.) c. Bost., Little, Brown $3.75 


\ biography of John Quincy Adams, who, from 
uirteenth vear till his eightieth, held important 
\merican public offices. The author is the son of 
t Champ Clark. 


Clarke, Donald Henderson 
John Bartel, Jr. 3o02p. D [c.’32] N. Y., 
Vanguard > 
A novel that answers the question, “Can a man 
be unfaithful to the wife he loves?’”’ 


Comfort, Mildred Houghton 
Happy health stories. 16o0p. il. (col.) D ’32 
Chic., Beckley-Cardy 70 C. 
Corbett-Smith, Arthur 
Woman—theme and variations; a diverti- 
mento. 33Ip. front. D ’32 N. Y., [Smith & 
Haas] $2.50 
Essays on Woman which attempt to analyze and 
interpret her characteristics and qualities that are 
often misunderstood. 
Darrow, Clarence Seward 
Farmington [new ed.] 255p. D °32, c.'04, 


’32 ~+4N. Y., Scribner $2 


Davidson, Norman James 

Modern exploration, sport and travel. 318p. 
(bibl. notes) il., maps, diagrs. O [’32] Phil. 
Lippincott >4 

Information about primitive places and people in 
many parts of the world. which the author gathered 
from the accounts of explorers, travelers and sports 
men. 
Davis, Grace Tinker [Mrs. Ozora Stearns 

Davis] 

Ozora Stearns Davis; his life and poems 

131Ip. front. (por.) Dc. Bost., Pilgrim Press 
$1.50 

A biography of a Congregational leader who was 
the president of Chicago Theological Seminary from 
1909 to 1930, just before his death. 
Davis, Owen 

The ninth guest; a mystery melodrama in 
three acts: from the novel by Given Briston 
and Bruce Manning. oiIp. il, diagr. D 
(French’s standard lib. ed.) c.’32 N. Y., S. 
French pap., 75 Cc. 


Delmont, Joseph 
Catching wild beasts alive. 285p. il. O 
[32] N. Y. Stokes $2.75 
A famous German novelist and big-game hunter 
recounts some of his experiences and adventures with 
wild animals of which he captured many thousands 
a lis 
alive. 


wn 


De Voto, Bernard Augustine 

Mark Twain’s America. 3609p. (1Ip. bibl.) 
il. O c. Bost., Little, Brown $4 

A study of American life in relation to Mark 
Twain’s books. 
Dietz, Frederick Charles 

A political and social history of England; 
rev. ed. S8o08p. (bibls.) maps O ’32, c.’27, °32 
N. Y., Macmillan $3.25 


SS 


Calisch, Edith Lindeman 


Jews who stood by Washington, a play in 
24p. Dc. Cin., Union of Amer. Hebrew 
ngregations pap., 25 C. 


Carathéodory, C. 


‘ontormal representation. 113p. (bibl. notes) 


- O (Cambridge tracts in math. and mathema- 
lysics, no. 28) ’32 [N. Y., Macmillan] $2.25 


rr 
i S 


Christopher, Frederick, M.D. 


surgery; 2nd ed. g08p. il. °32 Phil., Saun 
$10 


Clifford, Randall, M.D. 

The sputum; its examination and clinical signifi 
cance. 186p. (bibls.) il. (pt. col.) O (Macm. medica! 
monographs) c. N. Y., Macmillan $4 


Cushing, Harvey 

Intracranial tumours; notes upon a series of two 
thousand verified cases with surgical-mortality per 
centages pertaining thereto. 150p. (bibl. footnotes) 
il. O ’32 Springfield, I1l., Chas. C. Thomas $5 


Davy, Joseph Burtt 

A manual ef the flowering plants and ferns of the 
Transvaal with Swaziland, South Africa; pt. 2, Mal- 
vaceae to Umbelliferae. 2090p. il. D ’32 N. Y., 
Longmans pap., $7.50 





884 


Dobyns, Fletcher 

The underworld of American politics. 223p. 
(bibl. footnotes) front. (por.) O [c.’32] N. Y., 
Author, 200-5th Ave. $2 

A charge of vice, graft, and special privilige against 
Chicago administrators and the Democratic party of 
Illinois, claiming that they are allied with similar 
political machines in other sections of the country to 
gain control of the national government. 


Dockeray, Floyd C. 
General psychology. 
tice-Hall psych. ser.) 
Hall 
Dowd, William Aloysius 
The Gospel guide; a practical introduction 
to the Gospels. 331p. O (Science and culture 
ser.) [c.’32] Milwaukee, Bruce Pub. Co. 


r ~ 
2.50 


581p. (bibl.) D (Pren- 
’32 +N. Y., Prentice- 
$3.50 


Durant, William James 
On the meaning of life. m51p. De. N. Y., 
Long & Smith $1.50 


The author records and comments on the personal 


views on the meaning of life that were expressed to 


him by such celebrities as Gandhi, Havelock Ellis, 

André Maurois, Will Rogers, Abbé Dimnet, Helen 

Wills, Bertrand Russell, and many others. 

Eight famous Elizabethan plays; introd. by 
Esther Cloudman Dunn. 737p. S_ [c.’32] 

N. Y., Modern Lib. flex. cl.. 95. 


The authors included are Christopher Marlowe, 
Thomas Dekker, Thomas Heywood, Ben Jonson, 
Beaumont and Fletcher, John Webster, Philip Mas- 
singer and John Ford. 


Eliot, George, pseud. [Mrs. Mary Ann Evans 
Cross] 

Romola. 7oop. il. (col.) T (Masterpieces 

of lit.) "32 N. Y., Collins lea. cl., 75 ¢., bxd. 


Ettinger, Amos Aschbach 

The mission to Spain of Pierre Soule, 1853- 
1855. 570p. (24p. bibl. note) il. (pors.) O 
(Yale historical pub’ns. miscellany, 22) c. 
New Haven, Conn., Yale $4 
_A study in the Cuban diplomacy of the United 
states. 


Ey. Nataly 
German reader; Ist pt. 
G. E. Stechert 
Farjeon, Joseph Jefferson 
The trunk-call mystery. 


200p. “13 MN. Xs 


bds., $1.20 


308p. De. N. Y.. 


Dial Press $2 


The story of an author who closes his house and 
goes to a seaside hotel at Torquay. where, to his 
amazement, he hears someone phone his empty Lon- 
don house and talk with someone. He rushes back 
to London and finds mystery a-plenty. 


Fayard, Jean * 

Desire; tr. from the French by Warre B. 
Wells. 312p. D [c.’32] N. Y., Century $2 
This story of a young Frenchman's search for 
1 Goncourt Prize for 1931. 


OV was awarded the 


Doll, Edgar A., and others 
Mental deficiency due to birth injuries. 
bibl.) il., diagrs. Oc. N. Y., Macmillan 


Frobenius, Leo 

Morphology of the African bow 
N Y., G. E. Stechert 
Frost, Edwin B., and others 

A study of the spectrum of the <Aurigae 62p. 
(bibl notes) il., diagrs. OQ (Yerkes Observatory 
pub’ns., v. 7, pt. 2) fe. ’32] Chic., Univ. of Chie. 
Press pap., $1.50 


weapon. 332] 


The Publishers’ Weck, 


Fielding, Archibald 
The Upfold Farm mystery. 284p. D ‘y 
N. Y., Kinsey $> 
A little brass box with a damaged St. Mark 
Lion on the lid proves to be an important clue jp 
Inspector Pointer’s solution of the two strange my; 
ders at Upfold Farm. 


Flack, Marjorie 
Ask Mr. Bear [il. by the author]. no. p 
il. (col.) O [c.’32] [N. Y., Macmillan]  ¢; 


A picture-story book for small children. 


Fowler, William F. 
For America; an interpretation and _ play 
126p. D [c.’32] Lynbrook, N. Y., Author 4; 
An interpretation of the principles of Americar 
democracy and capitalism. 
French, Joseph Lewis, ed. 
Great detective stories of the world. 1139p 


D (Bonib’ks.) [c.’24, ’29] [N. Y.] Boni §¢ 


Gaboriau, Emile 
Blackmailers. 250p. il. T (Masterpieces oi 
lit.) 32 N. Y., Collins lea. cl., 75 ¢., bxd 


Gaxotte, Pierre * 
The French Revolution; tr. [from the 
French] and introd. by Walter Alison 
Phillips. 430p. O ’32 N. Y., Scribner $3 
A translation of a history of the French Revoly 
tion which went through eighty-four editions 
France. 
Gilder, Rosamond 
A theatre library; a bibliography of one 
hundred books relating to the theatre. 88p 
De. N. Y., Theatre Arts Inc. $1 
A list of books on the history of the theater, 
past and present. 


Gollock, Georgina A. 
Daughters of Africa. 189p. il. map D "32 
N. Y., Longmans $1.25 
True stories of African women of the past and 
present, written especially for young Africans. 


Goodman, Arthur 

If Booth had missed; a drama of the Re 
construction period. 1157p. il, diagrs. D 
"32, c.’30, 32 N. Y., S. French 7 


Ppap., 75. 
Lucy Wallace Sutherland Duft-, 


Gordon, 
Lady 
Discretions and indiscretions. 339p. il. Dc 
N. Y., Stokes $3 
The reminiscences of Lady Duff Gordon, who, as 
Lucille, Inc. of London, Paris and New York, 
dressed three generations of fashionable women and 

knew many court and society people of her day. 


Gorell, Ronald Gorell Barnes, 3rd baron 
Katharine’s lover. 3096p. Dc. N. Y., Dial 
Press $2 
A novel of love and hatred and the effects of these 
two conflicting passions on the fortunes of a great 
English business house. 


Gibson, Walter Brown 
Magic made easy; more than two hundred mystify 
ing feats. 12gp. il. S °32 Springfield, Mass., Mc 
Loughlin Bros. 15 ¢ 
Gorky, Maxim 


To American intellectuals. 
phlets no. 28) [*32] CN. 


3p. D (Internat’l. pam 
Internat’! Pamphlets] 
pap., (0% 
Gray, A. D. 
Refrigeration in 
cott 


Phil., Lippin 


$1.51 


ships. 1120p. S "32 











WV, cl 


D "33 
| $2 
Mark’ 
t clue jy 
nge mur 


d_ plan 
hor $r 
American 


1139p 


onl ¢; 


eces of 
>., bxd. 


x 
m the 
Alison 

$3 
Revolu 
ons 


Dial 

$2 
these 
great 


ify 
Mc 


15 C 


am 
ots] 


In- 


September 10, 1932 


Graves, Charles : . 
Gone abroad; a lightning tour of the prin- 
al cities and watering places of Belgium 
356p. O [c.’32] N. Y., Dutton 

$3 
An informal account of the author’s traveling ex- 
eriences and impressions. 


Clf 
and Germany. 


Gray, Harold sas 
Little Orphan Annie, willing helper. 86p. 


Q 32 N. Y., Cupples & Leon bds., 50. 
Green, Paul . ae 
The laughing pioneer. 282p. Dec. N. Y., 
McBride $2 
fhe romance of Danny Lawton, a wanderer, and 


Miss Alice, the Judge’s daughter, is tragically con- 
luded by the narrow moralism of the small southern 


town. 


Greig, Maysie . iad 
This way to happiness. | i 
Dial Press ve 
Tanice was a New York working girl who had 
had a very disappointing love affair, but who even- 
ually found true love. 


308p. D c. 


Hamnett, Nina 
Laughing torso; 
Hamnett. 335p. il. Oc. 


reminiscences of Nina 
N. Y., Long & Smith 


~ 


$3 

The frank autobiography of an artist who lived a 

Bohemian life in Paris before the War, and 

knew all the celebrities of the artistic and 
rary worlds of London and Paris. 


Hance, Captain J. E. 

School for horse and rider. 134p. il., diagrs. 
O ['32] N. Y., Scribner $3.75 

\ comprehensive guide to the art of horsemanship 

an Englishman who has taught riding and trained 
horses for twenty-five years. 
Hayes, Carlton Joseph Huntley 

\ political and cultural history of modern 
Europe; v. I, Three centuries of predomin- 
antly agricultural society, 1500-1830. [new 
rev.ed.] 882p. (28p. bibl.) il., maps (pt. col.) 
QO ‘32, c.’16, °32. N. Y., Macmillan 

buck., $3.50 


Healy, Daty 


Funny friends; il. by the author. nop. il. 
(col.) Sc. N. Y., Scribner bds. 75. 
Drawings of pigs cows, frogs, monkeys and other 
animals, with short verses about them. For small 
children 
Hichens, Robert Smythe 
Mortimer Brice: a bit of his life. 443p. D 
Garden City, N. Y., Doubleday $2.50 


[he story of a young English lieutenant, bewildered 
post-war London, and deceived by the pretty girls 
with whom he fell in love. 


High, Stanley 


The new crisis in the Far East; Chris- 


S85 


tianity and opposing forces. 127p. D [c.’32] 
N. Y., Revell $1 
A simple presentation of the facts in the serious 


1 


crisis in the Far East which threatens world pea 


Holden, John Stuart, D. D. 
A voice for God. 288p. D ’32 N.Y., Revell 
$1.75 
Sermons on the difficulties in the religious life of 
the present day. 


Holden, W. C. 


Rollie Burns, or, An account of the ranch- 


ing industry on the south plains. 241p. D 
°32 Dallas, Tex., Southwest Press $2.50 
Howell, Mrs. Alfreda J. 

Girls should know. 167p. D [c.’32] N. Y.. 
Revell $1.50 


Advice to high school girls on physical and social 


problems. 


Howells, Rulon S. 


A compilation of Christian beliefs. 164p. 
Dec. Salt Lake City, Deseret Bk. Co. $1.50 
A study of the doctrines of leading Christian 


religions and denominations. 


International survey of the Young Men’s and 

Young Women’s Christian Associations; 
an independent study of the foreign work of 
the Christian Associations of the United 
States and Canada. 4311p. (2p. bibl.) diagrs. 
O [c.’32] N. Y., Y.M.C.A., 347 Madison Ave. 


ed 
S 


Jabine, Louis 

How to use your church. 102p.S c. N. Y., 
Macmillan $1 

Pastoral counsel advising the church member how 
to gain the greatest value from his church. 
Jackson, Josephine Agnes, M.D., and Salis- 

bury, Helen M. 

Outwitting our nerves; 2nd ed. rev. and enl. 
by Josephine A. Jackson, M.D. 435p. (7p 
bibl.) D [c.’32] N. Y., Century $2.50 


Jauncey, G. E. M. 
Modern physics. s8sp. il. O '32 N. Y., 
Van Nostrand $4 


Jenkins, Charles Francis 

Washington visits Germantown.  gIp. il. 
T °32 Germantown, Pa., Germantown His- 
torical Soc., 5214 Germantown Ave. hbds., $1 


Jillson, Willard Rouse 

The Boone narrative; the story of the 
origin and discovery coupled with the repro 
duction in facsimile of a rare item of early 
Kentuckiana to which is appended a sketch 
of Boone and a bibliography of 238 titles. 
61p. il. D 732 Louisville, Ky., Standard Pr. 
Co. bds., $1 





Harter, L. L., and Zaumeyer, W. J.) 
bean diseases and their control. 27p. il. © (Far- 
bull. no. 1692) ['32] [Wash., D. C., Gov't Pr. 


O.; Sup’t of Doc.) POEs Ss 
Herzfeld, Ernst E. 


‘ new Inscription of Xerxes from Persepolis. 22p. 
tootnotes) il. O (Studies in ancient oriental 
ation, no... 5) fei 32) ‘Chic., Univ. of ‘Chic. 

pap., 50¢. 


Hylan, John F. 


ts : 
, Its control over nations and men. 1172p. front. 


(por.) D [c. ’32] N. Y., Prosperity Pub. Co., 11 W 
42nd St. pap., $1 
Johnson, Herman M. 

Utilization of bigleaf maple of the Pacific North 
west. 36p. il., diagrs. O (U. S. Dept. of Agri. circular 
no. 225) ’32 Wash., D. C., Gov’t Pr. Off.; Sup’t of 


Doe. pap., apply 
Johnstone, John 

Fencing; the theory of offence and defence, get 
eralship, strategy and training, arranged in text 
book form. 1116p. diagrs. O ¢ Ann Arbor, Mic! 
Kdwards Bros. pay LT 





S886 


Jones, Charlotte Chambers 
More things to make. 9323p. 
[c.’32] Bost., Pilgrim Press pap., $1 
Instructions for small children for making paper 
baskets, toys, calendars, posters, etc., for use in 
church schools, vacation schools and the home. 
Kelley, Welbourn 


> ledaed 


Inchin’ along. 277p. 


il., diagrs. Q 


N. a Morrow 
2.50 

The story of Dink Britt, a lovable negro farmer, 
who loved the good earth of Alabama, and, in spite 
of hard luck, inched along towards independence and 


happiness. 


Kelly, John Eoghan 

Pedro de Alvarado, conquistador. 287p. (3p. 
bibl.) il, maps Oc. Princeton, N. J., Prince- 
ton $3.50 


A biography of Pedro de Alvarado, who, as a 
lieutenant of Herman Cortes. played a leading role 
in the conquest of Mexico, and later as an independ- 
added the vast territory that is now 
Honduras to the Spanish possessions. 


i? ¢: 


ent commander 
(;suatemala and 
Kessel, Joseph * 

Crossroads (Fortune carrée); tr. [from the 
French] by William Almon Wolff.  342p. 
front. (map) D c. N. Y., Putnam $2.50 

A modern adventure tale laid in Arabia on the 
shoxes of the Red Sea. 


King, Paul (Kiralyhegyi) 
Greenhorn; a novel. 308p. D [c.’32] N.Y., 
Macaulay . 2 
The story, largely autobiographical, of a Hun- 
garian immigrant who made his way across America, 
working at all kinds of jobs and undergoing many 


interesting experiences, 


Kraus, Hilde Maria * 

Nine months; tr. from the German by Nor- 
man Gullick. 251p. D [c.’32] N. Y., Live- 
right $2 

A story depicting the psychological transformation 
is well as the physical transformation which changes 
the entire course of Olga Calvin’s life, who, after a 
childless marriage of ten years, finds she is to have 
i baby. 


Lapish, Edith Porter, and Orr, Flora G. 
Be beautiful. 164p. Dc. N. Y., Appleton 
$1.50 
and children on good looks 


Hints for nien, women 


ind personal charm. 


Lasley, Sidney J., and Mudd, Myrtle F. 
The new applied mathematics. 450p._ il. 
(pt. col.) D ’32 N. Y., Prentice-Hall $1.60 


Lawson, Edith Wilhelmina 
Better citizenship for little Americans. 
loop. il. (col.) D 732 Chic., Beckley-Cardy 


Lee, Robert — 
The outlined Bible; an introduction to, and 
an outline and analysis of every Book in the 
Bible. no. p. obl. O [n.d.] N. Y., Revell 
$1.25 
form the 


gives in easily comprehended 
Bible. 


contents of a Book of the 


Each page 
structure and 
Leslie, Henrietta, pseud. [Mrs. Gladys Henri- 

etta Raphael Schiitze] 

Desired haven. 402p. D c. 
ton 


Bost., Hough- 
$2 


King, Sterling P. 
The Bittel rape case [law]. 1160p. il. D_ [e. ’32] 
St. Louis, David Pub. Co., 4320 Lindell Blvd. 


pap., $1 


The Publishers’ Week 


countryside, society in Chelsea, th, 
intelligentsia in Soho are the backgrounds for th 
story of Roger Horne, to whom music was an al] 
absorbing passion. 


Lewis, Wyndham 
Filibusters in Barbary. 308p. il., map 0 
c. N. Y., McBride $23.50 
A narrative of a trip through Morocco to the Soys 
and the mountains of the Anti-Atlas. 


Lion and the ox (The) ; i]. by Viadimi 
Lebedev. 34p. O c. N. Y., Macmillan $1.2: 


Arabian story newly illustrated for chij 


The English 


An old 
dren. 


Lockridge, Richard 
Darling of misfortune, Edwin Booth: 1833 
1893. 360p. il. O [c.’32] N. Y., Century 
C5 - 
$3 50 
Ameri an 
New York 


Edwin Booth, the great 


A hiography of 
dramatic critic of the 


tragedian, by the 
Sun, 
Lomax, Paul S., and Neuner, John J. W. 

Problems of teaching business arithmeti 
183p. S (Lomax commercial teaching ser.) '32 
N. Y., Prentice-Hall] $1.25 
Lomax, Paul S., and Tonne, Herbert A. 

Problems of teaching economics.  372p 
(bibl.) S (Lomax commercial teaching ser.) 
’32 N. Y., Prentice-Hall $2 
Louys, Pierre . i 

Aphrodite (Ancient manners); tr. [from the 
French] by Willis L. Parker. 250p. il. O 
[c.’32] N. Y., Illus. Eds. Co. $1 
Lumpkin, Grace 

To make my bread. 
Macaulay 

A novel of 
people are being 
Lynn, Michael, ed. 

Number ten Joy Street; a medley of prose 
and verse for boys and girls. 243p. il (pt. 
col.) O ’32 N. Y., Appleton $2.50 

An annual English anthology. 

MacGillivray, Rev. G. J. 

Through the East to Rome [religion]. 263p 
D ’32 N. Y., Benziger $2.15 
M’Intyre, David Martin, D.D. 

Christ the Lord. 223p- (bibl. 
[n.d.] N. Y., Revell 

A devout biography. 
McKechnie, Samuel 


Popular entertainments through the ages 
256p. il. (pt. col.) O [n.d.] N. Y., Stokes 


384p. D [c.’32] N. Y., 


mountains where the hill 


the southern 
into factory workers 


transformed 


footnotes) D 


$1.50 


50 


most 


A history of popular entertainments, for the n 
part in England, describing mimes, minstrels, fairs 
Punch and Judy shows, pantomimes, the circus, ctc., 
at the time each was at its zenith. 

Magre, Maurice * 

Magicians, seers, and mystics; tr. from tne 
j . it 
French by Reginald Merton. 287p. (bibl. 
footnotes) © [c.’32] N. Y., Dutton — 93.50 

A history of the secret lore and_ traditions of 
magic, alchemy, religion and mysticism. 


a 


Kinnane, Charles Herman 


law. 605p. © 


A first book on Anglo-American 


Ind., Bobbs-Merrill lea. ¢ 








lsea, the 
for th 


S an all 


map 0 
$2.59 
the Sous 


ladimi 
Nn $1.2¢ 
for chil 


1833. 
fury 

$3.50 
merican 
w York 


Ww. 
metic 
z.) "2 


$1.25 


372) 
ser.) 


Qo 
‘ 


+ 


x 
m the 
i. O 
$1 


“f> 


le hill 
kers 


yrose 


(pt. 
$2.50 


203) 


82.15 


ms 


September 10, 1932 


Markey, Morris 
This country of yours. 322p. map O ec. 
Bost. Little, Brown $3 
\What America and Americans are really like—-tic 
result of the author’s travels all about the country, 
seeking the opinions and ideas of representative pet 


Marmur, Jacland 
Wind driven. 278p. Dc. N- Y., Dial Press 
$2 
A romantic novel about a sailing voyage and a 
South American revolution. 


Marshall, Edison 7 
Forlorn Island. 282p. Dc. N. Y., Kinsey 


2 


<f 


Adventure and romance befell Felix Horton’s 
chting party when they were wrecked and forced 
+) land on desolate Forlorn Island, inhabited only 
Aleutian natives. 


Mathews, John Mabry 
The American constitutional system. 468p. 


0°32 N. Y., McGraw-Hill $4 


Mera, Juan Leén 

Cumanda; ed. by Pastoriza Flores. 26g9p. 
il, map S (Heath’s modern lang. ser.: Span- 
ish-American ser. 9) [c.’32] Bost., Heath 


$1.12 

Millard, Florence Grace 
Verses small for one and all. 5op. il. (pt. 
col.) O [c.’32] Chic., New Pub. Co. $1 


For children, 


Minter, Davide C., ed. ; 
Modern needlecrait. 268p. il. (pt. col.) 
diagrs. Q ’32 N. Y., Scribner 5 
Articles giving practic al information and directions 
embroidery, knitting, crochet, dressmaking, 
llinery, mending, etc. 


Minto, John 

A history of the public library movement 
in Great Britain and Ireland. 366p. (2p. 
bibl.) D (Lib. Ass’n. ser. of lib. manuals, 
32 [N. Y., Scribner] 2.50 


Monroe, Harriet 
Poets and their art; new ed., rev. and enl. 
334p. D 732, c.’26’32 N.Y., Macmillan $2.50 


Moore, Anne Carroll 
Nicholas and the Golden Goose. 2069p. 11. 


(col. front.) Doc. N. Y., Putnam $2 
Further adventures of the little boy Nicholas of 


author’s previous book. For children from 8 


Moore, Olive 
fugue. 283p. Dec. N- Y., Dial Press $2 
the story of a woman in love, and of the peculiar 
who gather round her in an Alsatian inn. 


887 


Mother Goose 

Mother Goose, her own book; il. by Mary 
Royt. no p. il. (pt. col.) F [c.’32] Chic. 
Reilly & Lee $1 


Muir, Charles S. 

The romance of the Bible, or, The thrilling 
story of the greatest book. 213p- D (Green 
lamp lib. ser.) [c. °32] Wash., D. C., Green 
Lamp Lib. League, Internat’! Bldg. $1.50 

A brief story of the origin and growth of the 
sible. 

Muse, Clarence, and Arlen, David 

Way down South. 145p. il. (pt: col.) Q 
[c.’32] Hollywood, Cal., D. G. Fischer 

bds., $2 

A story about Dusty McLain, negro composer, 
and producer of negro traveling shows in the deep 
South. 

Musset, Alfred de 

Trois comédies: [Fantasio; On ne_ badine 
pas avec l’amour; II] faut qu'une porte soit 
ouverte ou fermée; ed. by Kenneth McKenzie. 
I98p. (bibl. note) front. (por-) S (Heath's 
modern lang. ser.) [c.’32] Bost., Heath 84c. 


Newbolt, Sir Henry John 

The book of the long trail. 327p. il. (col. 
front.) D (Venturelib.,no.1) [32] N.Y. 
Longmans $1.75 

True stories for boys about the dangerous and 
exciting adventures of some famous explorers. 
Nichols, Beverley 

Down the garden path. 313p. il. O [c.’32] 
Garden City, N. Y., Doubleday $2.50 

An amusing account of the author’s first adven 
tures with a garden. 
Nicholson, William 

Bible student’s companion, or, The Bible 
explainer. 870p. il. O [n.d.] N. Y., Revell 

$2.50 

A comprehensive cyclopedia, dictionary and con 
cordance to the Holy Scriptures. 
Northrop, William B., and Northrop, John B. 

The insolence of office; the story of the 
Seabury investigations. 315p. Oc. N. Y., 
Putnam $2.50 

A picture of the privilege and perquisites of office 
which were disclosed by the Seabury investigations 
into the affairs of New York’s Tammany Hall. Thx 
authors worked with Judge Seabury as his assistant 
in these investigations. 


O’Brien, Edward Joseph Harrington [Arthur 
Middleton, pseud.], ed. 

The best short stories of 1932, and, The 
yearbook of the American short story. 3067p 
(bibls.) D ’32, c.’31, 32 N. Y., Dodd, Mead 

$2.50 

Twenty-five stories from American magazines , 





Maxfield, Mina, and Eggleston, Lena 

the wet parade; dramatized from the novel by 

Upton Sinclair. ssp. S_ [c.’32] Wash., D. C., B’d 
lemperance, M. E. Church, 100 Maryland Ave., 
E. pap., 20C. 


vee Charles, M.D., and Goldstein, Leopold, M. D. 
_(tinical endocrinology of the female. 518p. il. °32 
Saunders $6 
Montgomery, Rev. H. H. 
1 age; retirement and the last messenger. 34p. 
Milwaukee, Morehouse pap., 4oc. 


National Industrial Conference Board 

The cost of living in the United States in 1931 
s2p. diagrs. O ’32 N. Y., Author pap., $ 
Newell, H. M., and Lloyd, J. W. 

Air circulation and temperature conditions in re 
frigerated carloads of fruit. 65p. (bibl.) il., diagrs 
O (Agri. Exp. Sta. bull. 381) [’32] [Urbana, II].] 
Univ. of II. pap., apply 
Osgood, Wilfred H. 

Mammals of the Kelley-Roosevelts and Delacou: 
Asiatic expeditions. 140p. il., map O (Zoologica 
ser. v. 18, no. 10) ’32 Chic., Field Mus pap., 7 





888 


Orczy, Emmuska, baroness [Mrs. Montague 
Barstow] 

A joyous adventure. 

City, N. Y., Doubleday p2 


A romantic tale of adventure in the year 1802 
when Martin Saint-Denys, bored with life, offered 
five thousand pounds for the most exciting adven 


310p. D ec. 


(garden 


Yo 


ture 


Orr, Clifford 
The Wailing Rock murders. 263p.  D 
[c.’32, N. Y., Farrar & Rinehart p2 
Garda Lawrence was murdered in a great house 
Maine coast when all but a few 
colony had departed and “Spider” 
deformed detective solved the mys 


on a celitf on 
of the summer 
Meech, l old, 


very. 


Ouimet, Francis 

A game of golf; a book of reminiscence; 
introd. by Bernard Darwin. 282p. il. O c. 
$2.50 


Bost., Houghton 
Che well-known vo!lfer, who won the U. S. Ama 
teur Golf | in 1931, recalls his golfing 


Teer, since i913. 


Paytiamo, James 
Flaming Arrow’s people; il. by the author. 
il. (col.) OF fe.’32] N.Y. Duffheld & 
$2.50 
autobiography of an Acoma Indian, telling of 
unchanged life and customs of these Indians who 


in pueblos in New Mexico 


Peake, Cyrus H. 
Nationalism and education in modern 
China. 254p. (3p. bibl. bibl. notes) Oc. 
N. Y., Columbia Univ. Press $3 
A study of the development of the spirit of nation 
tlism and militarism in China as it has been reflected 


; 
the evolving modern educational system. 


Peel, Dorothy Constance Bayliff (Mrs 
Charles S. Peel) 
The stream of time; social and domestic 
life in England 1805-1861. 284p. (bibl. note) 
il. O “32 N. Y., Scribner $4 


A social history of England in the roth century as 
seen through the daily life of 


' Emily and John Lon- 
don and their children, a family of rich 
} 


spinners, Illustrated with contemporary pictures. 


cotton 


Pepys, Samuel 

Diary of Samuel Pepys; abridged. 
il. (col.) T (Masterpieces of lit.) "32 N. Y,., 
Collins tea. Cl, 75 Cc. Dud. 


O35p. 


Petrov, Ilia Ilf, and Petrov, Eugenie * 
The little golden calf; a satiric novel; tr. 
from the Russian by Charles Malamuth; in- 
trod. by Anatole Lunacharsky. 421p. D 
[c.’32] N. Y., Farrar & Rinehart $2.50 
Ostap Bender, a Soviet Get-Rich-Quick Wallingford, 
with three minor confidence men as confederates, 
sets out across Russia in a rattle-trap automobile to 
find a millionaire and relieve him of his millions 


Peters, Dr. John P., and Van Slyke, Dr. Donald D. 

Quantitative clinical chemistry; new ed. 976p. O 
"32 Balt., William & Wilkins $10 
Roberts, Jay G., M.D. 

Bacteriology and pathology for nurses; 6th ed., 
rey. 2sop. 11. D ‘32 Phil., Saunders $2 
Rosenholtz, Joseph L. 

Applied chemistry for nurses; 3rd ed. rev.  224p. 
il. D °32 Phil., Saunders $2 
Russell, J. Townsend 

Report on archeological research in the foothills 
of the Pyrenees I3p. (bibl footnotes) il., diaegrs. 


The Publishers’ IV eek, 


Phillips, Mary Denny 
Probationer. 256p. Dc. N. Y., Wm 
Godwin $2 


Josephine James, young student nurse, took he; 


profession seriously, learned a great deal about 


and fell in love with Dr. Rogers. 
Phillips, Ruth 
Manhattan love. 28&8p. D [c.’32] N. Y 
Macaulay $2 
A misunderstanding with her fiancé caused Elly; 
Mack to become a kept woman in New York (Ci 
instead of the wife and mother she had hoped to 
Pound, Arthur 
The Penns of Pennsylvania and England 
309p. (2p. bibl.) il, maps O c. N. Y., Mae 
millan $3.5 
A biography of the Penns, a family of stron, 
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Radhakrishnan, Sarvepalli 

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A vindication of the idealist attitude in a changi: 
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Reinhardt, James Melvin, and Davies, George 

x. 

Principles and methods of sociology. 685p 

(bitl.) il, diagrs. D "32 N. Y., Prentice-Hall 


S 


D351 


Ridley, Arnold 

The ghost train; a play in three acts. 112 
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Robertson, Frank Chester 
The trouble grabber. 300p. D cc. N. 
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A western adventure-romance hinging on 
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pap.,. 75‘ 


Rockey, Howard 

This thing called freedom. 
N. Y., Macaulay 

A story 


bouvht a 


dal. 


317P. 


about lois Derwynt an heiress, 
| 


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Rolland, Romain 

Un voyage de Jean-Christophe; épisode 
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QO (Smithsonian misc. coll. v. 87, no. 
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Rutherford, D. E. 

Modular invariants. g92p. O (Cambridge 
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Seymour, George Steele 

Wide spreading piony [verse]. no. p. 
Tex., Edwin B. Hill 
Sherwood, John F. 

C. PF. A. problems. t108p, © [c¢.°32 
Western Pub. Co. 





>) 





be 
p2 
ed I VI 
ork Cit 
ed to 


Libbe rt 
n $y 
hang 


September 10, 1932 


Rose, Enid 

Gordon Craig and the theatre; a record 
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““prury Lane solves the murder mystery surround 
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old 


Rourke, Thomas 
Stallion from the north. 


(,0rdon 


266p. D [c. 32] 


\. Y., Farrar & Rinehart $2.50 
fwelve short stories with a Central American 


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Ruthven, Madeleine 
Summer denial, and other poems. 65p. Q 
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St. Dennis, Madelon 

The death kiss |fiction]. 282p. D [c.’32] 
N. Y., Jacobsen Pub. Co. 75, C: 
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Mademoiselle de La Seiglicre; comédie en 
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The infinite longing; tr. from the Dutch by 
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lhe story of Adam Heemdrift, a powerful financier, 
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T- 
Qo 
y= 


noinecse 
ipp Ss 
} ne . 


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889 


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Thane, Elswyth, pseud. [Elswyth Thane 
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A portrait 
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story of the 
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(pt. col.), maps (pt. col.), diagrs. O ce. 
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\ humanize l account of geography, companion 
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Worship God! [53p. 1) ic. -321 Ne 3a 
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The handbook of American genealogy; v. 1, 
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How to use English: a guide to correct 
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RY 


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The Wichert truss. 1470. 11. O *42 
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Arithmetic workbook, no. 6; with 


~ 


"sg 


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$2 


wn 


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Interior decoration. 37p. (bibl.) S  (Read- 
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Groups of questions for men and for women, which 
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How Jemmie became adapted to life in 
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SiS 5 


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The villages of England. various p. (bib 
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A guide to the beauties, regional i 
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Sad Indian: a novel about Mexico. 
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When Juan, a Mexican Indian, takes his maize ¢ 
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Womrath, George W. 

Efficient business administration of public 
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Passions, 


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nh 
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D 


> 


ZC bred 
uler of 


tburi 


ehart 
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evel 
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Co 
eWs, 
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Mails 


a 


. d3 
oke J 
su- 
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dM 
ath 
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ur 
5 
ails 
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rts, Ine 
saikie 
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YESS 





Weeki 





September 10, 1932 


893 











Old and Rare Books 








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learn the technique of library management. 
This scholarship fund is made possible by 
the cooperation of prominent American 
authors. The fund is raised at the annual 
meeting of the association from the sale of 
inscribed presentation copies of first edi- 
tions. This year the association will have 
mimeographed catalogs that will be sent to 
any dealers or collectors who will write for 
them. The Wisconsin Library Association 
Scholarship Auction will be held this year 
at Appleton, Wis., on October 6. Send 
for catalog at once to Florence C. Day, 
Wisconsin Library Association, Public Li- 
brary, Appleton, Wis. The issue this year 
contains some fine inscribed first editions 
including books of Edwin Arlington Rob- 
inson, Booth Tarkington, Sinclair Lewis, 
\largaret Deland, John R. Dos Passos, 
Sherwood Anderson, Mrs. Julia Peterkin, 
Edgar Lee Masters and many others. 


EK. Morrey, Chief of the Order Divi- 
sion of Duke University Library, Dur- 
ham, North Carolina, would like to get in 
touch with any person or institution hav- 
ing copies of—or information relating to— 
The Vicksburg Daily Citizen, published 
at Vicksburg, Mississippi, up till July 4, 
1863. 


THE ORIGINAL SALE catalog of Dean 
Swift's library is printed in facsimile as a 
supplement to a discussion of this library 
by Harold Williams, a small volume just 
published by the Cambridge University 
The information this catalog gives 
Was supplemented by a manuscript volume 
discovered in the library of Sir Walter 
Scott at Abbotsford which contained a list 
ot the Dean’s books and papers, 


Press. 


A Weekly Department 





Catalogs Received 


Alte musik bucher portrats. (No. 72; Items 563.) J. 
Halle, Ottostrasse 3a, Munchen, Germany. 

Americana. (No. 57; Items 303.) Dellquest’s Rare 
Book Shop, 1840 West Seventh St., Los Angeles, Cal. 

Bibliotheca genealogica. (No. 66.) Americus Book 
Co., Americus, Ga. 

Books relating to America. (No. 550; Items.) Fran 
cis Edwards, Ltd., 83, High St., Marylebone, W 

London, England. 

Contemporary literature and illustrative art, etc. (N« 
45; Items 392.) Argosy Book Stores, Inc., 45 

Fourth Ave., New York City. 

Fiction and miscellaneous books. H. R. 
Co., Springfield, Mass. 

Fine art and illustrated books. 
Co.. Springfield, Mass. 

First editions. (No. 5; Items 200.) Maxwell O 
Hunley, 2931 Laclede Ave., Los Angeles, Cal. 
First editions and other desirable books. (No. 502.) 
The Walnut Book Store, 132 South Ninth St., Phila 

delphia, Pa. 
First editions, association items, fine bindings, etc. 
(Nos. 417 and 418.) G. A. Van Nosdall, Maple, Wis. 


Huntting 


The H. R. Huntting 


First editions, mostly modern. (No. 12.) Gregory 
Mazer, 1529 North Clark St., Chicago, III. 
First editions of modern authors. (No. 19.) Philip 


Howard Furman, 363 West sist St., New York City. 
First editions of twentieth century authors. (Items 
757.) Cassanova, 2611 North Downer Ave., Mil 
waukee, Wis. 
General literature, including an addenda of the James 
E. Bayles collection of books about the sea, voy- 
ages, whaling, pirates, naval biographies, sea stories, 
etc. (No. 117; Items 950.) Dauber & Pine Bookshops, 
Inc., 66 Fifth Ave., New York City. 
Illuminated manuscripts and valuable books from 
the libraries of the Czars of Russia. (No. 309; 
Items 65.) William H. Robinson, Ltd., 16 Pall Mall, 
London, S.W.1 England. 


Interesting collection of English and American first 
editions. (Items 268.) Ralph T. Howey, 625 West 

Sixth St. New York City. 

Lincolniana. (No. 3; Items 170.) Tyson’s Book Shop, 
319 Caesar Misch Bldg., Providence, R. I. 

Miscellaneous collection of choice books. (No. 118; 
Items 254.) Dauber & Pine Bookshops, Inc), 6 

Fifth Ave., New York City. 


Modern first editions and fine press books. (No. 6; 


Items 319.) Philip C. Duschnes, 507 Fifth Ave., 
New York City. 
The navy and the sea. (No. 23; Items 60.) Ellis, 29 


New Bond St., London, W.1, England. 

New and used educational books. Missouri Store Co., 
Columbia, Mo. 

Northwestern Americana, books and pamphlets relat- 
ing to Alaska, Canada, Oregon, the Pacific North- 

west. (Items 309.) H. A. Johnson, 2079 University 

Ave., Berkeley, Cal. 

Old and modern books on the fine arts and archaeol- 
ogy. (No. 36; Items 1748.) Josep Porter, Montesion, 

2 Bis. Pral., Barcelona, Spain. 

Travel, Americana, etc. (No. 36; Items 1208.) The 
Holmew Book Co., 274 Fourteenth St., Oakland, 


Cal. 





The Publishers’ Th ee, 


The Weekly Book Exchange 


How to use ‘‘Books Wanted” and ‘For Sale’ 


ERMS: Under ‘‘Books Wanted” (a service 

for booktrade only) 15c. a line to subscribers, 
no charge for address; to non-subscribers, 20c. 
a line, charge for address. 

Under ‘Books for Sale’’ (not restricted) 15c. 
a line to subscribers, 20c. to non-subscribers. 
All other classifications 20c. a line. Bills ren- 
dered monthly. 


Write plainly on one side of paper. The 
Weekly is not responsible for typographical errors. 
Illegible ‘‘wants” ignored. Each title must begin 


on a separate line except ernest titles by 
author. Objectionable books excluded when not 
If books wanted were originally published in 
foreign language, state whether original or trans. 
lation is desired. s 


In answering state edition, condition and p 
including transportation. 

Give your name and address. 

Credit responsibility of advertisers is not ar 
anteed but space in the columns will be denied 
to dealers who misuse it. 


Make Your Ads Legible — Type Them! 


BOOKS WANTED 


Abbey Book Shop, Box 144, Lorain, Ohio 
Colored maps of Indiana before 1850. 
Bibliographies of Americana. Evans, ete. 
Early maps, unbound. Describe fully. 

Rare Americana & First Editions. (No modern). 





Wilkins, c/oAir Law Rev., Washington Sq., E.N. Y. 
Books, pamphlets and other material on balloons, 
flying machines and aeronautics. 





Alcove Bk. Shop, 936 B’way, San Diego, Cal. 

Holder. Fishes and Channel Islands. 

Hough. Passing of the Frontier. 

Holder. Log of the Sea Angler. 

Dantzig. Number the Language of Science. st 
ptg. 


American News Co., 131 Varick St.. New York 
Roosevelt. All in the Family. Putnam. 6 copies. 


American Play Co., 33 W. 42nd St., New York 
Singing Season. Isabell Paterson. 
Honor of His House. Andrew Soutar. 








Argosy Book Stores, 45 Fourth Ave., New York 
Morley. Ex Libris Carissimis. Fine. 


Argus Book Shop, 333 S. Dearborn St., Chicago 

Cummings, E. E. The Enormous Room. 1st ed. 

Bradley. The Etching of Figures. Pub. by 
the Chicago Society of Etchers. 

Weitenkampf. The Etching of Contemporary Life. 
Pub. by Chicago Soc. of Etchers. 

Hunter, Dard. Old Paper Making; The Litera- 
ture of Paper Making; Primitive Paper Mak- 





ing. 
Walker. The War in Nicaragua. 


Assoc. Students Store, Univ. of Calif., Berkeley 

Laurie. Painters’ Methods and Materials. New 
Art Library. Lippincott. 

At the Sign of the Bookworm, 6731 Hollywood 

Bivd., Hollywood, Calif. 

Tait McKenzie. Sculptor. Any books. 

Baker & Taylor Co., 55 Fifth Ave., New York 

Bancroft. Letters from England. 

Baring. Russian People. 

Bedford. King’s Passport. Putnam ed. 

Brandes. Main Currents in 19th Century Litera- 
ture. Set. 


Baker & Taylor—Continued 


Bernbaum. Drama of Sensibility. 

Bicknell. Territorial Acquisitions of U. 8 

Cabot. Training and Rewards of the Physician 

Canfield. Hop Pickers. 

Cooley. Chief Ethical Theorist; Contemporary 
Philosophy; Glossary (to Philosophy) ; Hel- 
lenistic and Mediaeval Philosophy. 

Corelli. Temporal Power. 

Corey. Cartoonist’s Art. 

Cram. Ministry of Art. 

Darrow. Story of Chemistry. Bobbs-Merrill ed 

Davis. Harper’s Boating Book for Boys. 

Davis. Influence of Wealth in Imperial Rome 

Dunn & Dimond. Commercial Arbitration. 

Ellis. Why We Have Taboes. 6. 

Ely. Property and Contract in Their Relations 
to the Distribution of Wealth. 

Faris. Romance of Rivers. 

Feldman. Regularization of Employment. 

Forster. Life of Sequoyah. 

Freeman. Visual Education. 

Grandgent. English and German Sounds 

Haaren. Ballads and Tales. 

Hall. From Youth to Manhood. 

Harrington. Typical.Newspaper Stories. 

Hazlitt. Faith and Folklore. 2 vols. 

Hervieu. Trail o fthe Torch. 

Hornblow. Training for the Stage. 

Howe. Mechaniical Drafting. 

Howison. Limits of Evolution. 

Keller. Song of a Stone Wall. 

Kies. Institutional Ethics. 

King. Wild Olive. 

LaFontaine. Fables. Illus. by Boutet deMon 
vel. 

Lemos. Art Simplified. 

Li, ¥Y. H. Theory of Tanning. 

Lorentz. Einstein Theory of Relativity 

Loving. Ten Minute Plays. 

Lucas. Runaways and Castaways. 

MacGregor. Book of Thrift. 

Macgregor. Netherlands. 

MacKenzie. African Adventures. 

McKilliam. Charles the First. 

Mach. Science of Mechanics. 

Markey. Band Plays Dixie. 

Mau-Kelse. Pompeii, Its Life and Its Art 

Maxwell. Training of a Salesman. 

Merwin. Aaron Burr. 1899. 

Minniegerode. Some American Ladies. 

Morgan. Rise of the Novel of Manners. 

Morley. Shandy Gaff. 





by 
en nol 
ed in 


Or trans. 


nd p 


lot iar 
® denied 


m ! | 


Ysiclan 
porary 
R32 Hel- 
il] r | 
me 
lations 
Mon 


| 


ptember 10, 1932 
Books Wanted—Continued 


Baker & Taylor—Continued 
Bible as Literature. 
json. Wild Animals of North America. 
cholson. House of a Thousand Candles. 
‘oll. Introduction to Dramatic Theory. 
atnam. Memoirs of a Publisher. 
Reeves. New Zealand (Ao tea roa). 
Rehmann. The Small Place. 
oynolds. The Banquet Book. 2. 
Teout. The Far Cry. 
hlesinger. Colonial Merchants and the American 
Revolution. 
Suicide and Other One-Act Comedies. 
Training for the Newspaper Trade. 
Stinner. Child’s Own Book of Verse. 
Smith. Our Nation’s Flag in History and 
dent. 
Stead. Opportunities for 
Home Economics. 
Stephen. English Literature and Society in the 
18th Century. 

Stevenson. Gloved Hand. 

Strong . Roman Sculpture from Augustus to Ton- 
stantine. 

Univ. Debaters’ Annual. Vol. 8. 

Verrill. Rivers and Their Mysteries. 

Ward. Exploring the Universe. 

Watson. Story of Copper. 

Wordsworth. Worsdworth. 

N.E.A. Dept. Amer. Ass’n of 
Yearbooks, 22-23, 24-27. 





julton. 


Ed. 3. 


sei er. 
Seitz. 


Inci- 


Women Trained iin 


Children’s Post Ser. 
Teachers College 
1 ea. 








Wm. Ballantyne, 1421 F St., Wash., D. C. 
Warriors in Undress. F. J. Hudleston. 
The First Bubble Book. 





Bargain Bk. Store, 406 - 15th St., Denver, Colo. 


Complete Set Philistine. Bound. State number 
of vols. 
Complete Set of The Fra. Bound. Giive number 


of vols. 

Burns, Walter N. A Year With a Whaler. 

All above must be in good condition and reason- 
ably priced. 
Barnes & Noble, 105 Fifth Ave., New York 
Kaplan. Historical Reasons Advanced for Teach- 
ing of Geometry. 
Mitchell. Last American. 
Pelley. Golden Rubbish. 
Morgan. Ancient Society. 
DeMeric. French-English Medical Dictionary. Pub. 
by Balliere & Fils. 
Gordon. French-English 
Blakiston. 

Dichmann. Basic Open Hearth 
Trans. by Reynolds. 

Adams. Hnits on Amalgamation 
Gold Mills. 

MeFarren. Practical Stamp Milling and Amalga- 
mation. 

Monroe. New Readers, 1 to 5. 

Peters. The Makers of America. 


Stokes. 
Putnam. 


Medical Dictionary. 
Process. 


Steel 


and Care of 


Beacon Book Shop, 43 E. 45th St., New York 


Totheroh. Burlesque. 
Patterson. Yacht Sails; Masters and Men. 
Patterson. Illustr. Nautical Encyclopedia. 


Kellermann. The Sea. 


Benoit, 1160 Market St., San Francisco, Calif. 

Mahan. Influence Sea Power History; and any 
other Mahan items. 

Wning, Osteopathy 
ment. 

Majors. Chiropractic Adjustments. 


D Principals Foot Adjust- 


895 


Berkshire News Co., 14 N. 6th St., Reading, Pa. 
Enyclopedia Britannica. 14th ed. 


Stanley 0. Bezanson, 1 Court St., Boston 
Scott. Anne of Geierstein. Dryburgh ed. Mac- 
millan. 


Ben Bloomfield, 65 University Pl., New York 
Boucicalt, Dion. The Corsican Brothers. A play. 


Bobbs-Merrill Co., 185 Madison Ave., New York 
Hughes. Innocent Voyage. 1st American ed. 


Book Barn, Route No. 1, Ridgefield, Conn. 
King, Caroline. Cook Book. 
Anything on Parrots. 
Tribulations of a Princess. By 

tyrdom of an Empress. 
Candee Genealogy. 2 copies. 








author of Mar- 


Book Club of the Air, 128 State St., Albany, N.Y. 
Leopard’s Spots. Dixon. D., D. 


Book Exch., 312 N. Washington Ave., Scranton, 
Pa. 

Medical Dictionary. Dorland. 

My Book House. Vol. 1. O. B. Miller. 

Ostwald. Theory and Practice of Painting. 


The Bookery, 1647 Welton St., Colo. 


Denver, 
Vitality, Fastintg and Nutrition. Carrington. 


Book Shelf, Wayne, Pa. 
History of France. Henrietta Marshall. 
copy in good condition. 





2nd-hand 


Book Shop, Davenport Hotel, Spokane, Wash. 
Shepherd. Gigzag Journey. 


Bookshop, 124 E. High St., Springfield, Ohio 

Cities of the Past. Marcel Proust. 

Dreaming River. Barr Moses. Stokes. 
Seceral copies. 





1909 


Book Supply Co., 564 W. Monroe St., Chicago 
Our Pistols and Revolvers. Chas Winthrop Saw- 
yers. Pub. by the Cornhill Co. 


Chas. L. Bowman & Co., 118 E. 25th St., N.Y. 

Lessons in Vocal Expression. Curry. 

The Culture of the Abdomen. F. A. Hornibrook 

History of American Revivals. Frank G. Beards- 
ley. 

History of American Literature. 
ler. 

Literary History of 
Moses Coit Tyler. 

Costume in England. 





Moses Coit Ty- 


the American Revolution. 


F .W. Fairholt. 


Brentano’s, 63 E. Washington St., Chicago 
Common Sense of Com’! Arithmetic. 
Ask Me a Question. Carolyn Wells. 
Autobiog. of Metternich. Ed. by Son. 
Sam Lloyd Cyclo. of 5,000 Puzzles. 
Life and Corres. John Stark. Sparks. 1860. 
Filipinni Int. Cook Book. Hodder & S. ed 
Law in Daily Life. Gondy. 
Physical Exercises for Daily Use. Crampton. 





Brentano’s, 1 West 47th Street, New York 
Mitcheson. Clouds Cuckoo Land. 
Munger. Latin Quarter. 
Northend. Remodelling Farmhouses. 
Prose Poetry of Robert Ingersoll. 


Smith. Philosophy in Hades. 
Thoraud. When Israel Is King. 

Van Rensselaer. Devil’s Picture Book. 
Vickers. Humphrey, Duke of Gloucester. 


Westervelt Family. 
Williams. Sandwich Glass. 
Autobiography of Geraldine Farrar. 






















































































































































































896 


Brentano’s—Continued 


Kirst eds.: Francis Thompson; John Davidson; 
Walter Pater; Fiona Macleod; Lionel John- 
son; Ernest Dowson. 

Bennett. Sexual Theology. 

Books on Graphology by Louise Rice. 

Brentano. Old Houses of New York City. 

de Monstvelet. Chroniques Covering the First 
Half of the 15tth Century. 4 vols. 1809. 
Eng. 

Fisher. Self Reliance. 

Ford. Today and Tomorrow 

Grant. Sun Maid. 

Grote. History of Greece. Readable type. 


Guizot Hiistory of France. 
Black’s trans. 

Harris. Pantopia. 

Hilles. German Atrocities. 

Hough. Story of Outlaw. 

Kellerman. Tunnel. 

Kulpe. Introd. to Philosophy. 
ner, trans. 1901 ed. 

Langpre. Philosophy of Duns-Scotus. 

Leonard. Little Red Chimney. 

McCarter. Wall of Men; Price of Prairie. 

MacOrlan. On Board the Morning Star. 


Brentano’s, 1322 F St. N.W., Washington, D. C. 
Munson. Management of Men. 
Quote anything on Game Cocks and Cock Fight 


ing. 

Warfield. Founders of A. A. & Howard Coun- 
ties, Md. 

Balch. Brooke Family. 


Wertenbaker. 
Stone. lLaughingest Lady. 
Stewart. Handbook of Pacific 
Memoirs of Napoleon by His 
of St. Helena. 
Fortune Magazine for 


Patrician and Plebian in Va. 
Islands. 
Physicians on Isle 
Aug., 1932. 

Bridgman & Lyman, 108 Main St., Northampton, 

Mass. 

Eddy. and Health 

Kent’s Manual. Mechanical. 

M. H. Briggs, 506 S. Wabash, Chicago 

Best prices in quick cash for following : 

Western History: Any book, pamphlet, map, view, 
manuscript, early magazine or newspaper 
files, dealing with the pioneer history of any 
state west of Pennsylvania. 

Overland Journeys to the West. 
Narratives of Explorers and Pioneers. 
Tales of Indian Fighting and Captivities. 
Pony Express, Overland Stages and Mail. 
Western Gold Fields and Mining Life. 
Cattle Trade, Ranch and Cowboy Life. 
Santa Fe Country, Trade and Traders. 
Rangers, Outlaws, Vigilance Committees. 
Railroads, especially to Pacific. 

Chicago. Directories, street maps, views, guides, 
almanacs, ete., before 1871. 

Abraham Lincoln. Autograph material, photogs., 
colored portraits, cartoons, songs, songsters. 
Unusual books, pamphlets, broadsides, en- 
tirely by or about Lincoln. Any date or 
language. 

It will pay well to quote anything above. 


Science 


N. Y. 
Introd. by 


Britannica Bk. Shop, 342 Madison Ave., 
Right Off the Chest Nellie Revell. 
Irving Cobb. 


B’way Bk. Shop, 136-69A Amity St., Flushing, 
a 


Mod. Herbal. woke: 
Story of Bad Boy. 


Grieve. 


Aldrich 


Used 
Not 1st. 


copy. 


Abridged Prom 


Pillsbury & Tich- 


The Publishers’ W ecki, 
Weekly Book Exchange 





Seen. 
Burrows Bros. Co., 633 Euclid Ave., Cleveland, 9. 


Illus. Hist. of French Lit. 

Girl from Rector’s. 

Gates of Kamt. Orczy. 

The Monster, Mother of 

The Other Side. Farand. 

Narrative of Gilbert Family. 

Ajax. Harrington. 

Nancy McIntyre. 

Laotzus. Tao and Wu Wu. 

De Vinci, Leonardo, Note Book. 

Browning, E. In Her Letters. 

Three Groups of Sermons. Neale. 

Catholic Dogma as the Antidote 
Laren. 

Trail of Ancient Man. 

Ends of the Earth. 

Life, a Work of Pryor Letchworth. 

My Year in a Log Cabin. 


Granges. 


Man.  Philpots. 


Parker. 


Doubt. Mi 


Outbreak of The Rebellion. Nicolay. 
Hist. of Civil War. Lossing. 
Industrial Depression. Hull. 

Moth Book; Butterfly Book. Holland. 


Hist. of Maumee Valley Basin. 
Browning. Ring and the Book. 


King Pippin, or, The Golden Apple. 


Chamber Music.  Killborne. 
Practical Marine Eng. Durand. 
Husband’s Story. Phillips. 


Ellis. Psychology of Sex. Set. 
Quite to the Game of Draughts. Sturges. 


Burton’s, 1243 St. Catherine St. W., Montreal 
J. Paterson Smythe. On the Rim of the World 
Studdert Kennedy. I Pronounce Them. 
Handbook of Indians of Canada. 

Life and Letters of Durhan. 

Life of Marguerite Bourgeois. 

Cadmus Bk. Shop, 342 W. 34th St., New York 
Wyeth’s Oregon Travels. Vol. 21. 

Thwaite’s Early Western Travels. Any condition 





Campion Bk. Store, 520 Summit St., Toledo, 0. 
Life of Gen. Phil. Sheridan. Set. 

Amer. Tech. Soc. Electrical Set. Fairly late. 
Thomas Slater, S.J. Cases of Conscience. 
Gould & Pyle. Curiousitie of Medicine. 
Countess Marie Larisch. My Past. 

Louise of Belgium. My Own Affairs. 

Carson Pirie Scott & Co., Bk. Dept., Chicago 
Don Carlos, ete. Schiller. In English. Trans 
Pub. or any other pub. 





Cass-Detroit B’kshops, 1737 Cass Ave., Detroit 

Hay. The Secret of the Submarine. 

Talbot. Submarines, Their Mechanism and Opera 
tion. 

Seaver. Deh-he-wa-mis, or, A 
Mary Jamison. 1824. 


Narr. of Life o! 


M. J. Catlin, 3424 W. Adams St., Chicago 

Carr. Pioneer Days in California. 
Farish. Gold Hunters of California. 
Karsner. Silver Dollar. 1st, D-w. 
Hough, E. Story of the Cowboy. 1st. 
Stewart, Wm. M. Reminiscences. 
Swasey. Early Days and Men of California 
Centaur Bk. Shop, 1224 Chancellor St, Phila. 
EK. A. Boardman. Small Yacht Racing. 
James MacKaye. Politics of Utility. 
John Herrmann. What Happens. 
Central Book Company, 93 Nassau St., New York 
Books and pamphlets on Forgery, Handwriting, 

Chemistry of Papermaking. 





‘ 
3 
4 
4 
; 









ww 
— 


WV ( Aly i q 
| September 10, 1932 














897 


Cornwall’s—Continued 
Lockwood. Colonial Furniture. 
Fithian’’s Diary. 
Eddy’s Letters from Annapolis. 
Buret. Hist. of Syphillis. 8% vols 
Kirke. Down in Tennessee. 
Southern Literary Messenger. Vol. 34 
Johnson. Cecil County, Md. 
Fiske. Dutch and Quaker Colonies. 


Cozy Bk. Shop, 3418 Jackson Blvd., Chicago 
Genealogies, Biographies, Civic Records, Parish 
and Loc al Histories of Scotland and Ireland 


Illus. ed 











Arthur Dean, “Deansgate, Manchester, England 

Walter. The Sickle. 

Walter. The Sharp Sickle. 

Dixie Bus. Bk. Shop, 81 Nassau St., New York 

Home, D. D. Lights and Shadows; Incidents of 
My Life. 


Doubleday, Doran, Att. L. A. Comstock, Garden 
City, N. Y. 
Christine. 


A. Cholmondeley. Macmillan. 1917 


Doubleday, Doran Bk. Shops, Garden City, N. Y. 
Confusion of Tongues. Ferguson. 





Doubleday, Doran Bk. Shops, 50 . 42nd St., 





Love. Elizabeth. 
Casuarina Tree; Painted Veil; On a Chinese 
Screen. Maugh: im. 











4 
i Books Wanted—Continued 
land, 0. =e —- 
. Central Book Co.—Continued 
Railroad Commission, Public Utilities and Opin- 
ions of the Attorney General Reports of 
All Sti ites. 
Constitut’l Convention Debates, Jrnls.; Bar Assoc. 
Rep’ ts; Law Jrnis. ; : early Laws of all States. 
~ Central Bk. Shop, 906 Ninth Ave., N. W., 
Washington, D. C. 
Foster. Coming Faith. 
Uld Baseball Catalogs, Spaulding’s, etc., before 
1924. 
Mi ——— — 
George M. Chandler, 75 E. Van Buren St., Chicago 
Gardiner. Thirty Years’ War. Scribner. 
Graves. Sechets German War Office; Secrets of 
Hohenzollerns. McBride. 
| Hodgkin. Italy and Her Invaders. 8 vols. 
| Hunter (Dard). Any books pub. by him. 
|) King. The Spreading Dawn. Harper. 1927 
Jerome. Three Men on Wheels. 
Mommsen. Provinces of Roman Empire. 2 vols. 
Sheridan. My American Diary. 
Smith. Col. Carter’s Christmas. 
Wylie. Life’s Response to Consciousness. 
Henderson. Stonewall Jackson. Vol. 1. 
Hickman. Canadian Nights ; Any books by him. 
Charles Bk. Haven, 328 W. 34th St., New York 
Collier's. 1913, Feb. 15, Apr. 26, "May ey: 
ntreal &. F. Clark, 702A Yale Sta., New Haven, Conn. 
Vorld My Antonia. Willa S. Cather. Ist ed. Mint. 
James Branch Cabell. ck Ed. 
Emile Zola items. 
Colesworthy’s Bk. Store, 66 Cornhill, Boston 
. Be and Become. W. Twain. 
Y ork Any book by Spiedel. Eng. or German. 
Se Columbia Univ. B’kstore, 2960 B’way, N. Y. 
: Chamberlain, B. H. A Handbook of Colloquial 
o. 0. Japanese. Ord ed. or later. 
H. W. Sweeney. Bookkeeping and Introductory 
Accounting. McGraw. 1924. 
John Hughes. Poems on Several Occasions. 
Spencer. Faerie Queen. John U pton ed. 
1. S. Colwell, 99 Genesee St., Auburn, N. Y. 
Ingalese. Fragments of Turth. D., M. & Co. 
Cz 
_— R. P. Conway & Co., 1701 Walnut St., Phila. 
Du Maurier. Peter Ibbetson. 1st English. 1923. 
Rowland. Jefferson Davis, Constitutionalist. 10 
troit vols. 
era Cornell Co-operative Soc., Ithaca, N. Y. 
Canby. Definitions. 2nd _ Series. 
Cornwall’s Old Bk. Shop, 227 idianadiaaiins Ave. 
; N. W., Washington, D. C. 
0 Earle. Chesapeake Bay Country. 
Harrison. Roman Farm Management. 
Parton. Life of Jefferson. 
Mahan. Old Fort Crawford. 
McMurray. Treatise. 3 vols. 
Cooke, John E. Any titles. 
Culbreth. Pharm. Botany. 
Longstreet. Manassas to Appomatox. 
ila. Claiborne. Life of Quitman. 
Hill. Life of Benj. Hill. 
Orlando Furioso. 
Jenkinson. Life of A. Burr. 
Jas. Buchanan. Works. 12 vols. 
ork \.L.A. Portrait Index. 
ng, Poore. Description Catalogue. 


os. Famous War Correspondents. 
“acGahan. Turkish Atrocities in Bulgaria. 


Doubleday, Doran Bk. Shops, Commodore Passage- 
way, Grand Central Term., New York 
Life Everlasting. Marie Corelli. 





7 td Doran Bk. Shops, 31 Nassau St., N.Y. 
Garrett. Cinder Buggy. 

The Gentleman Adventurer. 
Anything on Irish Terriers. 


Red Nelson Pkt. ed 
Describe. 


Winds of the World. Talbot Mundy. Ist ed. 
King of the Black Isles. J. U. Nicolson. 


Collected Poems of Robert Frost. Limited ed. 
by Random House. 
Les Grand’s Voyages. 


ed. Illus. take on 


Theodore de Bry. 1791 

from the original ed. 

Doubleday, Doran Bk. Shops, Broad St. Sta. Bldo.. 
Philadelphia 

Barnum’s Own Story. Viking Pr. 

C harles- James Fox. Drinkw: ater. 


310 N. 8th St., 


Doubleday, Doran Bk. Seni 
St. Louis, Mo. 
Lyman’s Historical Chart. 
Burk. History of Virginia. 38 vols. 
Hayden. Genealogies. 
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Life of Knute Rockne— 
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C. W. Day. Art of Miniature Painting 

Verrill. Old Civilization of the New World 

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898 





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bridge, Mass. 
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to 1857. 
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Sewall, Mary W. Neither Dead nor Sleeping. 
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A Country In- 
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South Carolina, Gardens of, All books on. 

Spalding. Official Football Guides. 1892, ’98, 


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Ama 


Almanacks. 


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Spalding’s Official Baseball Guides. 1877 and 
1891. 
Spalding, Nickerson & Wright. Warfare. 


Stone, J. H. England’s Riviera. 

Stockton, Frank. A Northern Voice for the Dis- 
solution of the Union. I8G1; Tales Out 
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Sedgwick, Cath. M. Redwood. 


Singleton. Furniture of Our Forefathers. Small 
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Tarkington, B. The Guardian; Stay with Flag 
ons and Three Yarns. Ist eds. 


Terry. American Clock Making. 
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Tolson, J. E. Scissors Stories. 
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Verrill, A. H. Bimshaw the Pirate. 


American 


Vuillier. History of Dancing. 

Wade. Little Animal Stories. 

Walton. Angler’s. Lippincott. 1907; Burt. 
1894. 

Warschauer. What Is the Bible? a Modern Sur- 
vey. 


Washburn, M. House on the North Shore. 


Wathen, Burt, etc. Story-Telling Time. 
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1758 


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Diagnosis of Disorders of Speech. 





Rept 


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Beptember 10, 1932 


Books Wanted—Continued 


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stephen 

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Hill. Hist. of Henry Co., Va. 

Mass. State Lib. Handlist of Session Laws. 

Scammon. Hist. of Whale Fishery. 

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Jenkins, 1904; Putnam, 1891-1908; Rich- 
mond, 1897. 

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Reminiscences. Annie Heacock. 

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What Do You Know? Payne. 

Manual of Individual Mental Tests. 

Elements of Non-Euclidian Geometry. 
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Scherger, Geo. L. The Evolution of Modern 
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Balch. Papers relating to Md. Line. Phila. 1857 ° 

Baldwin. Joseph Galloway. New Haven. 1903 

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Billings. Guide to Middle Eng. Metr. Romances 

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Boswell-Stone. Shakesepare’s Holinshead Chroni- 
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Brady. Episcopal Succession in Eng., Scotland, 
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Canada. Archives. Special pub’ns B & KE. 
Canadian Hist. Ass’n, Ottawa. Rept. of Annual 

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Chaucer Soc. Pub’ns. 1st ser., 54; 2nd ser., 26. 
Cheyney. Social Changes in England. Phila. 
Collection of Tracts from Late News Papers. 
Vol. 1 only. 1768. N. Y. Holt. 
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Cooper. Consolidation of Parties. Columbia. 
1834; Lectures on Pol. Econ. Columbia. 
1826. 


Bibliotheca Lindesiana. MHand-list to Early Eds. 
of Greek and Latin Writers. Lond. 1885. 

Deanesley. List of Eng. Books from Mediaeval 
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Deschamps. Lists des lieux d’impression en Eu- 
rope. Paris. 1900. 

Diffenderfer. German Immigrants into Pa. 

Documentos para la Historia de Mejico. II ser., 
t. 5; III ser.; IV ser., Mex. 1855-57. 

Dodd. Revision of State Constitutions. Balt. 
J. H. Stud. in Hist. & Pol. Sci. N.S.I. 

Dramatic Index. Ed. by Faxon. 1913-1929. 

Dumoulin. Catalogue des incunabulas de la biblio- 
theque de Valence. 1901. 

Durang. Hist. of Phila. Stage, 1749-1855. 

Duval. Antone Verard. Toulouse. 1898. 

Dyer. Democracy in the So. Nashville. 1905. 

Edinburgh Rev. Vol. 232. Gen’! Index to vol. 171. 

Edwards, Jonathan. Works. N. Y. 1829-30. 

Firth. Lists of Ambassadors. 1906. 

Fleming. Civil War and Reconst. in Ala. 1905. 

Follen, Chas. Works & Memoirs. 5 vols. 

French. Hist. Collections of La. Vol. 4. N. Y. 752. 

Graves. Forged Letter of Gen. Lee. Richmond. 

Guilday. Life of John Carroll. N. Y. 1922. 2 v. 

Hammond, J. H. Selections from Letters. 1866. 

Hammond, O. G. Tories of New Hampshire. 1917. 

Harcourt Papers. Vol. 4. Oxford. 1880. 

Hasse. Index of Econ. Material; ‘‘Ohio.’’ 2 vols. 

Hist. of Stanislaus Co., Calif. L. A. 1921. 

Holls. Franz Lieber, Sein Leben. N. Y. 1884. 

Jack. Sectionalism in Ala. 1919. 

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N. C. 

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zung und erganzung. Vols. 3-6. Leipzig. 

Kilroe. Saint Tammany. N. Y. 1913. 

Kittredge. Observations on Chaucer’s Troilus. 

Lane, J. E. Jean-Francois Coste. N. Y. 1928. 

Lang. Horace Mann, His Life & Work. 1893. 

Library Journal. Vols. 11 & 12. 

Lieber. Ency. Americana. Phila. 1839-47; Essays 
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Lincolniana Book Plates. J. Stewart, ete. 1913. 

Loeb Classical Lib. Set 2nd-hand price. 

Louisiana Hist. Quart. II, 4; III, 1; XII, 4. 

McLaughlin, A. C. America & Britain. 1918. 

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Mayo. Horace Mann & the Great Revival. 1898. 

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Keysers. Gand. 1841. 

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Modern Philology. Vol. 5, no. 2. 

Moore, Thos. Memoirs. Ed. by Russell. 1853-6. 

Mulsant. Les ennemis des livres. Paris. 1879. 

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1913+-. 


Pierce. Memoir of Chas. Sumner. 1898. V. 3 &4 

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Powell. Nullification and Secession. N.Y. 1909 

Priestley. Scott’s Northern Party. 1914. 

Prime. Some Account of Temple Family. 189¢ 

Publishers’ Weekly. Vols. 1-63. 

Rife. Vermont and Great Britain. 1779-83 

Rogers. Dict. of Abbreviations. N. Y. 1913 

Roth-Scholtzius. Thesaurus symbolorum ac em. 
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vol. 35. 

Russel. Econ. Aspects of Southern Soscialism. 

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geois. 1893-96. 

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ner in Strassburg. 1894. 

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Sotheby & Co. Cat. Nov. 30-31, 1898. Snow Lib 

Spencer. Corpus Christi Pageants in England. 

Spenser. Shepheardes’ Calendar. Spenser Soc. 
Pubs. N. S. No. Ia, extra no. 

Springer. Zur musiktyographie in der incuna- 
belzeit. Leipzig. 1903. 

Stevens. Party Politics & Journalism. 1916. 

Taylor, John. Correspondence. Richmond. 1908: 
Definition of Parties. Phila. 1794; Letters 
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Taylor. Life o Chevalier John Taylor. Lond 
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App. 
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Vidal. Catalogue des incunables de la Bibl. de 
Peripignan. Paris. 1893. 
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Watson. Tudor Schoolboy Life. 1908. 
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Wheeler. America Through English Eyes. 
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Wright. Reliquiae Antiquae. Lond. 1845. 
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September 10, 1932 


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The Man Who 
_ Kennerley. 
From Pekin to Paris. Barazini. 

Hindrances of Life. Muller. Kennerley. 

The Bride of Dreams. Van Eeden. Kennerley. 
_ End of Dreams. Wilson. Kennerley. 

Mr. and Mrs. Moon. LeGallienne. Harper. 





Dreamed Right. Holt White. 


Kennerley. 


norner & Wood Co., 1512 Euclid Ave., Cleveland 
“Nancy MacIntyre. Parker, 


Wreck of the Ville de Havre. 


gO 


Kroch’s B’kstores, 206 N. Michigan, Chicago 


Cather. My Antonia. Ist ed. 
Cobb, Irving S. Abandoned Farmers. 
Dolezalek. Theory of the Lead Accumulator. 


Trans. by Von Elm. 
Harris, Fran. That Man Shakespeare. 
Jumeau. L’Accumulator (Stuage Batteries), in 
French or English. 
Lewis, Alfred H. The Boss. Grosset. 1917. 
Newton, Alma. Love Letters of a Mystic; The 
Blue String; Memories; Jewel in the Sun; 
Shadows; Dreaming True. 


Phillips. The Plum Tree. Grosset. 1912. 
Piesse. Art of Perfumery. London. 1891. 
Prentice. Stepping Heavenward. 


Winnie O’Wynn Stories. Book form. 
J. J. Laughlin, 4211 Gano Ave., St. Louis, Mo. 
Nat. Geo. Mag. Before 1916. 


Chas. E. Lauriat Co., 385 Washington Boston 

Dunsany. King of Elfland’s Daughter; Time and 
Gods. Pub. Luce; Plays of Gods and Men. 
Pub. Luce. 

Hillyer. The Five Books of Youth. 

King Rene’s Daughter. Trans. Martin. 
Holt. 

Lawson. Frenzied Finance. 

Rohde, Eleanor. Herb Garden. 

Sedgwick, Catherine. Hope Leslie. 

Sedgwick, H. D. Apology for Old 
says on Great Writers. 

Silberer. Problems of Mysticism. 

Transporting A. E. F. Western Europe. 

Wiggin, K. D. Old Peabody Pew; Rose of the 
River; Robinetta. 

Wilder. Adv. in My Garden. 





Pub. 


Maids; Es- 





Leary, Stuart Co., 9 S. 9th St., Philadelphia 
Wilson. Select Specimens of the Hindu Theatre. 
Ond ed. 1830. 


Lenox Hill Bk. Shop, 1186 Madison Ave., N. Y. 
American Clock Making. Henry Terry. 











Lester’s, 70 Broad St., Atlanta, Ga. 
The Wrong Twin. Harry Leon Wilson. 





Lewis St. B’kshop, 27 Lewis St., Hartford, Conn. 

Palimposest. Hm. 3B. 

Pottery of the Near East. Pier. 

Old Houses of Connecticut. B. C. Trowbridge 

Art and Artists. Illus. by H. W. French. 
A. T. Lewis & Son, Denver, Colo. 

The Christmas Festival, Its Origin, History and 
Custom. William & Leonard. Common- 
wealth Co. 





Lincoln, Nebr., Bk. Store, 132 South 12th St. 
Mason, A. E. W. House of the Arrow. 


Little Bk. House, Nantucket, Mass. 
D’Artes Essais et Conference. Quebec. 1909. 
Vicar of Bullhampton. Dodd, Mead. Cloth. 2 


vols. 





Lofland Bk. Shop, 732 W. 6th St., Los Anaeles 


Furness. New Variorum ed. Shakespeare. Cym- 
beline and Coriolanus. 

Glazebrook. Dictionary of Applied Physics. 5 
vols. 

Wood. Physical Optics. New ed. 


Must be cheap. 





Login Bros.. 1814 W. Harrison St., Chicago 
Sigmund Freud. Collected Papers. Vols. 1 & 2. 
Sherrington. Integral Nervous Dis, 











go2 


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Richards. Stepping Westward. Ist ed. 
Lowman & Hanford Co., 1514 Third, Seattle, 
Loud Speakers. Balbi. 
The Permanent Palette. Fischer. 

McAuliffe Paper Co., Inc., Burlington, ‘Vt. 


Encyclopedia Britannica. 13th ed. 
Copeland’s Reader. Scribner. 


J. McDonough Co., 174 State St., Albany, N. Y. 
Father Sullivan’s Letters to Piux X. 





Dickinson, J. K. Speches, etc. 1867. 
Dickinson, D. S. Speeches, ete. 
John Bigelow. 2 vols. N. Y. 1885. Bigelow 


Lingard’s His’ty England. Cheap. 
Asher’s Bibliography. Amst. 1854-67. 


Osgood’s Rept. Public Archives of N. Y. 
Percy’s Reliques. 








Frazer. Golden Bough. 12 vols. 

Smollet. Perigrine Pickle. 

Prints of Am. Political Caricatures prior 1860. 

Various Works of B. J. Lossing. 

Ward Macauley, 869 Pallister Ave., Detroit 

Journals of Illinois State Historical Society. Sin- 
gle copies. Quote price on odd vols. One 
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Taylor. The Alphabet. 2 vols. 
Petrie. Formation of the Alphabet. 
Year’s Work in Classical Studies. 1915. 
Harper’s Mag. Jan., 1911. 
Journal of Amer. Oriental Soc. 1901. 
Journal of Egyptian Archeology. Jan., 1916. 
Marcus Bk. Store, 84 Fulton St., New York 
Breasted. Ancient Records. 5 vols. 
Marshall’s Variety Store, Fredonia, | Kans. 
Animal Kingdom. In Colors. By Dr. Zwanzige. 
Pub. by Saalfield. 
Mass. Inst. of Technology Library, Cambridge, 
Mass. 
Dushman, S. Production and Measurement of 
High Vacuum. G. E. Review. 1922. 
L. S. Matthews & Co., 3554 Olive St., St. Louis 
Morris. Anatomy. 
Holt & Howland. Pediatrics. 
Keyes. Urology. 
Hiss Zinsser Bacteriology. 
1. Mendoza Bk. Co., 15 Ann St., New York 


Salon. 1874. 

















The Publishers’ liu 








Weekly Book Exchange 
oe ee 
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Becker. Gallus, Charicles. 

Anderson. Castillo del Oro. Panama 
Ramsay. Hist. Am. Revol. 2 vols. 
Simpson. Worship of Death. 

Hartland. Legend of Perseus. 

Perry. Japan. Sets and odd vols. 

Methodist Bk. Concern, 150 Fifth Ave., New Yori 
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Pomp & Glory. Biography of Boies Pent 
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Ole Luke Oie. Swinton. 





Life of Lord Fisher. Admiral Bacon. 
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Pacific in 20th Century. Golovin. 





L. Miller, 9100 Woodland, Kansas City, Mo 
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Lady or Tiger. 

Tom Sawyer. 

Pentland Rising. 

Water Babies. 

Old Wives’ Tale. 

Way of All Flesh. 

Campaign Song of White Eagle Club. 184 

Huckleberry Finn. Blue binding. 


Soldiers’ Armour of Strength. 1863 
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Southern Americana. 

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Baltimore Museum. 1837. 
Novels before 1805. 


Minnesota Book Store, 318 - 14th Ave., S. E., 
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The Photo 
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D. H. Newhall, 100 E. 42nd St., 
Hart, A. B. Manual of Am. History 
macy. 
Kennedy. Blackwater Chronicle. 
Poore. Ben Perley, Reminiscences. 
Wallace, Lew. Autobiography. 
Wandell & Minne gerode. Aaron 


Newman Bk. Shop, Box 191, 


116 


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Compton’ s Pictured Encyclopedia. 15th ed 
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Puck. American ed., English text. Bound v 
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L. 1. Newton, 8 Genander, Auburn, Mass. 
Martial. Trans. T. May. 1629. 
Norman Remington, 347 N. Charles St., Balt 
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Newton. Dr. Johnson. Ist Trade ed. Little, B 





Old Capitol Bk. Shop, 55 W. 2nd, Chillicothe, 0 








Squier & Davis. Anc ient Monuments 

Old Corner Bk. ies, 50 Bromfield St., Boston 

H. P. Douglas. How Shall Country Youth B 
Served ? 

Humphreys. Practical Book of Garden Arch 
tecture. Lippincott. 

S. O. Jewett. Tory Lovers. 

SS EE Ea _— — —— 

C. C. Parker, 520 W. 6th, Los Angeles, Cali! 


Reflections of a Bachelor Gir! 
Life in Inland Waters. 


Rowland. 
Dr. Ward. 





Sv 


\\ 


Ou 
x 
Wa 








lew Y ork 


CW Y ork 


Pem 


S. E., 
1916 


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Boston 
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Sept mber 10, 1932 


Books Wanted—Continued 
nT 
Cc. C. Parker—Continued 


Dive! Capt. Desmond, V.C.; Great Amulet; 
Sunia. 

Lipp Key Notes of Homoepathic Materia 
Medico. 

Pride and Prejudice. 

Rolland. Beethoven. 1910. Millet. 

Scoggins. Red Gods Call. 

Rubaiyat. Dulac illustrations. 

Peabody Bk. Shop, 913 N. Charles, Baltimore 

Leviticus, Numbers, Vol. 3; Deuteronomy, Vol. 
4. Commentary. Handy si e. Oxford. 


Marx & Engels. Communist Manifesto. 

Machen. Ornaments in Jade. 

April Elegy 1916, Some Recent Poets of Note. 
Kennerly. 1910. Rep. Pub. Library. 


Ficke & Tom Metcalf. Their Book. Davenport. 
1901. 

Injunction Against Labor, 1908. Davenport. 
1908. 

Red and Blue. Davenport. 1899-1900. 

Harvard Advocate, 1900-1904. 














North American Review. Vol. 103, Sept., 1911. 

The Arts, August and April, 1923. 

Indian Prints. Catlin. 

Bruce. Wm. Senator : Recollections, Seven 
Great Baltimore Lawyers; Selections from 
Speeches and Writings; Additional Selec- 
tions from Speeches and Writings. 

Pettibone McLean, 14 W. 1Ist St., Dayton, Ohio 

Lawson. Fre snzied Finance. 

V R.I. Queen Victoria. Marquis of Lorn. 

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Adams. Epic of America. Ist ed. 

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Miss Owenson. Wild Irish Girl. 

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Scharff & Westcott. History of Phila. 3 vols. 
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Deland. Old Garden. 1886 ed. 

Smith. Colonel Carter. Fine 1st issue. 

The Power of Sympathy. 2 vols. Boston. 1789 
l’Auberteuil. Miss MacRae. Phila. 1784. 
The Farmer’s Friend. Boston. 1793. 

The Coquette. Boston. 1797. 

Clara Howard. Phila. 1801. 

Secret History, or, Horses of St. Domingo. 
Randolph. Phila. 1823. 

The Refugee. New York. 1825. 

Ormond. New York. 1799. 

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Pooh Corner Ltd., 
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Devil Tales. Virginia Fraser Boyle. 

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_ Princeton Univ. Library, Princeton, N. J. 

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254 

Met utcheon. The Prince of Graustark. 

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Book House. Vols. 2 and 3. Artcraft binding. 


Dana Rice Gallery, 1184 Westminster St., 
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only. 








Army Songs 


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Rike- Kumler Co., Dayton, 





Benj. Disreali. Curiosities of Literature. 

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Book of the Divine Consolation of Blessed 
Angels. 

Blake. Old Va. and Her Neighbors. 

Cooks, Edmund Vance. Books by. 

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DeMorgan, Wm. Books by. 

Farabornt & Varnner. Traite et Postique des 
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Howell. History of Southampton. 2nd ed 

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Merritt. The Face in the Abyss. 

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Powell. Nullification and Secession. 
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Rochefort’s Book Shop, 27 Court Sq., Boston 
Churchill. Richard Carvel. Ist ed. 
Collier’s Wekly. Feb. 15, Apr. 26, 

1913. 

Delineator. June, 1919. 
Edwards. Campaign of ’98. 
Ludendorft’s Own Story. 2 
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Scheer. German Fleet. 
Sims. Victory at Sea. 

B. B. Ruder, 8. W. 47th St., 
Lyric Year. 1912. 

Des Imagistes. 1914. 

Bradley, W. A. Old Christmas. 
Leonard, W. E. Sonnets and Poems. 
Hudson, W. H. Green Mansions. 1st. 
Jeffers (Robinson). All Ists. 


Russell’s Bk. Shop, 


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vols. 





aw York 


1906. 





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St. Louis, Mo., Public Library, = 14th St. 
Dresser, A. G. Philosophy of P. - Quimby. 
St. Paul, Minn., Bk. & Stat’y Co., 55 E. 6th. 


1919 vol. 


O. Henry Memorial Short Stories, 


Sanford’s, 222 W. 3rd St., oes lowa 
Mary E. Waller. Deep in the Hea rts of Men. 
Albert Prescott Mathews. Physiological Chemistry 











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Berkeley, Calif. 

Chalfont, W. A. Story of Inyo. 

Smith, Adam. Theory of Moral Sentiments. 


Schenectady Public Library, New York 
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chin. 








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Genealogy of Cowan Family. 

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Bronte, C. Shirley. Haworth ed. 

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een, 
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J. W. Stacey, 236 Flood Bldg., San Francisco 

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Stanford B’kstore, Stanford Univ., Calthersia 
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Baker. Fundamental Law Amer. Constit. 
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Ross. Early Settlers in Oregon. 


Serviss. Astronomy with Opera Glass. 
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Wells. World William Clissold. Vol. 1. 

Williams. Anglo-Amer. Isthmian Diplomacy 
Wolff. Greek Romances Elizabethan Fiction 
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Beebe. The Bird. 





Stern Bros., Bk. Dept., New York 
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Route. Adam & Chas. Black. 





Stewart Kidd, 19 E. 4th St., Cincinnati, Ohio 
Crome Yellow. Huxley. 
Marion Sims. The Story of My Life. 











W. K. Stewart, Bk. Dept., Louisville, Ky. 
Vails Annular Theory. 
Vails Canopy Theory. 





Stokes & Stockell, 224 6th Ave., Nashville, Tenn. 
Aiken. Earth Triumphant. 





Stone & Thomas, Wheeling, W. Va. 
Clay. <A Belle of the Fifties. 
Chestnut. A Diary of Dixie. 


















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Josep 
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Jacks 
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Beptember 10, 1932 


PEmerson Hough. 


Joseph Hergesheimer. 


Books Wanted—Continued 


Street & Smith, Att. H.W.R., 79 7th Ave., N. Y. 
as, W. Harmon. 
Captain 


Hell on the Border. 


Duke. Famous Criminal Cases. of 


America. 


The Story of the Cowboy. 





—— 


‘Studio Bk. Shop, 12 N. Phelps, Youngstown, 0. 
"Harry Elmer Barnes. 


Living in the 20th Cen- 
tury. i 
San Cristobel. 


Cora Harris. Daughter of Adam. 


Gibbons. Decline and Fall of Roman Empire. 
Set. 

Jackson. Suffering Here and Glory Hereafter. 

Norris. McTeague. 

Phyloss. Dweller on Two Planets. 

Taggard. May Days. 


Elihu Vedder. Rubaiyat. 

Stephens. English Thought in the 18th Century. 

Werfel. Goat Song. 

Stephen Crane. Complete set. 

Thomas Fielding. Set of Novels. 

New Nature Library. 20 vols. yellow or green 
bdg. 


Eugene Sue. Works. Set. 

Wild Flowers of the State of N. Y. 2 vols. 

Willa Cather. 1st eds. Mint copies. 

Chris. Morley. All 1st eds. Mint. 

Edna St. V. Millay. Fatal Interview. Ist ed. 

Thomas Wolfe. Look Homeward Angel. 1st 
only. 


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Technical Bk. Co., 432 Market St., San Francisco 
U.S.G.S. Folios, Bulletins, Water Rights Papers. 
Business, ‘l'echnical and Scientific Books. New. 
Telegraph and Cable Codes. New or used. 


Edward H. Terry, 9713 Santa Monica Blvd., 
Beverly Hills, Calif. 


Wilkinson. Golden Songs from the Golden 
State. 
Watermann. Self-Instruction Course for Civil S. 


Verlaine. Poems. Duffield. 
Schokotoff. Art of Soviet Russia. 
Shotwell. Driftwood. 


Taggard. Travelling Standing Still. 
Speaker’s Garland. 


Sousa. National, Patriotic, and Typical Airs. 
Sadler. Physiology of Faith and Fear. 

towell Forty Years an Advertising Agent. 
Rohrbough. Successful Stunts. 

Rockstro. General History of Music. 

toberts. Under the Tree. 

Rickmers. Ski-ing for Beginners. 

teed. Phantom of the Poles. 

tedfield. Control of Heredity. 


Raphael. 
tabb. 


Goethe the Challenger. 
National Epics. 


Price Handbook of Sanitation. 

Oxford Book of Canadian Verse. Selected. 
_ Campbell. 

O'Sullivan. Lectures on Preparatory Scientific 
_ Instrumentation. 

Uisen. Pure Foods. 

Newman Gist of Evolution. 

Mumford. Oriental Rugs. 

Morrison. Missionary Heroes of Africa. 

ne ie. Twenty Minutes of Reality. 

a Husbands and Lovers. 

" Pages in Waiting. 


Johann Fauste: The Man: A Myth. 








Edw. H. Terry—Continued 
Mayo Foundation Lectures on Heredity. 


People’s Marx. Tr. Tresk. 
Marquand. Greek Architecture. 
Marine and Naval Boilers. U. 8. Naval Inst. 


Macy. Dictionary of Color. 
Lyly. Euphues. 


Lindberg. Economic Pinch. 

Lester. Ku Klux Klan. 

Kremburg. Scarlet and Mellow. 

Kennedy and Gordon. Free Lance Writers. 

Kansas State Historical Society Publications. 
Vol. I. 

Painting and Decorating Works Methods. 

Jank. Practical Handbook on Spices. 

Hale. Calculations of General Chemistry. 

Griffith. Parks, Boulevards ,and Playgrounds. 

George Peabody College. Self-testing Activities; 
Physical and Health Education Material. 

Froude. Thomas Carlyle. 

Flint. Chemistry for Photographers. 

Fitzgerald. Stories of Famous Songs. 

Embury. Early American Churches. 

Chinese Art. Pub. Batsford, 1925. 

Bunin. Village. Tr. Hapgood. 


Barry. St. Paul and Social Psychology. 

Colmon. Natures’ Harmonic Unity. 

Hodge. Spanish Explorers in the Southern U.S. 

Ade. Fables in Slang. 

Begbie. Windows of Westminister. 

Baker. Companion to Play House. 

Broughton. Electrical Handling of Materials. 

Briggs. Buying and Selling Rare Books. 

Bierstadt. Three Plays of Argentine. 

Berg. Favorite Irish Melodies of Thomas 
Moore. 

Benson. English Hymn. 

Brown. Bleck Man: His Antecedents. 

DeLawrence. Sixth and Seventh 300ks_ of 
Moses. 

Scarf. History of Delaware. 

Trollope. Corneille and Racine. 

Vasey. Agricultural Grasses. 

Larkin. Within the Mind Maze. 


Scenes from Dickens adapted by Pertwee. 
Barton. Celebrated Spies. 

Yates. Modern Master Play. 

Wicks and Gerald. Popular Songs. 


Vandenberg. Alexander Hamilton. 

Vickers. Metals and Alloys. 

Parsons. New Light from the Great Pyramid. 

Prescott and Dodge. Private Lifé of the Ro- 
mans. 

Peterson. Cicero. 

Sabin. Kit Carson Days. 


Merrick. Old Times on the Upper Miss. 

MacCarthy. Newspaper Workers. 

Nowlin. The Negro in America. 

Osborne. Painting and Interior Decoration. 

James. Heroes of California. 

Jordan. Leading American Men of Science. 

Gaylay. Plays of Our Forefathers. 

Goodman Mining Handbook. 

Elliott. Biographical Storv of The Constitution. 

El Cid Campeador. Tr. Huntington. 

Craig. Lineage of Jose Rizal. 

California Division of Mines. Bull. 

"2896 Formulas for Pharmacists. 

Engineering Mathematics. U. S. Naval Inst. 

Earle. Life at the U. S. Naval Inst. 

Beale. Botany, History and Evolution of Gladio- 
lus. 

Brown. Embryology, Anatomy and Histology of 
the Eye. 

Benjamin. Life of Toussaint L’Ouverture. 

Bottome and Smart. Stenographic Expert. 

Baker. Modern Gunsmithing. 

Berendson. Selma Lagerlof. 


no. 9. 


900 
Edw. H. Terry—Continued 
Huneker. Unicorns; Ivory Apes and Peacocks. 
Haggard. What You Should Know About 
Health. 


Any Spanish Costume Plate Books. 

Frankel. Popular Encyclopedia of Health. 

Bull. of The Beaux Arts Inst. of Design, Mar., 
1925. 

Child (Editor). English and Scottish Ballads. 
Boston. 1857-59. 8 vols. 

Wise. Jews Are Like That. 

Bigelow. Oceanography. 

Ayers. Gold and Sunshine. 

Allen. Star Names and Their Meaning. 

Texas Educational Survey, Parts 1-7. 1924-25. 

Republican Party. 18th Rep. of Proceedings. 

Anniversary Papers by Colleagues and Pupils of 
George Lyman Kittredge. 


Bowker. State Publications. Publishers’ 
Weekly, 1899-1909. 
National Conference of Social Work. Proceed- 


- 


ings. 1875-1883, inc.; 1885, 1888, 1915- 
16, ine. 

Hill. Muscular Activity. 

Barr. Mental Defectives. 

Paulsen. Kant. 

MacCarthy. Book of Irish Ballads. 

McManus The Passionate Hearts. 

Harper. Trend in Higher Education. 

White. Camp and Trail. 

Williams. Social Aspects of Mental Hygiene. 

Yamamaka. Jui-Jutsiu. 





Their Book “Shop. 5 Pikes Peak ‘Ave., Colorado 
Springs, Colo. 

Cactaceae. Pub. Carnegie Institute. 

Thoms & Eron, 89 Chambers St., New York 

Farley. Life of Cardinal McClosky. 

Human Nature in Politics. 

A Preface to Politics. 

Golden Robin. 

Skeat. Selections from North’s Plutarch which 
Illustrate. 

Sherman. Shaping Men and Women. 

T. K. and the Great Work in America. Dr. 
West. 1918. 

Mason. Song Lore of Ireland. 

Griswold. Index to Harper’s Weekly. 

Moulton’s Library of Literary Criticism. 

Hero of Alexandria. Pneumatics. ms SY. 1851. 


Tulsa, Okla., Bk. Shop, 517 S. Main St. 
Crane, S. Complete Works. 12 vols. Knopf. 
Otto Ulbrich Co., 386 Main St., Buffalo, N. Y. 
Sun Also Rises. Hemingway. ist ed. 

Mabel Ulrich’s Bk. Shop, 113 First Ave. S. W., 
Rochester, Minn. 
Havelock Ellis. Goldberg. Pub. by Simon & 
Schuster. 


Union Sq. Bk. Shop, 30 E. 14th St., New York 
American Autographs, Literary and Ilistorical, 
constantly wanted. 








Universal Library eile 240 isaiidiniiiie BON. 

Garnett, J. M. Genealogy of the Mercer-Gar- 
nett Family of Essex County, Va. 

Adams, Ch. F. Life of John Adams. 

Brown, J. John Bunyan: His Life, Times and 
Work. 

Meigs, Wm. M. The Life of John Caldwell 
Calhoun. 

Wyckoff, R. D. Studies in Tape Reading. 

Wodehouse, P. G. The Little Warrior. 1920. 

Studensky, P. Public Borrowing . ... with a 
foreword by Ed. R. A. Seligman. 








The Publishers’ Wve) 
Weekly Book Exchange 


cua vnnnnRGiapeaapninelincdasapseniemeeneicgerumsiemeion Seater Tce ee Citar 


Univ. of Toronto Library, Canada 
Newman, H. H. Readings in Evolution, Ger. 
tics, and Eugenics. 7 
Burn, J., and Brown, E. H. Elements of Fipj, 
Differences. " 





Van Norman Book Co., 1415 Howett, Peoria, ji ill, 
Illinois County Histories. Quote any. 
Anything relating to Abraham Lincoln. 








Vendome News Co., Dartmouth at Boylston St. 
Boston 
Limbo. 


Vroman’s, 329 E. Colorado St., Pasadena, Calis 

Kummer. Bible Rhymes for the Not Too Youno 

Dr. E. Dickinson, editor. Fundamentals 5 
Musical Art. 20 vols. 

Kerby. Beyond the Bund. 





George Wahr, 103 N. Main, Ann Arbor, Mich 
Crowder. Dwellers of the Sea and Land. 
Darrow, F. L. New World of Physical Dis. 





covery. 
Walden Bk. Shop, 546 N. Michigan Ave., Chicao 
Gardner. Paint Researches. 


Edwards. Aluminum Paint and Bronze Powders. 
The New Oxford Dictionary. 12 vol. ed. Cheap- 
est binding. 


Wall Street Bookshop, 67 Wall St. New York 
Any editions of following: 
Tarkington. Magnolia. 
Broadhurst. Blow the Man Down. Dial. 
Hutton. Persistent Word of God; Accepting 
Ourselves; Guidance in Matters of Faith 
from Robert Browning. 


Walnut Bk. Store, 132 S. 9th, Philadelphia 
Britton & Brown. Flora of U. S., etc., ete. 





John Wanamaker, Bk. Dept., New York 
Blue Lagoon. Stacpool. 








Washington Bk. Shop, 1012, Rush St., Chicago 
Gold Medal Cook Book. 


Washington Sq. Bk. Shop, 27 Ww. “8th St., 
Ancient Egypt, the Ligh of the World. In - vols 
Gerald Massey. 








Sigmund Weiss, 145 W. 4th St., New York 
New Yorker. First three years. 
E. H. Wells & Co., 602 Madison Ave., New York 
Abbott. Society and Politics in Ancient Rome. 
Andrews. Hist. Develop. of Mod. Europe. 
Boynton. London in Eng. Lit. 
Cox. Knight of King A.’s Court. 
Gilder. Grover Cleveland. 
Harper. Literary Man’s London. 
Hazard. Johnny Cake Papers. 
Macaulay. Lays. Ills. by Ault. 





Shelley. Unfamiliar Saciainl. 
Todd. Balancing of Forces in the Human Body 
Cc. 192 »Q, 


ee 





B. Westermann Co., 13 W. 46th St., New York 

Molnar. Paul Street Boys. 

Westgate Press, 110 Sutter St., San Francist? 

Type Founders Specimen Books, Sheets, ‘ irculars 
American, before 18: 50. 





OD 





M. J. Whaley, 15 E. 57th ‘St. New York 
Van Wyck Brooks. Pilgrimage of Henry James. 
H. Baerlein. Enchanted Woods. ' 
Fortune Magazine, July, 1932. 3 copies. 








































Ster! 


Davi 
Lipy 








1 
la 


n, Gene. 
of Finite 


nd, 


Oria, III, 


ee, 


ston St, 


a, Calif, 
. Young 
itals 


$e, 


r, Mich. 
cal Dis 


Chicayo 


ywders, 
Cheap- 


w York 


Dial. 
ecepting 
of Faith 


lelphia 
ete. 


‘ork 


Chicago 





! Be dy 


———— 


nw York 


ED 
‘ancisco 
rculars 


¥ ork 


James. 





me 
I] eek; Bs cpt move r IO, 1932 


: 


Books Wanted—Continued 

ee reer enn oainiinEnlicisiicininnetiaianlene eal aREEanaiiaenadangaamemmepimiaes 

eee eS 

Fock Bk. Store, Inc., 15 Broadway, New 
Haven, Conn. 

= Yale and New Haven. 

p Barnum, Circus. Anything. 

© Steamships, Pictures. Anything. 

P Doolittle, Barber & Jocelyn Engravings, 

raphy. Quote any. 


Anything. 


Lithog- 


Whitmore & Smith, 5th & Grace Sts., Richmond, 


Va. 
Lovely Food. A Cook Book. 


Il, -andongseensseseanegieniencimnepalaninegieleitiaiansncnnienmicieiniiatiattarnietl 
M. A. — 1621 Brook Rd., Richmond, Va. 


Poe, E. A. Books, Magazines, Mss. 





Wilder’s B’kshop, 28 Warren Ave., Somervill, 
Boston 42, Mass. 

Greenhow. Hist. Oregon and Calif., 1845. 

Larned. Literature of American History. 

Order of Washington Lineage Book. 

Parton. Life of Jefferson. 

Temple Genealogy, 1900. 

Timothy Pickering Autobiography. 

William Shirley, Gov. of Mass. 2 vols.  Lin- 

coln, 1912. 


Alexander Hamilton Works. Last ed. 
James Madison Works. Last ed. 
James Monroe Works. Last ed. 


Any Genealogical Book or Pamphlet. 

Any Town or County History. 

Wilderness Road Bk. Shop, 665 4th Ave. 
Louisville, Ky. 

Basil King. Discovery of God. 

James Gordon Bennetts. 


Witkower’s, 77 Asylum St., Hartford, Conn. 
Epic of Ame rica. Adams. Ist ed. 


A. R. ‘Womrath, 42 Broadway, New York 
Toward a Reform in the Paper Currency. Dwig- 
gin. 








Florence Woodward, Golden City, Mo. 
Old Children’s Books. Colored illustrations. 
Transportation items, Railroads, Canals. 
Stephen C. Foster. Songs and Music. 

Odd lots of Pamphlets. 

“Franked Free’? Envelopes and Wrappers. 


Richard S. Wormser, 22 W. 48th St., N. Y. 
Fugger News Letters. 1st and 2nd Series. 
Kawaguchi. Three Years in Tibet. Theosophi- 
cal Society. 
Titus, Harold. 
Ye Olde Book Shoppe, 767 E. Colorado St., 
Pasadena, Calif. 
Book of Knowledge. Vol. 20. 





I Conquered. 


0c Red cl. 


Ye Olde Book Shoppe, 912 Broadway, San Diego, 
Cal. 


Sterling. Sonneto to Craig. Any copy. 





Yonkers. N. Y., Bk. Shop, 155 N. B’way 
Daviess. Melting of Molly. 


Lipp _ Martha by theDay; Making Over Mar- 
tha. 


BOOKS FOR SALE 


Roger Ashley, Box 227, S.M.U. Station, Dallas, 
Bina ak ; Texas 
or Sale—-Copy of Robinson Jeffers’ An Artist. 





Ist ed., one of 96 copies, privately printed 
Mayfield. $8.50. 


907 
Lee R. Berger, 353 S. La Brea Ave., Los Angeles 
Californiana, Playbills, Dime Novels. 


Book Den, 464 Eighth St., Oakland, Calif. 
Back numbers of Literary, Scientific and other 
Periodicals, Annuals and Repts. in stock. 











M. W. Boyle & Sons, 4 Julian Pl., Elizabeth, 
N. J. 

Messages & Papers of the Presidents. Pub. by 
Bureau of Natnonal Literature, Inc., N. Y. 
20 vols. 

Chronicles of America Series. Allen Johnson, 
editor. 50 vols. 

Pocket University. Nelson Doubleday, Inc. 23 
vols. 

Great Events of the Great War. 
National Alumni. 7 vols. 

Great Events by Famous Historians. 
ed. National Alumni. 22 vols. 

Little Journeys. Memorial ed. Elbert Hubbard. 
14 vols. 

The Book of History. The Grolier Society. 18 
vols. 

The Pageant of America. 
Ralph Henry Gabriel. 


Registered ed. 


Registered 


Liberty Bell ed. 
15 vols. 


W. M. Butler, 25 Llanberris Rd., Bala-Cynwyd, 


Pa. 
Oxford English Dictionary. Set 20 vols. Half 
Morocco. Perfect condition, unused. Very 


reasonably priced. 


Central Bk. Shop, 906 9th, S.W., Wash., D. C. 


Back issues of magazines. 


The Collector’s Journel, 353 S. La Brea Ave., 
Los Angeles, Calif. 
Published quarterly; adequately covers first edi- 
tions, Americana, etc. $1 yearly; single copy, 
30 c. 





Solomon M. Delevie, 103 Park Ave., New York 


Bermuda Houses. 
Monumental Schriften. 


Humphrey. 
Weimar. 


G. Graham, 1808 Chapin St., Alameda, Calif. 


Back issues of magazines. 


A. J. Huston, 92 Exchange, Portland, Maine 


Americana. Closing out sale. Connecticut, 14 
items, $9.00; Michigan, 28 items, $8.00; 
Oregon and Washington, 41 items, $15.00; 
New York City, 18 items, $4.00. Also 
lots on other states, Indians, Hawaii, South 
Seas, American Finance, War of 1812, 
Folk Lore, Latin America, Canada, etc., at 
Bargain Prices. Send ten cents for each 
typewritten list. 


Judy Publ. Co., 3323 Michigan Blvd., Chicago 
Free delivery. Dis. 35%. New from our press. 
A Soldier’s Diary. Capt. Will Judy. $2.00. 
Persuasive Speaking. Beshore. Self-help. $2.00. 
Cartooning Made Easy. Lederer. $2.00. 
Bardine. How to Become an Amer. Citizen. 50Oc. 
Training the Dog. Judy. All breeds. 3 ed. $1.50. 
We carry in stock dog books of all pubrs. 20% 


8B. Login & Son, Inc., 29 E. 21st St., New York 


Chemical, Medical and Scientific Journals back 
copies and odd numbers in stock. 


Marks & Co., 84 Charing Cross Rd., London, Eng. 


Enquiries solicited for Standard and Out of Print 
English Books. Catalogues free. 


Mittler’s, 57 Fourth Ave., New York 
Magazine back numbers our specialty. 







908 


Neandross Lib. Service, Ridgfield, N. J. 
Back numbers of magazines supplied. 


Ogilvie Publishing Co., 57 Rose St., New York 

How to Paint Signs and Sho’ Cards. $1.35. 

Commercial Art and Cartooning. $1.35. 

How to Mix Colors. Bustanoby. $1.00. 

Color Mixing Guide. King. $1.00. 

Oglivie’s Astrological Birthday Book. 

The Science of a New Life. Cowan. 

Moore’s Universal Assistant. $2.00. 

Common Sense in Chess. Lasker. 7dc. 

How to Play Checkers. Patterson. 60 c. 

The House By the River. Warden. $1. 

5 Lindstrom House Plan Books. $1 each. Bunga- 
lows. Two Story Homes, Cottages, Duplex 
Houses, Log Cabins and Garages. 


$1.50. 
$2.50. 


Russell’s Bk. Shop, 69 Plainfield, Prov., R. lI. 
Back numbers of magazines. 


Robert Stewart, 49A Pocasset Ave., Prov., R. I. 
Nat. Geographics, 1915-1931, ine. $15. 
First Three vols. of New Mirror, 1843-44. § 
The Nature Library. Vols. 3, 6, 9, 11, 
Doubleday, Page & Co. 1920. 
Homes, Butterflies, Wild Flowers, 
Grasses. $10. 

The War Illustrated, English weekly newspaper, 
Aug., 1914-Feb., 1917. Bound in nine 
vols. $20. 

Back numbers Nat. 

Theatre Magazines. 


15. 
a7: 


Bird Trees, 


Geographics. 





Technical Book Co., 432 Market, San Francisco 
U.S.G.S. Folios, Bulletins, Water Rights Papers. 


Edward H. Terry, 9713 Santa Monica Blvd., 
Beverly Hills, Calif. 
Magazine. A complete run of from 
no. 1 (February, 1930), to and 
Vol. 6 (June, 1932). In fine 
$35.00 f.o.b. Beverly Hills, 


Fortune 
Vol. I, 
including 
condition. 
Cal. 

Leslie. 
Settlement and 
Times. Pub. by 
$4.00 post free. 


Earliest 
Later 
1902. 


Skaneateles. A History of Its 
Reminiscences’ of 
Kellogg, N. ® 


Fine copy. 





BOOK-TRADE OPPORTUNITIES 


(Twenty cents a line) 





Business Opportunity 
LARGE PUBLISHING COMPANY would consider 
purchasing another (6th) Business—non-fiction. 
Apply N. S., care of Publishers’ Weekly. 


Positions Wanted 


MANUFACTURING EXPERT, nine years train- 
ing, thoroughly experienced in cutting costs, wants 
job with young, enterprising, but solvent, pub- 
lisher. Some capital. Address, A. A. B., care of 
Publishers’ Weekly. 


experienced in _ all 
business, desires 
moderate salary. 
York. 


and 
bookshop 
managing; 
Weekly, New 


WOMAN, capable 
branches of select 
position selling or 


B. H.-2. Publishers’ 


YOUNG MAN, 30, ten years’ experience trade 
and text book depts. and College Book Store, de- 
sires position book dept. or College Book Store 
position publishing house. 
Weekly. 





consider sales 
Publishers’ 


or will 


2. os, 


care 


The Publishers’ W ees), 
Positions Open 


—__ 


SALESMEN—who call on schools and colleges 
willing to sell an additional line consisting oj 
academic caps, gowns, hoods, gymnasium outfit 
hockey outfits, school uniforms. State territory 
and qualifications. Excellent opportunity to cop. 
nect with old established firm. C. A. S8., care of 


Publishers’ Weekly. 


Special Notices 


ee, 


PRESENTATION BOOKS—America’s prominent 
living authors, such as E. A. Robinson, Tarkiny. 
ton, S. Lewis, M. Deland, M. Nicholson, E. Fe. 
ber, Dos Possos, 8. Anderson, J. Peterkin, E, |, 
Masters and many others contributed inscribed 
first editions for Wisconsin Library Association 
Scholarship Auction to be held in Appleton, Wis. 
consin, October 6. Send for catalog and bid by 
mail for these priceless bargains in High Spots 
of American Literature. 

Florence C. Day, Wisconsin Library Associa. 
tion, Public Library, Appleton, Wis. 
WANTED—CARTOON orginals. Must be reason- 
able. W. B., care of Publishers’ Weekly. 


DIME NOVELS, Beadle’s, others, bought, sold 
and exchanged. Chas. Bragin, 1525 West 12th 
St., Brooklyn, N. Y. 


FOR SALE—3 large attractive bookcases, glass 
doors; steel safe; miscellaneous office furniture. 
Apply Supt., 7 West 54th St. 


Remainders 


PUBLISHERS’ REMAINDERS — Fiction, Text 
Books, broken sets of all kinds bought for Cash 
Harlem Book Co., 53 W. 125th St., New York 
HArlem 7-6678. 


REMAINDERS and Publishers’ Overstock — We 
are always on the lookout for publishers’ remain- 
ders and overstocks of non-fiction titles, and sets 
Chas. L. Bowman & Co., 118-120 E. 25th St., 
New York. GRamercy 5-0535. 


French Books 


THE FRENCH BOOK SHOP, 556 Madison 
Ave., at 56th St., N. Y. (PLaza 3-4663), whole- 
sale distributors of French Books of all French 
publishers. Trade and Library orders promptly 
filled at lowest prices. N. Y.’s largest Frenc! 
Bookshop. ‘Over 500,000 French books in stock. 


TRADE LIST ANNUAL 
$4.00 
Ready for Delivery 


R. R. BOWKER CO. 
62 West 45th Street New York 













VY ‘eekl. 


a; 


colleges 
Sting of 
} outfits 
territory 
to con. 
Care of 


rominent 
Tarking. 
E. Fer. 
n, E. L, 
nscribed 
sociation 
on, Wis. 
| bid by 
h Spots 


Associa- 





; Teason- 





ht, sold 
st 12th 





Ss, glass 


irniture 


1, Text 
r Cash 
vy York 





5 aan WO 
remain- 
nd sets 
th St 


Madison 
whole: 
French 
-omptly 
French 
stock.” 


\L 


ork | 


Se Eee ee eet anne tS yn ae 








ict mber 10, 1932 


1010 So. &th St. 


MAILING LISTS 


R. R. BOWKER CO., NEW YORK 


Important Announcement 


4 ’ . 

WV E are disposing of our 
entire book remainder stock 
at drastic reductions. Send for 
list or call at our sample room. 

SYNDICATE TRADING CO. 


240 MADISON AVENUE 
NEW YORK 


A NEW IDEA 
for LENDING LIBRARIES 


Increase your business by using 


Te og p 
er Mme ste Bookscrip 


GLADYS GAY PETERSON 
Lee cas 





LIBRARIES 


at 








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The most timely, 
most vital book 
on the world 
depression 


WORLD 
ECONOMIC 


SURVEY 
1931-32 


Throughout the long and confused discus- 
sions on the world depression, economists, 
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world affairs in all countries have awaited 
an analysis that would interpret recent eco- 
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The League of Nations’ WORLD ECO- 
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The WORLD ECONOMIC SURVEY 
analyzes the development of the depres- 
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In short, it explains exactly what has 
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AGENTS FOR’ THE UNITED STATES 


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publications sent free on application 









In This Issue 


lor THE REMAINDER OF THE FALL 


Points on the why and the how of the remainder sale. 

ARE PUBLISHERS’ REPRESENTATIVES AWAKE? 
not paid enough attention to getting small orders even in times when orders have 
been hard to get. 


Wuy Buyers Don’t CONFIRM ORDERS . ee ee ee ee ee ee ee 
In the Publishers’ Weekly of August 13th Raye Bidwell outlined the necessity of 
prompt confirmation by buyers of travelers’ orders. Here a buyer points out the 
obstacles which hinder the buyer. 

NoRMAN HALUL’s BooksuHop by William E. Harris 

IN AND OUT OF THE CORNER OFFICE. . 


EDITORIALS ce Ga Oe & SD Ew as 
Is Book Reading Doomed?; Encouraging the Book Clerk; Straws; The New “Who's 
Who.” 


P. W. ForM-SHEET . .... .. + 


Preview of November attractions. 
CUSTOMERS CHOICE 
COUNTER POINTS 


OLp AND RARE Books 


<a nissan 
Forthcoming Issues Doubleday . 
Doubleday . 


MM 8 Next week’s issue will be the Fall Falcon bar a anne oft 
Announcement Number, probably the largest Farrar & Rinehart 
issue of the vear. It will contain a complete Farrar & Rinehart 
index of all the fall books recently issued or Farrar & Rinehart 
forthcoming. The children’s books, which were Harcourt, Brace 
specially indexed in the August 27th issue, are Harper . 

again indexed in the Fall Announcement Harper . . 
Number so that booksellers will have all the Harrison Smith 
new fall publications in one alphabetical list. Houghton Mifflin 
Special editors have been working on this list Houghton Mifflin 
for weeks but because the Weekly Record King — 


Pages must be held open until the same min- King . . 
ute every week, these large numbers are al- Little, Brown 
ways a day or two late. % 3% % McBride 
Macmillan 
: , : Macmillan 
Index to Advertisers 
Morrow 
PAGE Politzer . ; 
Black at o.,.6lUdUlUlCl Ul Ue 2 Rand MeNally 
BC es ok gr ee pirate es 7 os 
: Scribner 
Bookecrip . «.§ . «© «© «© «© « » » SOP ¢ 
. oears ° e 
Cofephen . «. ss ts wthlUthlUthlUl ell UR er a 
Caetet Belede 845 Studio Publications 
Crime Club... . . . . .. . $44. Syndicate Trading Co. 
Crowell .. . 2. 2. we eS O85. «Vanguard 


Dodd, Mead Viking 





The manager of a small shop with sound credit feels that publishers’ salesmen have 


PAGE 


860 


861 


863 
867 
868 


eh 


The Publishers’ Weeki §Repten 


a 



































nothe! 
Dost ci 


sales- 


"BOOKS 


\ | 

























ES 


eekly B eptember 10, 1932 OII 


Clhe BEST POSSIBLE 















8s RECOMMENDATION 
" for BOOKS of the MONTH 








»*. ¢ 


Al A of readers said 


ar J ‘ 9 | 
86 lease send it to my friends 


$68 


nother bookstore has just sent out to a list of regular readers a "Questionnaire 

yost card.” The owner has proved to himself that "BOOKS of the MONTH" does have real | 

sales-building and good will value for his store. The post card asked the reader of 
370 [PB00KS of the MONTH" four questions about the publication. 


The most interesting feature was the large per- 
centage of people who, in response to the re- 
quest on the card, sent in the names of friends, 
and asked the bookseller to send "BOOKS of the 
MONTH" to these friends. An analysis shows that 
74% of those replying sent in names -- in large 


mumbers, and of good, new potential customers! 





wn Amazing Response 


354 ut is certainly a bit out of the ordinary for any publication to produce such a vol- 
sie ntary, wholehearted response from its readers -- a grateful acknowledgment on their 
3+ art that they found "BOOKS of the MONTH" worthwhile -- an absolutely unpaid-for tes- 
timonial from actual readers, who liked it so well they wanted to make sure of others 
recelving it! 


52 find Incidentially -- here are the answers to the other three questions which the post 
ard asked: To the query, "Do you receive 'Books of the Month' regularly," 90% re- 
31 lied "YES," When asked, "Do you wish to continue receiving it," 89% said they did. 
ind to the question "Do you find it a helpful guide to the new books," 89% also re- 
piled in the affirmative. 


. Froof again of the popularity and effectiveness of "BOOKS of the MONTH" among its 
vn readers! Proof again that it reaches an intelligent, appreciative, book-buying audi- 
4 nee, Why not let "BOOKS of the MONTH" prove itself to you? 


< P/hey liked it so well they asked us to tell their friends 


; “BOOKS of the MONTH” 
'— @ REAL selling aid for the bookseller | 


’ BR. R. BOWKER COMPANY, 62 West 45th Street, NEW YORK 





g12 The Publishers’ Weeki 


Last chance! 


182 NOVEMBER _ 1932 


SUN MON TUE WED THU FRI SAT 
———— 


‘239% 
1 
1 
2 


011 12 
7 18 19 
4 25 26 


THE BOOKSELLING MONTHS 


a special offer 


if you will send us your order at once for 
a supply of BOOKS OF THE MONTH (in any quantity) for the three months of October, 
November and December, we will bill you at’the low yearly contract rate! We want you 
to see for yourself, this Fall, how BOOKS OF THE MONTH creates business. This is an 
unusual opportunity; you must act upon it promptly. Just check quantity you want be- 


low, print or type imprint, and return, 


Yours truly, Ostet ECs 


R. R. BOWKER CO, 


R. R. BOWKER CO., 62 W. 45th St., New York 


Send me 100 200 300 400 500 1,000 2,000 5,000 
($2.00) ($3.00) ($4.00) ($5.00) ($6.00) ($11.00) ($21.00) ($50.00) 


covies of the October-November-December issues* of BOOKS OF THE MONTH with this imprint: 


I Si sea Nn a I re 


The December Number 
is the Annual 
"BOOKS for GIFTS" SPECIAL 


Rates shown are a monthly charge 


RIDER PRESS, INC., NI w YORK